April 15, 2015

April 15, 2015
Meet PAII’s new Executive Director!
Kris Ullmer, PAII Executive Director
In her years of experience as the “dministrator of the Wisconsin ”ed & ”reakfast
“ssociation W””“, Kris developed skills and atributes to manage an association
during both lean and robust economic times, and periods of growth and maturity.
W””“ is recognized throughout the ”&” innkeeping industry as the ”&”
association to imitate. Just as innkeepers strive to exceed guest expectations, its been
her priority to deliver outstanding service to the association and personal
atention to the members.
P“II, with a membership of innkeepers, aspiring innkeepers, interim innkeepers,
industry consultants and vendor partners, presents an annual conference and trade
show, with the next event in January . Members look to P“II as the indispensable
source of information on innkeeping trends, products, and services, which are conveniently delivered by
e-publications and webinars.
Working independently or with members, volunteers, commitees, and a ”oard of Directors are association
management essentials that Kris brings to P“II. Her membership in “S“E “merican Society of “ssociation
Executives and the Wisconsin ailiate provided education on association management best practices.
Kris record of developing and delivering opportunities and programs of value to innkeepers, vendors, and
aspiring innkeepers is balanced with iscal responsibility.
In , Kris and Randy spouse opened the irst ”&” in Merrill located in central Wisconsin and they
enjoyed innkeeping for years. Upon immediately joining the new state ”&” association, Kris volunteered
to serve on the newly formed Standards Commitee, charged with developing the inspection program. “
few years later she became the Membership Coordinator and with the rapid growth of the membership, the
association leaders identiied the need for a director to manage the association Kris was hired in .
Within years she encountered a WI law that prohibited any additions to an historic ”&” her home -
which required her to surrender her ”&” license in order to construct an addition to house an oice. “nd,
eventually, that law was eliminated by her and the associations legislative eforts. When out of the oice,
Kris is an avid X-C skier, and is of the opinion that Wisconsin winters are not long enough. Other seasons
ind her on Craftsman/Frank Lloyd Wright architectural & design excursions, biking, shooting pistol and
shotgun sports, and teaching / coaching Women & Youth shooting programs.
Professional Association of Innkeepers International (PAII)
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492 Phone: (856) 310-1102
http://www.innkeeping.org

Upcoming Webinars!
Free for PAII members, and don’t
forget, every webinar is recorded
and is accessible in the members
section of the website!
April Tomorrow!
May
June
July
August
Upcoming Speakers
RezStream, Inc.
BedandBreakfast.com
Forfeng Designs
Are you a vendor or B&B that
would be interested in
participating in our webinars?
Please contact marketing@paii.org
for more information
It’s not too late to sign up
for tomorrow’s webinar!
Thursday, April , at : Mountain
time, : PM Eastern Time
Google's April st Mobile Algorithm
Update Signiicant Impact - Google's April st
Mobile Algorithm Update: For those business owners
who are NOT Mobile-Friendly, according to
Google Guidelines, by April , 5, you need to
brace for a "Signiicant Impact” to your mobile
search results on that date and into the future.
At this informative webinar, Acorn Internet
Services' Lisa Kolb will show you how to ind out
if you pass Google's Mobile-Friendly Guidelines,
or of you still have work to do to get ready for
April st., 5
Taught by Acorn Internet
htp://acorn-is.com/
PAII members please email marketing@paii.org
by : AM on Thursday, April , to register

Sewn-Through Vs. Bale
While most people are familiar with duvet inserts, we are often asked the diference between a duvet with a
sewn-through boxstitch and a bale boxstitch. Heres a quick way to tell these apart
Sewn-Through
Duvet inserts that use a sewn-through construction have seams that run all the way through the duvet,
keeping both sides of the shell together. Sewn-though construction helps to keep the down or downalternative
in place. Sewn-through duvet inserts are great - most widely recommended for use in the hospitality
industry.
Bale
Duvet inserts that use bale construction have strips of fabric inside that form a divide that helps to keep
the down or down-alternative in its place. Duvet inserts with bales tend to cost more than sewn-through
duvets because of their construction.
Contributed by: Amy Jeschawiz,
Director of National Sales for Inns and Day Spas
Please visit out NEW website...htp://berkshireamenitiesgroup.com
Representing Monarch/Cypress/Down inc.
Berkshire Amenities Group, Inc., P - x F -
Find PAII online at:
htps://www.facebook.com/Innkeeping
Have questions about PAII?
Email questions@paii.org
htps://plus.google.com/u//+InnkeepingOrg
htps://twiter.com/innkeeping
htps://www.pinterest.com/Innkeeping/

