June 7 - Corporate Communication International

June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA
Presenters & Authors
Helle Kryger Aggerholm holds a position as Assistant Professor at the Centre for Corporate
Communication, University of Aarhus. She earned her Ph.D. for a project on the influence of management
discourse on surviving employees and their sense making, interpretations and understandings in relation to
downsizing processes. Her major research areas include organizational transitions, change and crisis
management, management discourse and language as social interaction.
Mona Agerholm Andersen, Ph.D., is an Assistant Professor at the Aarhus School of Business and Social
Sciences, University of Aarhus in Denmark, where she is a member of the ASB Centre for Corporate
Communication at the Department of Language and Business Communication. She specializes in the study
of organizational identification and change communication.
Sophie Esmann Andersen, Ph.D., is Assistant Professor at the Centre for Corporate Communication,
Aarhus School of Business and Social Sciences, Aarhus University. Her teaching and research areas
include consumption studies, integrated marketing communication and brand management, and primarily
focus on issues such as consumer identities, co-creation and ethics. She has previously worked in the
marketing and advertising industry.
Grace Xiao Pei Au Yong is pursuing her Bachelors degree in Communication Studies at the Wee Kim
Wee School of Communication and Technology, Nanyang Technological University, Singapore. She
specializes in public and promotional communication, and journalism. In her first semester, her creative
advertising team won first place in an integrated advertising competition for the Singapore Maritime
Industry. She interned at the International Communication Conference 2010 with the Open Space
exhibition, and is currently a media planning intern with Mindshare Singapore.
Angela Bargenda is a professor of Marketing Communications at the Ecole Supérieure du Commerce
Extérieur in Paris. She specializes in visual communication, advertising, aesthetic marketing, arts and
business, corporate cultural sponsorship, and corporate art collections.
Joseph Basso has been a professor of public relations for 18 years. Currently he is an associate professor
of public relations at Rowan University. He holds a Juris Doctorate from Widener University School of
Law, and is a 1984 graduate of Glassboro State College (now Rowan University), where he earned a degree
in Radio/TV/Film Broadcasting. After graduation he accepted a position at the Playboy Casino Hotel in
Atlantic City, New Jersey as its Public Relations Coordinator. He worked for several years in the gaming
industry with his last position as the Public Relations Manager for the Casino Association of New Jersey.
He is an accredited member of the Public Relations Society of America and co-author of The Writer’s
Toolbox: A Comprehensive Guide for PR and Business Communication. His publications also include
conference papers, refereed journal articles and trade publications. He is licensed to practice law in both
Pennsylvania and New Jersey. Dr. Basso also serves as a consultant to regional and national companies.
Jana O’Keefe Bazzoni, Ph.D., is Professor, Chair and Director of Undergraduate Programs, Department of
Communication Studies at Baruch College, City University of New York. She worked in advertising at J.
Walter Thompson and Doyle Dane Bernbach before pursuing an academic career. Bazzoni's research,
publications and presentations focus on communication practice and pedagogy as well as modern theatre,
particularly Italian theatre and the works of Luigi Pirandello. She is co-President of the Pirandello Society
of America and Editor Emeritus of the Society’s journal, PSA. She is also a member of the Modern
Language Association and a Pirandello Society liaison to that organization. She is a long-time member of
the Association of Business Communication and serves on their Web Board.
Edoardo T. Brioschi is Professor of Corporate Communication at the Faculty of Economics at the
Università Cattolica del Sacro Cuore in Milan. He is Director of the Research Laboratory on Business
Communication in the same University. He is recipient of the “Charles H. Sandage Award” for Teaching
Excellence from the American Academy of Advertising. He is author of more than a hundred works from
books to journal articles and essays on topics such as the strategic role of communication in the firm,
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