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VOLUME 27 NO. 4 Inside F E AT U R E S ON THE COVER Unplugged! Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend? ON THE COVER It’s In The Cards You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain. c o l u m n s Page 10 16 The Music & Sound Independent Retailer We talk to Debra Perez and Will Baily about the recreational music making (RMM) movement. Should you offer RMM classes in your store? Page 20 30 Five Minutes With We traveled to the county of Kent, in the United Kingdom, for a talk with Jason How of Rotosound. Martyn How and David Phillips join in. Rotosound plans for a huge push in the United States this year. Page 18 36 MI Spy MI Spy took to Beantown shortly before the Red Sox hosted the Yankees on opening day. Was service a home run or a swing and a miss? 41 Dan the Man Dan Ferrisi looks back at a NAMM session and ahead to a possible return to playing an instrument. 43 Appraisal Scene Investigation A new column is born! Rebecca Apodaca, the matriarch of music instrument appraisals, begins a new monthly column. Appraising instruments is not only something you can do, but it can earn you a pretty penny on the side, as well. Page 43 45 Sales Guru Gene Fresco teaches you how to be prepared as a salesperson. b u z z 3 Latest Buzz 12 Dealer Buzz 13 People Buzz 18 Product Buzz Page 22 47 Veddatorial The “Great Recession” has changed many of us forever. Here’s what Dan Vedda did, and what you have to do, to remain successful. 54 Formidable Females For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags. April 2010
All these Artists found their Tone in Hughes & Kettner Amps Tommy Thayer KISS Skip Dorsey, Mike Scott Justin Timberlake Band Alex Lifeson Rush Michael Wilton Queensryche Josh Rand Stonesour Alan Holdsworth Chris Henderson 3 Doors Down Davey Johnston Elton John Band Jeff Waters Annihilator Peredur ap Gwynedd Pendulum www.hughes-and-kettner.com Have you ever dreamed of a 12" combo that delivers tone four times bigger than its size? An amp that cranks out incredible rock leads, but also shimmers with sparkling clean highs? Well, stop dreaming — the Edition Tube 25 th Anniversary Amp is here now. This two-channel, all-tube guitar amplifier is equipped with the best the world has to offer: If you’re asking why this high quality package comes with such a low price tag, well, it’s our 25 th birthday and we would like you to join the party! So be quick. Get hold of this Limited Edition now!
Page 1: April 15, 2010 Volume 27, No. 4 It
Page 6 and 7: editorial More NAMM Thoughts Brian
Page 8 and 9: LATEST Suspect Named A man has been
Page 10 and 11: LATEST Helping Haiti Sam Ash Execs
Page 12 and 13: dealer Marge Levin Passes Behind ev
Page 14 and 15: News ADVERTORIAL • APRIL 2010 vis
Page 16 and 17: Thirty-seventh edition The Future o
Page 18 and 19: PRODUCTS Drums & Percussion Guitars
Page 20 and 21: Some Suppliers Don't Offer You Enou
Page 22 and 23: PRODUCTS Drums & Percussion Guitars
Page 24 and 25: Now available Dealer Direct 800 675
Page 26 and 27: PRODUCTS Drums & Percussion DJ & Li
Page 28 and 29: LATEST Alfred’s Premier Support P
Page 30: FIVE MINUTES WITH... Jason How Chai
Page 33 and 34: So raw material prices have gone up
Page 35 and 36: which meant “round sound.” He t
Page 37 and 38: ing or visible wear on the neck wha
Page 39: Ibanez and, while nothing I saw ble
Page 42 and 43: prs guitars... by musicians with pa
Page 44 and 45: 44 April 2010
Page 46 and 47: FIND OUT WHY EVERYONE IS WATCHING M
Page 48 and 49: TheRetailer's Mall For advertising
Page 50 and 51: Ad Index Company Pg ACCESS BAGS & C
Page 52 and 53: Guitar Retail Sales Mix: Unit Share
Page 54 and 55:
FORMIDABLE FEMALES The Women Of By
Page 56:
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