The Innkeeping Conference and Trade Show
will take place at the Renaissance “ustin Hotel in
“ustin, Texas on January -, .
Renaissance “ustin Hotel
“rboretum ”oulevard, “ustin, Texas
htp//www.marriot.com/hotels/travel/ausshrenaissance-austin-hotel/
P“IIs conference rate is $ which INCLUDES a
Grab and Go Cofee & ”akery voucher each
atendee / each day for a cofee/tea and either
bakery or whole fruit. “ND atendees can enjoy
“ustin before/after the conference with the special
conference rate days pre and post
Complimentary guestroom internet.
Renaissance Austin Hotel
Please stay tuned for more information and check
htp//www.innkeepingshow.com/ for details.

It’s All About the Coton
Each and every day, Im asked about the diferences in coton. For many, there seems to be no diference, but
if you really work with the types of coton on a daily basis, you will soon learn that there is a ”IG diference.
Turkish coton vs Egyptian Coton
Egyptian Coton is known for its absorbency, which is especially suited for apparel, shirting and sheets.
However Egyptian Coton in towels make them much too much absorbent so that means the towel is still wet
the next day after it is used. Towels that are too absorbent tend to also become wet in humid climates all by
themselves. It is called wicking.
On the other hand, Turkish Coton provides the perfect balance between absorbency and softness which
makes it the best yarn to be used in towels. Turkish coton is a premium coton that has extra long ibers and
is grown in the small but productive “egean Region of Turkey. Using the longer iber coton in spinning the
yarn means there are fewer joins. Fewer joins results in stronger and smoother coton threads. Turkish
Coton becomes even softer, luier and more absorbent with successive washings.
One of the biggest problems with many inns towels is that they become hard, and not as absorbent. This is
due to the fact that the soap that is being used is not geting rinsed out enough. We suggest that about every
weeks add a cup of WHITE vinegar to the load after you have fully washed the towels. Then run that
through the whole cycle. The vinegar removes any excess detergent. If you have a window in your washing
machine…. Watch to see the suds coming out of those towels. Cut back on your laundry detergent. Use
about ½ of what is recommended and remember. .. do not use ”LE“CH… it kills the ibers. Peroxide or Oxy
Clean are great for whitening if something is needed. Good towels should last about years or more if
properly taken care of, and that includes using warm water…not hot/not cold… body temperature water.
I’m always happy to help with your laundry problems pertaining to towels.
Feel free to contact me at
twyla@turkishtowelcompany.com
htp://turkishtowelcompany.com/hospitality/inns-and-bbs
-- --
THE TURKISH TOWEL COMPANY
Railroad Ave. Peabody MA , USA

Contributed by: Belinda McElroy
Maxwell Creek Inn Bed & Breakfast
-
htp://www.maxwellcreekinn-bnb.com
Pre-heat oven F
servings
Breakfast Braid
Ingredients
oz - / fat cream cheese
½ C low fat milk
¼ C red bell pepper diced
Tbls. - green onions sliced in small pieces
tsp. buter
package Pillsbury Crescent rolls rolls
½ C + oz. extra sharp cheddar cheese shredded
C chopped ham
-Place cream cheese and milk in microwaveable
bowl - microwave on high for minute.
-Mix until smooth.
-Separate egg and set egg white aside. “dd yoke
and remaining eggs to cream cheese mixture. -
Whisk until smooth. Set aside.
-In medium fry pan melt buter and sauté chopped
red bell peppers and green onions medium low
heat until tender. I put my stove dial on # between
medium and low.
-Pour egg mixture into fry pan, cook eggs on medium
low heat until done but still loose in consistency.
Eggs will inish cooking in the oven.
-If you do not have a rectangle baking stone place
parchment paper on your cookie sheet.
-Unroll package of crescent rolls. DO NOT SEP“-
R“TE. With rolling pin roll out dough to seal perforations
to approximately wide by long.
-Evenly ill center of dough with chopped ham.
-Evenly distribute cooked eggs over ham. Sprinkle
cheese over eggs.
-“long the long side of the dough cut strips -/
strips on each side. To braid lift strips up over illing
to meet in center twisting and pinching strips
together. Continue alternating strips to form a
braid.
-Whisk egg white until foamy. ”rush over dough.
-”ake at F for minutes until dough is
golden brown.
-Serve with Farm Fresh fruit.
Enjoy!

