RAINE MAGAZINE Volume 8 | Innovate

Founded in 1983, the
nearly thirty year-old
U.S.-based apparel
brand, Nautica, has truly branched
out in recent years. This is partially
due to the purchasing of Nautica by
VF Corporation which owns other
lucrative brands such as Lee, and
Wrangler Jeans, Vans, Kipling, and
The North Face. The company
first started out solely as a men’s
outerwear collection, but now
has products ranging from men’s,
women’s and children’s apparel and
accessories to a complete home
collection
Whether it’s adding more upscale
items like modern styled blazers,
watches, eyeglasses and fragrances
for men, or continually refining and
updating their staples like jeans
and windbreakers and swimsuits,
the Nautica name is now an
international one. They have a
huge market overseas (especially
in China) in addition to being sold
at Macy’s, Lord & Taylor, Bed Bad
& Beyond, and other specialty and
department stores throughout the
United States.
Last year, Nautica launched their
brand new ‘Ocean to Ocean’
advertising and marketing campaign
which features real people in their
own exciting and vibrant coastal
communities showcasing their
lifestyles and strong connection
to something at the center of the
Nautica brand, the water. It began
just outside of Seattle in September
of 2010 and features everyone
from teenagers to adults who are
the heart and soul of America’s
coasts.
Their current summer collection
features a combination of reds
and blues alongside more neutral
tones like white and grey and
can accommodate fashions for
everyone from a sailboat instructor
in Seattle to a magazine editor in
New York, who happens to own a
pair of Nautica eyeglasses.
Raine Magazine Vol. 8 - Innovate 13