June 7 - Corporate Communication International
June 7 - Corporate Communication International
June 7 - Corporate Communication International
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Conference on <strong>Corporate</strong> <strong>Communication</strong> 2011<br />
Hi Fans! Tell Us Your Story! Implementing a Stewardship-Centered Social Media Strategy to Maintain<br />
Brand Reputation During a Crisis<br />
L. Simone Byrd, Alabama State University (USA)<br />
Internal <strong>Corporate</strong> <strong>Communication</strong> and its Impact on Internal Branding: Perception of Indian Public<br />
Sector Employees<br />
Neha Sharma & T.J. Kamalanabhan, Indian Institute of Technology Madras (INDIA)<br />
12:30 PM – 1:30 PM / Served in Faculty Lounge & Enjoyed in Room 750<br />
LUNCH<br />
Thursday, <strong>June</strong> 9 - CONCURRENT SESSIONS -- #7<br />
2:00 PM – 3:45 PM / Room 750<br />
PANEL SESSION #7A: SUSTAINABILITY AND CORPORATE COMMUNICATION (2)<br />
Utility Economic Development – Leader in Community Growth and Sustainability<br />
Richard M. Struck, Economic Development, Orange & Rockland, a conEdison, Inc. company (USA)<br />
Communicating Sustainability: Do Nordic Energy Corporations Exemplify a New Generation of CSR?<br />
Helle Kryger Aggerholm & Leila Trapp, University of Aarhus (DENMARK)<br />
<strong>Corporate</strong> Responsibility, Global Citizenship and Online Stakeholder <strong>Communication</strong> Management<br />
Deborah Rolland, Unitec University of Technology (NEW ZEALAND) & Jana O'Keefe Bazzoni,<br />
Baruch College, City University of New York (USA)<br />
The Battle for Legitimacy: <strong>Corporate</strong> <strong>Communication</strong> Challenges in Implementing CSR<br />
Irene Pollach, Anne Ellerup Nielsen, Bo Laursen, Christa Thomsen, Leila Trapp, Line Schmeltz, & Poul<br />
Erik Flyvholm Jørgensen, University of Aarhus (DENMARK)<br />
2:00 PM – 3:45 PM / Faculty Lounge<br />
PANEL SESSION #7B: THEORETICAL ISSUES (2)<br />
Uncertainty and <strong>Corporate</strong> <strong>Communication</strong> Practices: The Forgotten Value of <strong>Communication</strong> Theory?<br />
Gideon de Wet, University of Fort Hare (SOUTH AFRICA)<br />
Evolution or Revolution: How is the Study of <strong>Communication</strong> Changing?<br />
Patricia Scott, Uhmms and Wharton School University of Pennsylvania (USA)<br />
Connecting <strong>Corporate</strong> <strong>Communication</strong>s and Persuasion Theory: An Argument for the Theory of Reasoned<br />
Action and Beyond<br />
Brian J. Householder, Baruch College/City University of New York (USA)<br />
2:00 PM – 3:45 PM / Room 763<br />
PANEL SESSION #7C: CORPORATE REPUTATION MANAGEMENT<br />
People Just Like Me - The Rise of the Recognition Business and How it is Affecting <strong>Corporate</strong> Behavior<br />
Peter Michael Horowitz, Baruch College/City University of New York (USA)<br />
Relational Risk and Reputational Management: The Case of Pfizer and Trovan Drug Test in Nigeria<br />
Lanre Issa-Onilu, MMCC Group Limited (NIGERIA) and Ismail Adeboyega Ibraheem, Conventry<br />
University (UK)<br />
The Effect of Reputation, Awareness and <strong>Corporate</strong> Citizenship on Banking Propensity<br />
Fatma El-Goully, Banque Misr (EGYPT) and Maastricht School of Management (THE<br />
NETHERLANDS) & Ahmed Taher, Solutions Consulting (EGYPT)<br />
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