SUUNTO COLLECTION 2010

36
2010 Advertising / Distribution / E-Commerce Policy for Wristops Products
Updated January 1st, 2010
Suunto recognizes that our entire dealer network continues to invest their resources and efforts behind those premium products that
allow for maximum return and maintain strong consumer loyalty. Suunto strongly believes that we must continue to offer superior
products that create consumer demand and generate solid profitability for Suunto dealers. In addition, Suunto must continue to recognize
those dealers that offer superior customer service and product selection on a broad level and to curtail free-riding of certain stores on the
service level investment by other retailers.
Suunto has provided this basic Manufacturers Advertising Policy (MAP), which applies to all dealers selling Suunto wristop products.
Suunto has determined that price erosion of our premium products will have an adverse affect on Suunto’s broad dealer distribution
network and on Suunto’s ability to reach consumers in all markets. All Authorized Suunto Dealers should be aware of this Policy as well as
our guidelines with respect to Distribution and E-Commerce – as stated within this Policy.
All retailers should understand that Suunto has the right to select and manage its distribution network and strategy. Changes to its
distribution network may occur at any time. The existence of a vendor-retailer relationship must be a mutually beneficial relationship. The
MAP Policy, Distribution Guidelines, and E-Commerce Guidelines expressed herein are a few of the many considerations given by Suunto
to the continuation of Suunto’s vendor-retailer relationships.
MAP Policy:
Suunto will maintain an updated “Current MAP” list of those Wristop products that fall within this policy. Suunto reserves the right to
update or modify this list at any time.
All Current MAP Products listed will have a MAP retail price. The MAP retail price must be listed next to the featured product in all
advertising. This includes any website or other information distribution method that solicits consumer interest in a listed product.
Suunto reserves the right to approve any advertising or other means of consumer information that solicits interest in the listed products.
Suunto may elect not to continue to supply products in the future to Dealers who (a) are in non-compliance with this MAP Policy, (b) use
advertising phrases or tactics to undermine the legitimate purposes of this MAP Policy (including but not limited to discounts offered
which result in “free-riding” on other retailers’ service investments), (c) use advertising phrases which, in Suunto’s reasonable discretion,
communicate non-compliance with this MAP Policy.
If Suunto determines, in its sole discretion, that a Dealer has taken any action inconsistent with this MAP Policy, which may include
advertising a Current MAP Product below the price listed on the attached Current MAP Products List, then Suunto will take any of the
following actions: (i) cancel all orders from that Dealer for the given Current MAP Products; (ii) refuse to accept new orders for the Current
MAP Products for a period to be determined by Suunto; (iii) refuse to accept new orders for so long as the Current MAP Products appear
on the Current MAP Products List; or (iv) refuse to accept all new orders from such Dealer and may terminate such Dealer’s accounts with
Suunto.
Any advertisement, promotion, consumer program that attaches another product or value added offer (including free freight or any gift
with purchase offer) must be approved by Suunto or it may be deemed a violation of this policy and erosion of the integrity of Current
MAP Products.
Any posting or advertisement to sell new Suunto Wristop products (as listed under “Current MAP”) through the use of any “auction” site
or related method of re-distribution (e.g. EBay, Yahoo Auctions) will be viewed as a violation of this policy, unless approved in writing by
Suunto. Therefore, auction sites are not approved channels of distribution (unless approved in writing by Suunto). The retailer in such case
provides no value-added distribution services in such channel, but can reasonably be viewed as merely a re-distributor to the auction site
“e-tailer.”
Suunto reserves the right to determine allocations for any dealer of all products - at any time.
Suunto recognizes that any authorized Suunto account can make their own decision to sell any Suunto product at any price they choose
without consulting or advising Suunto. Suunto reserves the right to make its own independent decision regarding product allocations and
dealer participation as a member of Suunto’s distribution network – at any time.
Suunto sales representatives are NOT permitted to discuss this policy or make any agreements or assurances with respect to Suunto’s policy
regarding Advertising, Distribution or E-Commerce. This also includes any consumer program or promotion that affects the attached listed
Wristop products. Any questions regarding this policy or any aspect of this policy should be addressed to the Sales Department at Suunto
Sales Offices in Ogden, Utah.