RAINE MAGAZINE Volume 8 | Innovate

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FASHION & BEYOND Ruthie Davis FIERCE, SEXY, FUN FIERCE, SEXY, FUN BY MARILYN R. WILSON 8 Raine Magazine Vol. 8 - <strong>Innovate</strong>
“I worked with the designers and learned on the job” At the tender age of two, designer Ruthie Davis put on her first pair of red patent leather Mary Janes and refused to take them off at bedtime. By age eight she had a pair of four inch baby platforms secretly given to her by her older sisters. She would sneak them out of the house and slip them on before she reached school. In 2006, Ruthie launched her eponymous shoe line which she laughingly describes as, “Imagine Manolo Blahnik and Nike had a baby.” 13 collections later, Ruthie’s “Fierce, Sexy, Fun” design aesthetic has become de rigueur for an amazing list of celebrities including Beyonce, Lady Gaga and Katy Perry and she is often referred to as, “Celebrity Shoe Designer, Ruthie Davis”. to China and be taught how to build shoes. It was like boot camp. I realized I had better ideas than the designers. My ideas were also the ones that did really well businesswise.” Then UGGs offered her the challenge of coming to the West Coast and re-branding their casual line of footwear. It took three years, but her innovative ideas turned UGGs into a hot international fashion line. At the time she felt ready to focus on launching her own business, however 9/11 and a recession led her to put things on hold for a few more years. In the meantime Ruthie landed an executive position managing Davis has always been fashion forward. Doing what had been done before never interested her and still doesn’t today. Even a bandana would find a new expression in her wardrobe and classmates noticed. A talented athlete, she loved clothing that was form fitting and aerodynamic, but her wardrobe did not include the standard track suit. “I’m talking Chanel Sport, Prada Sport. When I’d go skiing I used to think I was going to a black tie event. I’d look amazing in a Bogner one-piece, black hoodie cat suit.” Post high school, Davis earned a degree in English and Visual Arts. Her passion – writing and water color painting. She first worked as a sports writer for the Harford Current and then as a production assistant for ESPN. With a long term goal of owning her own business, she headed back to school and earned her MBA from Babson F.W. Olin Graduate School of Business. A position as Associate Product Manager at Reebok turned Davis’ focus to shoes. “I worked with the designers and learned on the job. I would go Raine Magazine Vol. 8 - <strong>Innovate</strong> 9
Page 1 and 2: DESIGN AND INNOVATE ISSUE 8
Page 3 and 4: EDITOR’S NOTE WELCOME TO RAINE M
Page 5 and 6: RAINE The Creative and Unconvention
Page 7: Artist Wondermont: Photography by F
Page 11 and 12: After over five years of developing
Page 13 and 14: Founded in 1983, the nearly thirty
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Page 19 and 20: Raine Magazine was able to catch up
Page 21 and 22: Nothing says good time to me more t
Page 24 and 25: WHERE TO EAT.STAY.CHILL EAT AT TRES
Page 26 and 27: GUTS AND GLORY “GERSHON BLYDEN: E
Page 28 and 29: GUTS AND GLORY 28 Raine Magazine Vo
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Page 34 and 35: BIZZ BUZZ TECH TOYS WRITTEN BY MILE
Page 36 and 37: RAINEMAKERS A BUZZ IN THE BEAUTY BU
Page 38 and 39: RAINEMAKERS EXISTING WITH XIST TALE
Page 40: RAINEMAKERS PHOTOGRAPHER Andrew Wer
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Page 45 and 46: Tablets vs Laptops July 28th 2010.
Page 47 and 48: Singh. He adds, “We intend to tra
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NEW YORK FASHION WEEK S “IN TORE
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ANGELIQUE VELEZ Currently living in
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