<str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Corporate</strong> Communicati<strong>on</strong> <strong>2005</strong> The <strong>Corporate</strong> Communicati<strong>on</strong> Institute provides a world-class, research driven teaching program in corporate communicati<strong>on</strong>. <str<strong>on</strong>g>CCI</str<strong>on</strong>g> offers informati<strong>on</strong> <strong>on</strong> the best practices and theory of the professi<strong>on</strong> to university students, practicing professi<strong>on</strong>als and scholars through traditi<strong>on</strong>al university courses, professi<strong>on</strong>al seminars and symposia, publicati<strong>on</strong>, electr<strong>on</strong>ic and <strong>on</strong>-line media, and briefings and white papers. Devoted to the theory and practice of corporate communicati<strong>on</strong>, the <strong>Corporate</strong> Communicati<strong>on</strong> Institute provides vital informati<strong>on</strong> for corporate practiti<strong>on</strong>ers, as well as scholars, students, policy makers and the general public. Dr. Michael B. Goodman, Director Christina M. Genest, Assistant Director <strong>Corporate</strong> Communicati<strong>on</strong> Institute at Fairleigh Dickins<strong>on</strong> University 285 Madis<strong>on</strong> Avenue, M-MS3-01, Madis<strong>on</strong>, NJ 07940 Ph<strong>on</strong>e: 973-443-8709 Fax: 973-443-8713 cci@corporatecomm.org http://www.corporatecomm.org <strong>Corporate</strong> Communicati<strong>on</strong>s: An Internati<strong>on</strong>al Journal is an internati<strong>on</strong>al refereed journal. It addresses the theory and practice arising from awareness that corporate communicati<strong>on</strong>, as the name implies, lies at the heart of effective strategic management, planning and c<strong>on</strong>trol. The journal recognizes the impact that new digital media technologies are having <strong>on</strong> news management and the m<strong>on</strong>itoring and evaluati<strong>on</strong> of corporate identity, organizati<strong>on</strong>al reputati<strong>on</strong> and overall performance. Successful internal and external integrati<strong>on</strong> of corporate communicati<strong>on</strong> programs involves all stakeholder groups and interested parties. <strong>Corporate</strong> advertising, public and media relati<strong>on</strong>s go bey<strong>on</strong>d the gatekeeping functi<strong>on</strong>s of pers<strong>on</strong>nel development and marketing to embrace the interdisciplinary, strategic framework of corporate communicati<strong>on</strong>. Dr. Sandra M. Oliver, Editor in Chief Faculty of Professi<strong>on</strong>al Studies Thames Valley University, U.K. SandyEdit@aol.com Anna Leatham, Editorial Assistant Kanwal Virdee, Internet Editor Richard Whitefield, Managing Editor for Emerald Emerald Group Publishing Limited 60/62 Toller Lane, Bradford, West Yorkshire, England BD8 9BY help@emeraldinsight.com 22
June 10-13, <strong>2005</strong> Wroxt<strong>on</strong> College – Wroxt<strong>on</strong>, England Notes 23