Building guest loyalty for your B&B
Good businesspeople know it’s a lot more efective — and cheaper — to retain an existing customer than to ind a new one.
Good businesspeople of all stripes work hard at customer retention, because they know its a lot more efective and
cheaper to retain an existing customer than to go ind a new one. That wisdom is especially relevant for innkeepers,
whose ethic of hospitality creates personal as well as commercial connections for the people who stay with them.
In fact, many innkeepers emphasize that their favorite part of the work comes in the friendships they make among
their guests.
What can you do to build those connections between your guests and your inn? In other words, what keeps your visitors
coming back for more?
Ofering Financial Incentives for Repeat Visits
One of the easiest ways to atract guests and keep them is to give them a inancial beneit for staying with you. One
Hawaiin innkeeper worked with local tour companies and restaurants to create a loyalty card for his inn. His guests
get discounts at those businesses, which he says creates a one-stop shopping experience to the ”ig Island.
Todd “llen, the Marketer of the Year award winner, does a direct mailing of gift cards during the holiday season
to his top guests, chosen according to spending and frequency of stays.
Creating Physical Reminders of Your B&B
You can also give your guests something of value that reminds them of your inn when theyre back home. Nicole
”rayton of ”rayton ”ed and ”reakfast in Oshkosh, Wisconsin, has started giving out coasters, mugs, water botles,
and bathrobes bearing her inns logo to guests who accrue points by staying there. She says its her way of competing
with the frequent-lier mileage programs used by many airlines.
”rayton promotes the program via Facebook, Twiter, and her blog, and says the rewards program has led to an increase
in repeat business.
Promoting Warm Feelings about Your Inn
People of all types want to feel that they belong, and good innkeepers ind ways to deepen those emotional
connections for their guests. Photographs are one good way to do this Many innkeepers will send guests a
souvenir photo of their party at their inn. Some will also encourage families staying with them to use their
inns parlor or garden as a backdrop for holiday-card photos.
-continued on next page.

Continued - Building guest loyalty for your B&B
”ev Davis and Rick Litchield, who have been innkeepers for more than years, go a step further with their frequent
-visitor program at The Captain Lord Mansion in Kennebunkport, Maine. “s Litchield explains, We provide gifts of
increasing value to each guest couple at every ifth visit to the inn. On their tenth visit to the inn, they are honored
with an engraved [paving] brick in what we call our Memory Garden.
The garden adjoins the guest entrance of the inn, and has a beautiful fountain with radiating walkways. Since inaugurating
the program in , the innkeepers have awarded more than engraved bricks to returning guests, so that
the walkways are now nearly illed with names of repeat visitors. We have been amazed at how much of an inducement
this program is for building repeat traic, Litchield says. Once guests have come to the inn several times,
they really seem to strive for the brick!
In , the inn celebrated the th visit of a guest couple by naming the fountain itself for them. Many other couples
have stayed at the inn or more times. Litchield says that the program is the single most successful thing we have
done in our years as innkeepers.
Think about the guests who come to your ”&” and what might make them return. What could YOU do to promote
more loyalty among them?
Contributed by: Lisa Westlake Chen,
Bedandbreakfast.com and Homeaway
htp://www.bedandbreakfast.com and htp://www.homeaway.com
W. Fifth Street, Suite , Austin, TX
“re you a member with news, helpful information,
ideas and recipes to share?
Please send your articles to marketing@paii.org
Deadline is the th of every month. Photos welcomed!*
*Please make sure photos are yours or you have permission to use.

Contests……. Contests……. Contests……. Contests!!!!!!
P“II members looking to stretch their chops at their photography skills and/or get competitive in the kitchen,
have we got the contests for you! Enter one or more! of ive categories for best photography and/or best
recipes and the winners will be featured in the following issues on Innkeeping Magazine Quarterly!
For Our Summer Innkeeping Now Magazine
”est Exterior Picture-Porches
”est Interior Photo-Dining Room
”est Photo-”reakfast plate shots
”est Recipe-Savory Egg Dish
”est Recipe-Pancakes
For Our Fall Innkeeping Now Magazine
”est Exterior Picture-Fall Foliage
”est Interior Photo-”athrooms
”est Photo-”everages
”est Recipe-Wales
”est Recipe-Savory ”acon Theme
For Our Winter Innkeeping Now Magazine
”est Exterior Picture-Holiday Wreaths
”est Interior Photo-Holiday Decorations
”est Photo-Desserts
”est Recipe-Savory Muins
”est Recipe-Christmas Cookies
Each photo and recipe will be judged by an independent,
team of professional photographers and executive chefs.
“s well as having a peoples choice award.
-continued on next page.

