June 7 - Corporate Communication International

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Conference on Corporate Communication 2011 CORPORATE COMMUNICATION INTERNATIONAL An International Journal Corporate Communications: An International Journal addresses the issues arising from the increased awareness that an organization's communications are part of the whole organization, and that the relationship an organization has with its external public requires careful management. The responsibility for communications is increasingly being seen as part of every employee's role and not simply the function of the marketing/PR departments. This journal will illustrate why communications are important and how best to implement a strategic communications plan. TOPICALITY Communication has always assumed critical importance in the success of companies and growing numbers of top companies are reassessing their communication budgets, moving away from traditional, functional approaches to public relations and public affairs and pursuing internal and external corporate communication strategies. KEY BENEFITS The journal's highly practical subject matter draws on a stimulating combination of articles, research, viewpoints and news to reflect both pure and applied research in corporate public relations, public affairs and corporate communications. Inevitably the journal is to be of great value to academics, professionals and practitioners. KEY JOURNAL AUDIENCES Academics, professionals, and practitioners interested in corporate public relations, public affairs and corporate communications. COVERAGE How a company's communications can affect profitability How effective employee communications can influence productivity and performance Press and media relations The growth and accessibility of information on central and local Dr. Wim J. L. Elving, Editor Amsterdam School of Communication Research (ASCoR) Department of Communication, Amsterdam University Kloveniersburgwal 48, 1012 CX Amsterdam, the Netherlands + 31 (0) 20 525 3371 / W.J.L.Elving@uva.nl Dr. Michael B. Goodman, Associate Editor – North America CCI at Baruch College/CUNY 55 Lexington Avenue, B 8-233, New York, NY + 646.312.3749 / goodman@corporatecomm.org / http://www.corporatecomm.org Martyn Lawrence, Publisher Emerald Group Publishing Limited 60/62 Toller Lane, Bradford BD8 9BY UK +44 (0) 1274 78515 / mlawrence@emeraldinsight.com / http://www.emeraldinsight.com Page 32
June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA CORPORATE COMMUNICATION INTERNATIONAL At Baruch College/CUNY MISSION The mission of CCI - Corporate Communication International is to enhance the performance of corporate communication as a strategic management function; and to be the number one choice of both practicing professionals and scholars for information on corporate communication. OBJECTIVES To serve as: a bridge between theory and practice, by bringing students, practicing professionals and scholars together to share information and ideas. a resource center for the continuing education of professional through briefings, symposia, publications, forums, conferences, publications, and white papers. a clearinghouse and integrator of knowledge from a variety of academic disciplines relevant to the theory and practice of corporate communication. an incubator for primary research in corporate communication, making a contribution to the enhancement of organizational performance. a partner for corporations and other organizations wishing to conduct applied research. an advocate for professionalism in the corporate communication, by conducting research and/or offering forums relevant to the field. a leader and catalyst, helping to define the research agenda for the field of corporate communication COMING EVENTS August 16 – 19, 2011 / Forum on Strategic Communication Leadership to be held in conjunction with the Executive Masters in Corporate Communication Seminar, (Aarhus University, Denmark) at Baruch College/CUNY, New York, New York, is designed to complement the Forum on Corporate Communication. An intensive professional and academic seminar, it focuses on corporate communication’s strategic adaptation to the current business and communication environment by examining the issues of leadership, context, culture, and models of practice and performance measures. November 4, 2011 / Symposium on Sustainability, held in partnership with the Robert Zicklin Center for Corporate Integrity at Baruch College/CUNY, New York, NY. Fall 2011 & Spring 2012 / Executive Briefings on topics of interest to corporate communication practitioners, scholars and graduate students. January 10 - 14, 2012 / Corporate Communication Leaders Forum to be held at Baruch College/CUNY, the Leaders Forum is an intensive professional and academic experience in the current theory and practice of corporate communication, combining presentations, case studies, panel discussions, site visits and interactions with leading professionals and scholars. June TBA, 2012 / The Conference on Corporate Communication 2012 is an international gathering of corporate executives and university scholars to exchange information and explore the influence of globalization on the corporate communication profession as it relates to theory, practice, roles, processes, and ethics. Page 33
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