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ADVERTORIAL • APRIL 2010
visit us online at www.namm.org
Note
from Scott
National Wanna Play
Music Week
Kicks off May 3–7
NAMM believes that playing music is good for people of all
ages and talent levels. This is the driving principle behind
our Wanna Play? national public awareness campaign, and
it’s allowed us to share our industry’s pro-music message with
millions of people for the past four years through television,
radio, print and Web media coverage. In 2009 alone, this effort
generated $39 million in promotional ad value. As part of this
campaign, we’ve declared the first week in May to be NAMM’s
National Wanna Play Music Week.
Our 2010 weeklong celebration takes place May 3–7. The
activities during NAMM’s 4th annual Wanna Play Music Week
are designed to put the national, regional and local media
spotlight on the proven benefits of playing music in order to give
people new reasons to start or re-start this life-changing activity.
The most recent Gallup Poll conducted by NAMM indicates
that more than 85 percent of people who don’t currently play
a musical instrument WISH they did. During National Wanna
Play Music Week, our industry has the ability to grant some
of these wishes! At wannaplaymusic.com, aspiring musicians
can find news, information and resources, such as local music
teachers and even the location of their closest NAMM Member
music store, all in one place.
As May draws closer, we’ve reached out to all of our partners
and music-making friends to help engage the media, spread
the message about the proven benefits of making music and
maximize the exposure to all who, well, wanna play. Look for
music-related stories on the national news, during late-night
TV, at your child’s school, on Facebook and Twitter, and even
on a street corner in a neighborhood near you. NAMM and
our partners will be out in force promoting the idea of music
making as one of the most talked-about messages all week.
And we’ll end the week with a day of appreciation for local
music stores and all they do to inspire people to play music.
We hope you’ll join us in creating more music makers during
NAMM’s National Wanna Play Music Week!
Scott Robertson
NAMM DIRectoR of MARKetING AND coMMUNIcAtIoNS
NAMM’s Wanna Play Music Week Agenda
MUSIc MoNDAy, MAy 3
NAMM will join the Coalition of Music Education in Canada
in its sixth annual Music Monday event to demonstrate the
importance of music education programs throughout North
America and celebrate the many proven benefits of
playing music.
tUeSDAy, MAy 4
To celebrate the spontaneity of music making and the fact
that anyone can do it, NAMM will organize a series of surprise
events across the country to be shared on YouTube, Facebook,
Twitter and other social media networks, creating a viral buzz
for music making.
WeDNeSDAy, MAy 5
The NAMM Foundation will announce its “Best Communities
for Music Education,” honoring schools and communities that
work hard to make music a part of a complete education
for every child.
thURSDAy, MAy 6
You’d be surprised by
how many celebrities
(including actors,
authors, sports stars and
politicians) also play
music just for fun. NAMM
will feature many of these
“unexpected celebrity musicians” in creative ways on this day.
fRIDAy, MAy 7
As official Music Store Appreciation Day, we’re honoring the
hub of all things musical—the local community music store—
and encouraging non-musicians to pay these stores a visit to
get started playing.
Visit namm.org for “5 Simple Ways to Get Involved in
NAMM’s National Wanna Play Music Week.”
NAMM News April 2010
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