June 7 - Corporate Communication International
June 7 - Corporate Communication International
June 7 - Corporate Communication International
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<strong>June</strong> 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA<br />
9:00 AM – 10:30 AM / Room 763<br />
PANEL SESSION #5B: INFORMATION ISSUES IN CORPORATE COMMUNICATION<br />
Ministers, Disasters, Twitter, and Volunterism<br />
Usep Suhud, Universitas Negeri Jakarta (INDONESIA) and Edith Cowan University (AUSTRALIA)<br />
Multiplying Public Interest Information through a Communitarian Radio Casters Workshop<br />
Gilmar José dos Santos, Ministry of Social Development and Fight against Hunger,<br />
and Federal University of Juiz de For a & Ângela Carrato, Federal University of Minas Gerais (BRAZIL)<br />
Information Literacy as a Sine Qua Non for Modern Public Relations in the Information Society<br />
Alireza Isfandyari-Moghaddam & Kobra Veisi, Islamic Azad University, Hamedan Branch (IRAN)<br />
9:00 AM – 10:30 AM / Room 765<br />
PANEL SESSION #5C: THEORETICAL ISSUES (1)<br />
Global Genres and Localized Discourses: The Construction of Vogue, Cosmopolitan and Bazaar in China<br />
Agatha Chung & Doreen Wu, The Hong Kong Polytechnic University (HONG KONG)<br />
A Qualitative Study on the <strong>Corporate</strong> <strong>Communication</strong> Management (CCM): Antecedents and<br />
Consequences<br />
Bahtiar Mohamad & T.C. Melewar, Brunel University (UNITED KINGDOM)<br />
10:30 AM – 11:00 AM / Faculty Lounge<br />
MORNINING BREAK & REFRESHMENTS<br />
Thursday, <strong>June</strong> 9 - CONCURRENT SESSIONS -- #6<br />
11:00 AM – 12:30 PM / Room 763<br />
PANEL SESSION #6A: NEW MEDIA AND CORPORATE COMMUNICATION<br />
Controlling Unfavorable Feedback on the Wall: How Large Companies React to Negative Comments<br />
Posted to <strong>Corporate</strong>-Sponsored Facebook Pages<br />
Sam H. DeKay, BNY Mellon Corporation and St. John's University (USA)<br />
Use of New Media in Government Crisis <strong>Communication</strong>: Assessing Exigency, Effectiveness, and<br />
Expedience<br />
Cheryl Chong, Neha Mathur & Augustine Pang, Nanyang Techological University (SINGAPORE)<br />
11:00 AM – 12:30 PM / Room 750<br />
PANEL SESSION #6B: INTEGRATED EXTERNAL COMMUNICATION ISSUES<br />
The Adaptation Task between Copywriter and Advertising Campaign Manager: Re-conceptualizing Levels<br />
of Abstraction in Intercultural Integrated Marketing <strong>Communication</strong><br />
Martin Nielsen, University of Aarhus (DENMARK)<br />
Insights about Integrated Marketing <strong>Communication</strong> in Small and Medium-Sized Enterprises: An<br />
Exploratory Study<br />
Annamaria Esposito, IULM University of Milan (ITALY)<br />
The Voicing of ONE by Many: Rethinking Integration within <strong>Communication</strong> and Brand Management<br />
Sophie Esmann Andersen & Trine Susanne Johansen, University of Aarhus (DENMARK)<br />
11:00 AM – 12:30 PM / 765<br />
PANEL SESSION #6C: BRANDING ISSUES<br />
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