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Music Making Might
Improve Reading
Neuroscientists have discovered that musicians experience increased
brain activity, which enables them to process information from
their eyes and ears more efficiently than non-musicians are able to.
They discovered that the region of the brain that interprets sound—the
auditory cortex—responds more quickly in individuals with musical
training and is better primed to discern subtle patterns from the vast
quantities of information that flood into the brain from our senses. Professor
Nina Kraus, a neuroscientist and amateur musician at Evanston,
Ill.-based Northwestern University, has also noted that this area of the
brain plays a vital role in reading.
Speaking at the annual meeting of the American Association for the
Advancement of Science in San Diego, she recommended that music
become a more central part of school syllabuses to enable children to
develop better reading and language skills. Kraus and her team have
employed a method called electroencephalography, which measures
brain electrical activity, to review how musicians’ and non-musicians’
brains respond to various stimulus. She discovered that individuals
who are better at picking out harmonies and timing in sounds are better
at reading, as well. Preliminary findings, which have yet to be published,
have also demonstrated that musicians are better at reading.
The Ukulele Resurgence Begins
Canadian filmmaker Tony Coleman, traveling the world documenting
the growing popularity of the ukulele, has found his way to Santa
Cruz, Calif., the Santa Cruz Sentinel reports. Coleman and his wife,
Margaret Meagher, followed the resurgence of the instrument and
created a film about it that they’re calling “The Mighty Uke.” It was
screened at the Rio Theatre in Santa Cruz on Feb. 25. They traveled
all across the U.S., Japan, Europe, Canada, Hawaii, Israel and other
spots where the ukulele’s renaissance is in full swing.
They went all over the world looking at ukulele social clubs. They
found one of the longest running such clubs was the Ukulele Club of
Santa Cruz. After visitors experienced it, they would want to recreate
that experience in their own area. While in Tokyo, Coleman and
Meagher visited a Japanese ukulele club where the new aficionados
of the ukulele were all playing from a songbook published by the
Ukulele Club of Santa Cruz. The UCSC is prominently featured in
“The Mighty Uke,” as is another hallmark of Santa Cruz ukulele
culture, Ukulele Dick, a performer and musical archivist.
resomaxface.com
Chauvet Opens Office in UK
Chauvet has opened a full-service office in the UK with its own
dedicated inventory, technicians and sales team. Serving the UK and
Ireland, the branch is stocked with the latest luminaires, including LED
fixtures. All products are designed for 240-volt power and are fitted
with UK mains plugs. Product categories include lighting for the DJ
and club market; production lighting for stage, theater and touring; and
architectural lighting. “We felt it was time to put a face to Chauvet in
the UK,” said CEO Albert Chauvet. “Our business has grown substantially
in Europe and we want to make sure all of our customers can get
their products as quickly as possible as well as having their service
needs met.” Staffers include Michael Brooksbank, sales manager, and
Darren Jackson, southern UK territory business manager.
GE Money And Fender
Create Credit Card
GE Money has come out with a credit card for the exclusive purchase
of products manufactured by Fender Musical Instruments Corp.
With operations in Stamford, Conn., and part of Norwalk-based General
Electric Capital Corp., GE Money announced the introduction of
the GE Money Music credit card through a multi-year agreement with
the Scottsdale, Ariz.-based producer of guitars, speakers and other
musical gear. According to Paul Jernigan, Fender’s vice president of
global channel marketing, “The addition of GE Money Music card will
help individuals invest in one of life’s most rewarding hobbies, learning
and making music.”
The credit card, which may be used at 3,500 Fender dealerships
across the country under the management of GE Money’s Sales
Finance unit, is a revolving program offering music aficionados a convenient,
flexible way to finance Fender instruments with reasonable
monthly payments and fair interest rates, according to GE Money, the
provider of billions of dollars of consumer financing through 145,000
businesses across the country.
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