June 7 - Corporate Communication International

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Conference on Corporate Communication 2011 Welcome to the Conference on Corporate Communication 2011 Corporate executives and university scholars meet annually to exchange information and explore the influence of globalization on the corporate communication profession as it relates to theory, practice, roles, processes, and ethics. The Conference on Corporate Communication is intended to: Illuminate the interest in corporate communication as a strategic function in organizational success. Continue as a forum for the exchange of ideas and information among industry and university representatives. Indicate trends and provide analysis for communication professionals, university faculty, and others interested in corporate communication. Disseminate the conference discussions through the publication of a conference Proceedings. Papers will also be considered for publication in Corporate Communications: An International Journal. The Conference on Corporate Communication is sponsored by Corporate Communication International at Baruch College/CUNY, U.S.A., in association with Corporate Communications: An International Journal, published by Emerald Group Publishing Limited, U.K. The rotating sites of the annual conference are Baruch College, City University of New York (CUNY), within easy reach to Wall Street, Midtown, and the global headquarters of major companies and non-profit organizations; and historic Wroxton Abbey at Wroxton College of Fairleigh Dickinson University in Wroxton Village located 70 miles north of London in the Cotswolds. Abstracts are peer reviewed for conference acceptance. Papers are published in the conference Proceedings. Best and Highly Commended Paper awards, sponsored by Emerald Group Publishing Limited, publisher of Corporate Communications: An International Journal, are presented at the conference to the authors of the best papers overall. Papers are also considered for publication in Corporate Communications: An International Journal. Enjoy your visit to Baruch College/CUNY and New York! Baruch College of the City University of New York remains dedicated to being a catalyst for the social, cultural, and financial mobility of a diverse student body, reflective of its historical mission. It offers rigorous baccalaureate, masters, and doctoral programs to qualified students who seek careers in business, public affairs, and the arts and sciences. The College’s more than 17,000 students, who speak 130 languages and trace their heritage to more than 160 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States, This, coupled with the attributes of New York City, make Baruch an attractive venue for an international conference on corporate communication and home for CCI – Corporate Communication International, the conference sponsor. We encourage you to participate in the entirety of the conference. When the conference is not in session, explore the resources on the conference page of our website to select from the listings of the many restaurants and attractions New York City has to offer. For those of you staying at the Park South Hotel, start your day with their European style breakfast buffet offered at the Black Duck Restaurant, adjacent to the hotel. Have a productive conference and a memorable stay. Page 2
June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA Program Agenda William & Anita Newman Library Conference Center Baruch College/City University of New York 151 East 25 th Street, 7 th Floor, New York, NY 10010 Conference phone: 201-274-4051 TUESDAY, JUNE 7 6:30 PM - 7:30 PM / Conference Center Entry Hall & Faculty Lounge GATHERING RECEPTION & REGISTRATION 7:30 PM – 9:00 PM / Room 750 WELCOME REMARKS & DINNER BUFFET Michael B. Goodman (Conference General Chair) Wim J.L. Elving (Conference Co-Chair) WEDNESDAY, JUNE 8 8:30 AM – 8:55 AM / Faculty Lounge GATHERING REFRESHMENTS 8:55 AM – 9:40 AM / Room 750 PLENARY SESSION & SPEAKERS Corporate Communication Practices and Trends: China Study2011 Jieyun (Wendy) Feng, Department of Business English, UIBE –University of International Business and Economics, (CHINA) Michael B. Goodman, CCI at Baruch College/CUNY (USA) CCI Corporate Communication Practices and Trends Study : US Study 2011 Michael B. Goodman, CCI at Baruch College/CUNY (USA) Wednesday, June 8 - CONCURRENT SESSIONS -- #1 9:40 AM – 10:30 AM / Room 750 PANEL SESSION #1A: GLOBAL ISSUES (1) Anatomy of Nonviolent Protest against Public Sector Corporations in India Krishna S Dhir, Berry College (USA) The Image of the People's Republic of China vis-à-vis the Military March of its 60th Anniversary Daniel W.C. So, Cindy Ngai & Patrick Ng, The Hong Kong Polytechnic University (HONG KONG) 9:40 AM – 10:30 AM / Room 765 PANEL SESSION #1B: SUSTAINABILITY AND CORPORATE COMMUNICATION (1) CSR and Stakeholder Dialogue: A Case Study of a Sugar Cane Company in Thailand Suwichit (Sean) Chaidaroon, Nanyang Technological University (SINGAPORE) Corporation as Civil Organization in a CSR Campaign: The Challenge of Maintaining Credibility Leila Trapp, Aarhus School of Business, Univesity of Aarhus (DENMARK) Page 3
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