RAINE MAGAZINE Volume 8 | Innovate

After over five years of developing her brand, Davis feels this collection
shows she has both matured as a designer and is on the scene to stay. “It
is a real collection. It’s got all the bell’s and whistles, sizzle and sexiness,
of the Ruthie Davis® brand. It also has a variety of heel heights, some
sharper price points and is well merchandised. It’s super cool and on
trend, but yet very wearable.” The newest pop for fall is a custom color
she christened: Race Car Green. All the hardware is either rose gold or
gun metal. A complimentary line of handbags round out the line. Fall
‘11 will also see a capsule collection of sneakers, to be developed into a
larger offering in upcoming seasons.
The next year promises to be very busy for Davis. She will appear on
reality television this summer in Bravo’s Mad Fashion. A Ruthie Davis®
jewelry line is currently in development for release in Spring 2012. She
also manages to find time apart from a very busy work schedule to
mentor women. Her message to them, “You can be whatever you want
to be – smart, successful, feminine youthful, sexy – and you don’t have to
compromise yourself in any way. You can go after your dreams, but you
have to work hard.”
For more information go to www.ruthiedavis.com.
Raine Magazine Vol. 8 - Innovate 11