June 7 - Corporate Communication International
June 7 - Corporate Communication International
June 7 - Corporate Communication International
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<strong>June</strong> 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA<br />
Looking for the Roots of Future Success: <strong>Corporate</strong> Values to Drive Organizational Change in Natuzzi<br />
Group<br />
Alessandra Mazzei & Luca Quarantino, IULM University of Milan (ITALY)<br />
2:00 PM – 3:45 PM / Room 763<br />
PANEL SESSION #3B: CORPORATE IDENTITY<br />
Beyond Identity Washing - <strong>Corporate</strong> Social Responsibilities in an Age of Skepticism: Strategies of Identity<br />
Washing and Risks<br />
Wim Elving, University of Amsterdam & Mark van Vuuren, University of Twente (THE<br />
NETHERLANDS)<br />
The Impact of Strategic <strong>Communication</strong> on Organization Identity and Identification during Change: A<br />
Case Study of a Multinational Telecommunications Company in China<br />
Yi Luo, Montclair State University (USA)<br />
A Portrait of the <strong>Corporate</strong> <strong>Communication</strong> Officer in Turbulent Times: A Romantic Character with<br />
Multiple Identities<br />
Rosella C. Gambetti, Mattia A. Giovanardi & Edoardo T. Brioschi, Università Cattolica del Sacro Cuore<br />
(ITALY)<br />
2:00 PM – 3:45 PM / Faculty Lounge<br />
PANEL SESSION #3C: PUBLIC RELATIONS ISSUES<br />
The Conversation Age: The Opportunity for Public Relations<br />
Louis Capozzi, New York University PRCC (USA) & Laura Berlin Kathryn Zipfel, New York University<br />
The Functions and Roles of Public Relations (and Promotion) Offices of Public and Private Universities in<br />
the Turkish Republic of North Cyprus<br />
Serra Görpe, European University of Lefke (TURKEY)<br />
<strong>Corporate</strong> <strong>Communication</strong> and the Impact of Legislative Actions and Court Decisions on the Business<br />
Community<br />
Joseph Basso, Rowan University (USA)<br />
3:45 PM – 4:15 PM / Faculty Lounge<br />
AFTERNOON BREAK & REFRESHMENTS<br />
Wednesday, <strong>June</strong> 8 - CONCURRENT SESSIONS -- #4<br />
4:15 PM – 6:00 PM / Room 763<br />
PANEL SESSION #4A: CORPORATE IMAGE<br />
Petrobras' <strong>Corporate</strong> Image Monitoring System: A Decade-long Tool Development Effort and its Results<br />
Eraldo Carneiro da Silva, Petrobras – Petróleo Brasileiro S.A. & Fernando Leite Ribeiro, University of<br />
São Paulo (Brazil)<br />
Enduring Image: Toward a Conceptualization Capturing Defining Moments in Crises and How These<br />
Impact Organizations<br />
Benjamin Meng-Keng Ho & Grace Xiao- Pei Au Yong, Nanyang Techonological University, Jacqueline<br />
Dong, Ithaca College (USA); Liang-Tong Lau & Augustine Pang, Nanyang Technological University<br />
(SINGAPORE)<br />
Image Work and Crises: Toward a Crisis Pre-emptive Image Management Model across the Crisis Life<br />
Cycle<br />
Augustine Pang, Nanyang Technological University (SINGAPORE)<br />
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