SUUNTO COLLECTION 2010

Distribution guidelines
Suunto Collection_2010
Any sale or distribution of Suunto products beyond the direct-to-consumer retail model that Suunto has approved for a specific Dealer
location, may be deemed “Re-Distribution”. This is a violation of Suunto’s distribution guideline for this MAP Policy. If Suunto determines
that a dealer has engaged in re-distribution of Suunto products, Suunto reserves the right to make its own independent decision
regarding allocations or a specific Dealer’s status as part of Suunto’s distribution network.
Sale of Suunto Dive products is limited to Authorized Suunto Dive dealers only, all sales inquiries must be directed through Aqua Lung
America; 888-81-3483.
Retailers’ value-adding distribution services may be limited to a geographic area and distribution outside such area may be unauthorized
by Suunto.
International distribution, sales, and shipping of Current MAP Products outside of the United States is not permitted unless otherwise
approved in writing by Suunto.
E-Commerce
E-Commerce Partners must maintain “Shopping Cart” technology for full consumer transaction completion and approval/verification
on-line for all products at any time by any consumer. This includes providing an approved, secure consumer site (SSL) for all transactions
and ensuring consumer privacy and fraud protection. This requires an advanced ecommerce platform with no PayPal or Yahoo Store type
systems.
E-Commerce Partners must have an approved product presentation site and consumer education information must be available for
each product listed on the site. This includes, but is not limited to: a full graphic image of the product; Suunto’s specifications on each
Wristop product listed; and an explanation of Suunto’s key Wristop technologies. This will serve to enhance the consumer experience
for Suunto products, as well as maintain the integrity of Suunto’s premium products. “Linking” to the Suunto website for specifications,
graphic images, or other basic consumer education information that Suunto deems necessary to sell Suunto products online is prohibited.
Downloading this information (from the Suunto website) for placement/availability on a designated E-Commerce Partner site is permitted,
with prior approval.
E-Commerce Partners must have the capability for email and consumer information retention, as well as the capability to distribute email
information to their consumer database. To this end, each E-Commerce Partner must work with Suunto in regards to direct-to-consumer
emails to announce and/or feature designated products agreed to by both the E-Commerce Partner and Suunto. Requirements include:
Email response capabilities within one (1) business day, a posted toll-free number on every page, as well as posted customer service hours
on contact page.
E-Commerce Partners must have a dedicated Suunto brand landing page with a clearly posted return policy. This may be used to link
directly from Suunto’s on-line dealer locator.
E-Commerce Partners must be an existing Suunto Wristop account in good financial standing and not be in violation of Suunto’s
Distribution Guidelines or any other established Suunto policy.
Suunto Dive products including all dive wristop models are forbidden from E-Commerce sales.
As an Authorized Suunto E-Commerce Partner Suunto will permit the E-Commerce Partner to use the Suunto name in Google AdWord
searches. The E-Commerce partner will provide Suunto with the AdWord Account #. Strict adherence to MAP guidelines will be enforced
for all E-Commerce partners. Any E-Commerce account that violates MAP will face an initial violation penalty of two (2) weeks deauthorization
from Google AdWords, a second violation penalty of thirty (30) days de-authorization from Google AdWords. A third
violation will result in permanent delisting from Google and will terminate distribution.
E-Commerce Partners must commit to agreed inventory levels on all Suunto products that are considered “in-line”, and to an annual
minimum 15,000 USD total business in Suunto Wristop products (at wholesale value).
If an E-Commerce Partner fails to meet the minimum level of total business, Suunto reserves the right to remove the account as an
approved E-Commerce Partner.
Suunto reserves the right to approve any website or any Suunto authorized dealer with regards to these listed E-Commerce Guidelines, or
Suunto’s own expectation of product presentation and the consumer experience on any E-Commerce Partner’s online store.
Any questions regarding this policy should be directed to the Sales Department at Suunto Sales Offices in Ogden, Utah.
*Please see “Current Price List” for a detailed listing of those Current Wristop Products that fall within the guidelines of this policy.
*Effective January 1st, 2010
Outdoor Wristops (see Outdoor Sales Program)
Training Wristops (see Training Sales Program)
SERVICES AND PROMOTIONS