June 7 - Corporate Communication International

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Conference on Corporate Communication 2011 Institutionalization of Corporate Social Responsibility within Corporate Communications: Combining Institutional, Sensemaking and Communication Perspectives Freiderike Schultz, Free University (GERMANY) and Stefan Wehmeier, Syddanskuniversitet Denmark (DENMARK) Friday, June 10 - CONCURRENT SESSIONS #9 9:45 AM – 11:15 AM / Room 763 PANEL SESSION #9A: CORPORATE REPORTING ISSUES Revealing Corporate Identities - On the Annual Report as the Business Card of a Company Marianne Grove Ditlevsen, University of Aarhus (DENMARK) Corporate Reporting: an Integrated Approach to Legitimacy Claims Marianne Grove Ditlevsen, Anne Ellerup Nielsen & Christa Thomsen, University of Aarhus (DENMARK) 9:45 AM – 11:15 AM / Room 750 PANEL SESSION #9B: CORPORATE SOCIAL RESPONSIBILITY A Staff-Student Research Initiative on Corporate Social Responsibility Valerie Goby & Catherine Nickerson, Zayed University (UNITED ARAB EMERITES) Exploring the Implementation of CSR from a Corporate Communication Perspective Bo Laursen, Anne Ellerup Nielsen, Poul-Erik Flyvholm Jørgensen, , Irene Pollach, Line Schmeltz, Christa Thomsen, and Leila Trapp, Centre for Corporate Communication, Aarhus School of Business, Aarhus University (DENMARK) Corporate Communicators Conceptualize CSR: A Working Study of Senior Practitioners Rachel Kovacs, College of Staten Island, City University of New York (USA) The Doctor-Nurse Game in the Age of the Checklist: Seeking Collaboration in the Management of Health Care Michele Wender Zak, Saint Mary’s College (USA) 11:15 AM / Room 750 CLOSING REMARKS Michael B. Goodman (Conference General Chair) Christina M. Genest (Conference Coordinator) 11:30 AM – 12:00 PM / Faculty Lounge FAREWELL REFRESHMENTS Page 10
June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA Presenters & Authors Helle Kryger Aggerholm holds a position as Assistant Professor at the Centre for Corporate Communication, University of Aarhus. She earned her Ph.D. for a project on the influence of management discourse on surviving employees and their sense making, interpretations and understandings in relation to downsizing processes. Her major research areas include organizational transitions, change and crisis management, management discourse and language as social interaction. Mona Agerholm Andersen, Ph.D., is an Assistant Professor at the Aarhus School of Business and Social Sciences, University of Aarhus in Denmark, where she is a member of the ASB Centre for Corporate Communication at the Department of Language and Business Communication. She specializes in the study of organizational identification and change communication. Sophie Esmann Andersen, Ph.D., is Assistant Professor at the Centre for Corporate Communication, Aarhus School of Business and Social Sciences, Aarhus University. Her teaching and research areas include consumption studies, integrated marketing communication and brand management, and primarily focus on issues such as consumer identities, co-creation and ethics. She has previously worked in the marketing and advertising industry. Grace Xiao Pei Au Yong is pursuing her Bachelors degree in Communication Studies at the Wee Kim Wee School of Communication and Technology, Nanyang Technological University, Singapore. She specializes in public and promotional communication, and journalism. In her first semester, her creative advertising team won first place in an integrated advertising competition for the Singapore Maritime Industry. She interned at the International Communication Conference 2010 with the Open Space exhibition, and is currently a media planning intern with Mindshare Singapore. Angela Bargenda is a professor of Marketing Communications at the Ecole Supérieure du Commerce Extérieur in Paris. She specializes in visual communication, advertising, aesthetic marketing, arts and business, corporate cultural sponsorship, and corporate art collections. Joseph Basso has been a professor of public relations for 18 years. Currently he is an associate professor of public relations at Rowan University. He holds a Juris Doctorate from Widener University School of Law, and is a 1984 graduate of Glassboro State College (now Rowan University), where he earned a degree in Radio/TV/Film Broadcasting. After graduation he accepted a position at the Playboy Casino Hotel in Atlantic City, New Jersey as its Public Relations Coordinator. He worked for several years in the gaming industry with his last position as the Public Relations Manager for the Casino Association of New Jersey. He is an accredited member of the Public Relations Society of America and co-author of The Writer’s Toolbox: A Comprehensive Guide for PR and Business Communication. His publications also include conference papers, refereed journal articles and trade publications. He is licensed to practice law in both Pennsylvania and New Jersey. Dr. Basso also serves as a consultant to regional and national companies. Jana O’Keefe Bazzoni, Ph.D., is Professor, Chair and Director of Undergraduate Programs, Department of Communication Studies at Baruch College, City University of New York. She worked in advertising at J. Walter Thompson and Doyle Dane Bernbach before pursuing an academic career. Bazzoni's research, publications and presentations focus on communication practice and pedagogy as well as modern theatre, particularly Italian theatre and the works of Luigi Pirandello. She is co-President of the Pirandello Society of America and Editor Emeritus of the Society’s journal, PSA. She is also a member of the Modern Language Association and a Pirandello Society liaison to that organization. She is a long-time member of the Association of Business Communication and serves on their Web Board. Edoardo T. Brioschi is Professor of Corporate Communication at the Faculty of Economics at the Università Cattolica del Sacro Cuore in Milan. He is Director of the Research Laboratory on Business Communication in the same University. He is recipient of the “Charles H. Sandage Award” for Teaching Excellence from the American Academy of Advertising. He is author of more than a hundred works from books to journal articles and essays on topics such as the strategic role of communication in the firm, Page 11
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June 7 - Corporate Communication International

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