June 7 - Corporate Communication International
June 7 - Corporate Communication International
June 7 - Corporate Communication International
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Conference on <strong>Corporate</strong> <strong>Communication</strong> 2011<br />
4:15 PM – 6:00 PM / Faculty Lounge<br />
PANEL SESSION #4B: GLOBAL ISSUES (2)<br />
A Comparison of English and U.S. American <strong>Communication</strong> Patterns in Work Settings: Applying M.A.<br />
Thesis Findings to Global <strong>Corporate</strong> <strong>Communication</strong> Challenges<br />
Dianne R. McGuire, Transcultural <strong>Communication</strong>s (USA)<br />
Localism, Regionalism and Globalism in ASEAN Public Relations Practice: Visions, Values and Practices<br />
across ASEAN Nations<br />
Graeme Domm, RMIT <strong>International</strong> University Vietnam (VIETNAM)<br />
Personal Preference or Policy? Language Choice in a European-based <strong>International</strong> Organization<br />
Elizabeth de Groot, Radboud University (THE NETHERLANDS)<br />
4:15 PM – 6:00 PM / Room 750<br />
PANEL SESSION #4C: INTERNAL COMMUNICATION (1)<br />
Workplace Friendship in Iranian Organizations?<br />
Misha Teimouri and Ishak Bin Abd Hamid Hamid, Putra University (MALAYSIA)<br />
The Role of Internal <strong>Communication</strong> in Employee Engagement<br />
James Kinneer, Indiana University of Pennsylvania (USA)<br />
Determining the Sequential Relationship of Downward <strong>Communication</strong>, Job Satisfaction and<br />
Organizational Commitment with the Propensity of Employee Churn: An Empirical Study of the Insurance<br />
Sector in India<br />
Reeta Raina, Management Development Institute; Arif Khan, Vertex Customer Services India Pvt. &<br />
Sharma Vivek, Max Bupa Health Insurance Co. Ltd. (INDIA)<br />
Assessing the Use of <strong>Communication</strong> Technologies as Effective Internal <strong>Communication</strong> Channels: Case<br />
Studies of Malaysian SMEs<br />
Cheng Ean (Catherine) Lee, Taylor’s University (MALAYSIA)<br />
6:00 PM – 7:00 PM / Room 755<br />
CONFERENCE PROGRAM COMMITTEE MEETING<br />
THURSDAY, JUNE 9<br />
8:30 AM – 9:00 AM / Faculty Lounge<br />
GATHERING REFRESHMENTS<br />
Thursday, <strong>June</strong> 9 - CONCURRENT SESSIONS -- #5<br />
9:00 AM – 10:30 AM / Room 750<br />
PANEL SESSION #5A: CASE STUDIES<br />
Resistance to Change in Process Management: The Petrobras Case<br />
Alexandre Albuquerque Maranhão de Oliveira, Petrobras – Petróleo Brasileiro S.A. (BRAZIL)<br />
Identification with Networks as Network Identities: Insights from Two Philippine TV Companies<br />
Fernando de la Cruz Paragas, Nanyang University (SINGAPORE)<br />
<strong>Corporate</strong> Architecture - New Building Blocks of Brand Value: A Case Study of the UBS Head Office in<br />
Zurich<br />
Angela Bargenda, Ecole Supérieure du Commerce Extérieur (FRANCE)<br />
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