June 7 - Corporate Communication International

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Conference on Corporate Communication 2011 Director, and coordinated citizen conferences in association with the Committee of Youth Organizations of the USSR. She also coordinated community relations activities and managed a corporate contributions program for Digital Equipment Corporation. She has taught undergraduate courses in public relations; administration and management; and Russian History. Genest has served on voluntary boards of directors and committees of numerous social, civic, healthcare, and professional organizations. She sat (elected state official) on the Morris Plains (N.J.) Board of Education and, as its president, led a successful building bond referendum campaign. In this capacity, she also served on the Morris School District (Morristown, NJ) Board of Education (appointed). She holds a B.A. in History with a concentration in Russian History and Language from Emmanuel College, Boston; a Master in International Administration from the School for International Training of the Experiment in International Living, now World Learning, Inc.; a Master in Human Services Administration from Antioch New England University; and she earned an M.A. in Corporate and Organizational Communication from Fairleigh Dickinson University. Genest is also a certified professional coach. Her work, “Cultures, Organizations, and Philanthropy,” was published in Corporate Communications: An International Journal, (Vol. 10, No. 4, 2005). Mattia Giovanardi is a Ph.D. candidate in Management at the Faculty of Economics at the Università Cattolica del Sacro Cuore in Milan. He is a research assistant at the Research Laboratory on Business Communication in the same University. His research interests comprise strategic corporate communication management, corporate reputation management and communication of corporate social responsibility. Valerie Priscilla Goby is a Professor of Organizational Communication in the College of Business Sciences at Zayed University, Dubai, United Arab Emirates. She has published widely in the fields of communication, IT, and education, in journals such as Cyberpsychology and Behavior, Journal of Business and Technical Communication, and Journal of Small Business Management. She is on the editorial board of Journal of Business and Technical Communication (USA), Business Communication Quarterly (USA), and is deputy editor of Teaching and Learning in Higher Education: Gulf Perspectives (UAE). She has taught organizational communication, intercultural communication, and organizational behavior for twenty years in universities in Cyprus, the United Arab Emirates, Singapore, Ireland, and Australia. Her major current research interest is cross-cultural communication and adaptation within multi-national workforces. She holds degrees from UCD, Ireland (BA and MA) and Australia, JCUNQ, (PhD). Michael B. Goodman, Ph.D., is Professor at Baruch College/City University of New York, where he is also Director of the MA Program in Corporate Communication. He is Founder and Director of CCI - Corporate Communication International. He is Adjunct Professor of Corporate Communication at Fairleigh Dickinson University, where he was Professor and Director of the MA Program in Corporate and Organizational Communication. He is Visiting Professor of Corporate Communication at Aarhus School of Business (Denmark), University of Johannesburg (South Africa), Bangkok University, and Hong Kong Polytechnic University. He has published widely, including most recently: Corporate Communication: Strategic Adaptation for Global Practice with Peter B. Hirsch and Work with Anyone Anywhere: A Guide to Global Business and Corporate Communication for Executives. Dr. Goodman is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication. Serra Görpe is professor of communications. She is currently Acting Dean of Communication Sciences Faculty of European University of Lefke, Northern Cyprus (March 2010). She is affiliated with Istanbul University, Faculty of Communications, Public Relations and Advertising Department. She graduated from Bogazici University (Istanbul, Turkey) Psychology Department. She holds a postgraduate degree in Social Psychology from Bogazici University. She also has a postgraduate degree in Public Relations from Boston University/USA - School of Communication. She received her Ph.D. in Public Relations and Advertising from Istanbul University. Her current research interests include public relations education, international public relations, crisis management/issues management and corporate social responsibility. Prior to joining the Academy, she worked as a public relations professional. She is a Board Member of the Turkish Public Relations Association, a member of EUPRERA, and a Council Member of IPRA for Turkey. Page 16
June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA Tom Hajduk is a Professor of Management Communication and Entrepreneurship at Georgetown University’s McDonough School of Business. His expertise is on rhetoric, visual communication, business communications, high-stakes presentations and communication technology. His research focuses on incorporating behavioral, social, rhetorical and learning theories in the design of technology and tools for structuring communication tasks and cooperative communication efforts in business. He has worked as a consultant for Alcoa, Boeing, Cognizant, Medrad, Merrill Lynch, Lockheed, the U.S. Department of Defense Missile Defense Agency, and over 50 start-up ventures. Hajduk received a Ph.D. in rhetoric and an M.A. in rhetoric, both from Carnegie Mellon University, and a B.A. in communication from the University of Pittsburgh. He serves on the editorial boards for the Journal of Business Communication, Educational Review for Business Communication and the Journal of Business and Technical Communication. He was a member of the Board of Directors for the Association for Processional Communication Consultants from 2006-2008. He was appointed by the Governor of Pennsylvania to the Board of Trustees at the University of Pittsburgh, where he served from 1980 – 1988. Ylva Hellberg graduated from the University of Aarhus with an MA in Corporate Communication. Benjamin Meng Keng Ho, a senior at Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, is a communications major specializing in communications research. His academic interests include cross-cultural communication, corporate communication strategies and crisis communication. Benjamin spent two semesters abroad on academic exchange and professional internship at South Korea's Pusan National University and China's Time Out Beijing, a magazine publication, respectively. The breadth of academic training and professional exposure in the journalistic, advertising, public relations and research fields, across diverse geographies, cultures and languages, has accorded him a holistic preparation for a career in the media relations field. Benjamin is also the proud recipient of the Tan Cheng Siong Scholarship for Financial Journalism and holds executive positions in several volunteering groups in his community. After graduation, he plans on working for multinational companies providing cross-cultural corporate communication and media relations expertise. Peter M. Horowitz is Lecturer in Communications Studies at Baruch College, City University of New York, where he also serves on the admissions committee for the M.A. Program in Corporate Communication. Prior to joining the full-time faculty at Baruch in 2010, Peter was Adjunct Professor of Corporate Communication there, as well as Chief Marketing Officer at Shearman & Sterling LLP. Horowitz has thirty years of experience leading the marketing and communications functions of professional firms, including Coopers and Lybrand, Booz Allen & Hamilton, Morrison & Foerster, Deloitte Consulting, Price Waterhouse, and PricewaterhouseCoopers. He has spoken and written on such topics as crisis communications, law firm marketing, brand management and corporate reputation. He has been a featured speaker at conferences sponsored by the American Marketing Association, The Conference Board, The Arthur Page Society, the Public Relations Society of America, the University of Georgia, Fairleigh Dickinson University and the American Institute of Certified Public Accountants among others. He holds degrees from the University of Pennsylvania and the University of St. Andrews. He is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA). Brian Householder is currently an Assistant Professor at Baruch College/City University of New York. With 20 years of teaching experience in communication, Dr. Householder is the former Director of Speech Communication at Baruch College. Prior to joining the Baruch College faculty, he served as Graduate Director at the University of North Dakota, Co-Director of Forensics at Monte Vista H.S. in California, Speech and Debate Coach at Humboldt State University and as a staff member at the Stanford National Forensic Institute. Moreover, he has published various articles and book chapters on persuasion, extemporaneous speaking, interpersonal communication and occasionally does consulting for various companies. He received his Ph.D. from The University of Georgia (USA). Roger Hutt has served on the Arizona State University faculty since 1975 pursuing teaching and research interests in organizational management and leadership, entrepreneurship and innovation, and strategic management. While studying issues related to stakeholder management, he developed an interest in corporate communication as a strategic management function and expects to continue researching in that area. He has consulted with and advised business owners and managers, is the author and co-author of Page 17
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June 7 - Corporate Communication International

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