Continued Contests…….
“LL contestants will be featured in the monthly
newsleters as well as their photos and recipes with
credit posted on P“IIs Facebook and Google+ pages.
Winners will be featured in P“II s
Innkeeping Quarterly Magazine.
Contest Rules with be posted online in the P“II forums
and in the weekly e-newseter on Tuesday, May , .
Get out your cameras, your smart phones, your whisks and your
springform pans out and get ready to rumble!
Questions? Email marketing@paii.org
Bed and Breakfast Forums:
P“II forums you do have to become a P“II member htp//www.innkeeping.org/forums/
Innspiring Forums these are public, so if you do jump in the conversation you may want to be cautious about
what information you put in your personal proile, especially if you are discussing past/current guests.
htp//www.innspiring.com/
Linkedin Groups
htp//www.linkedin.com/groups/”ed-”reakfast-”LOGGERS-
htp//www.linkedin.com/groups/Innkeepers-
Google+ Groups
”ed and ”reakfast People open forum
htps//plus.google.com/u//communities/ Please see the note about the Innspiring
forums, these are public as well
”ed and ”reakfast Owners Forum Private htps//plus.google.com/u//communities/

Build a Media-Worthy Package in Steps
Innkeepers everywhere know that packages atract atention. Puting a fresh spin and upgrading an amenity
can take an ordinary package and make it spectacular. “nd well, spectacular packages can make for incredible
press. Keep in mind, while the packages may not yield a large number of guests in the moment,
they build momentum and can lead guests to you later by garnering media atention now.
Here are ive steps to build a package that grabs the spotlight
. Identify a news hook, such as Its important to make your package current and give a reporter a reason
to cover it. The easiest way to do this is to tie your package to an upcoming holiday Mothers Day, something
current in news chater digital detox getaway, or a celebratory event at your inn an anniversary/
milestone. Cant think of a news hook? Visit NationalWhateverDay.com for ideas.
. List your inns current oferings Sometimes innkeepers take for granted all their wonderful amenities but
all those litle things you do can make a big impact on a guests experience. So quickly jot down the basics
you extend to guests. When guests stay overnight they receive a homemade breakfast, complimentary WiFi
perhaps, and maybe you stock a small fridge with complimentary water write that down. Is parking complimentary
too? Thats a perk make a note.
. “dd something thats inexpensive and easy. Now we have the shell, what the overall experience is like.
What litle, inexpensive, things could you do to spice it up? Could you ofer guests a complimentary lemonade
hour? Print an area map and circle some of your favorite places in town?
. “dd “djectives/Descriptions. Now that your oferings have broadened a litle, lets rework them. Turn
that breakfast into an energizing homemade breakfast, make the complimentary WiFi sound grand e.g.
complimentary WiFi so you can chart your course, and sweeten up that lemonade hour Mozart and
Lemonade from - pm in the sun room.
. Stick on a Catchy Title. Oh, whats in a name? The turning of a reporters head… thats what. “ clever
name can make all the diference. Play of words and make a writer smile. Instead of Kiss Me, Im Irish,
for a recent promotion, we went with Knit Me, Im Irish for a series of kniting weekends at an inn with
much Irish history. We timed the announcement with St. Patricks Day.
BONUS STEP: Repeat. Once youve created a package you love, recycle it. “dd new adjectives, slap on a
diferent title, switch one inexpensive element for another. Youve now done most of the hard work, when
possible reuse what youve got to save time and quickly refresh with the changing seasons.
Maria Coder is a reporter turned publicist and the founder of Bed & Brunch
PR. You may reach her at - or info@bedandbrunchpr.com
htp://www.BedAndBrunchPR.com

PAII Board of Directors
Janice Delerno, The Stockade ”&”, ”aton Rouge, L“
Lynn Carlson, Inn On Montford, “sheville, NC
Julie Rolson, Garth Woodside Mansion, Hannibal, MO
Heather Turner, Forfeng Designs, Enield, CT
Jack North, Mayhurst Inn, Orange, V“
Jerry Phillips, Ritenhouse Inn, ”ayield, WI*
*Jerry serves as a non-voting member representing the DIA to assure the smooth transition of PAII to a nonproit.
“re you a member with news, helpful information,
ideas and recipes to share?
Please send your articles to marketing@paii.org
Deadline is the th of every month. Photos welcomed!*
*Please make sure photos are yours or you have permission to use.
Interested in advertising in the monthly newsleter?
Please send inquiries to marketing@paii.org
Professional Association of Innkeepers International (PAII)
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492
Phone: (856) 310-1102
http://www.innkeeping.org