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PRODUCTS Drums & Percussion DJ & Lighting Triple Threat Overview: American DJ’s LED-Powered Tripleflex Specifics: American DJ’s LED-powered Tripleflex is a centerpiece effect that suits clubs or discos. With three scanning heads, and 96 red, green, blue, and white 5mm LEDs, its bright, colorful beams twist, turn, glide, swirl, and swivel, sweeping across the dance floor. Each of its mirrored scanning heads has a beam angle of 20 degrees to deliver coverage. Equipped with a strobe effect and built-in programs, the company says it will entice the crowd with its smooth, quick moves, powered by 7.5-degree stepper motors. And with LEDs as its light source (24 red, 24 green, 24 blue, and 24 white), the Tripleflex produces saturated beams of color that look good without fog, making it a centerpiece for venues where smoke effects are not desired. MSRP: $279.95 Ship Date: Call company Contact: American DJ, 800.322.6337, www.americandj.com Bring the Mayhem Overview: Chauvet’s Mayhem Fixture Specifics: Chauvet’s newest fixture, the Mayhem, is an LED double barrel, DMX scanner that creates multicolored beams of light with six high-power 3W red, green and blue LEDs. This fixture offers individual control of each color in each barrel as well as individual control of strobing, motor direction and speed. Sync up the beams to scan across the room, crisscross them or fire them one at a time. With its wide coverage angle, the Mayhem is a suitable light to create some movement on the dance floor. MSRP: Call company Ship Date: Now Contact: Chauvet, 954.929.1115, www.chauvetlighting.com Drums & Percussion Miscellaneous The Black Crows Overview: Deering Banjo Company’s ‘The Crow’ Banjo Package Specifics: Deering Banjo Company released the new “The Crow” banjo package with everything a user needs to start playing banjo. Following the wave of banjo interest generated by Steve Martin’s “The Crow” CD, this Goodtime banjo has a crow embossed on the peghead with the words, “Goodtime, the Crow, Proudly Made in the USA.” Deering Banjos is including a package of accessories that includes a gig bag, a tuner, a strap, picks and the new “The Crow” book and CD. The features include hardwood, bow-tie inlays, a traditional Deering peghead profile, sealed geared tuners and a geared fifth string tuning peg. MSRP: $549 Ship Date: Now Contact: Deering Banjo Company, 800.845.7791, www.deeringbanjos.com Taking Flight Overview: Noteflight’s Crescendo Online Music Notation Service Specifics: Noteflight has launched Noteflight Crescendo, an online music notation service. The next generation of its Noteflight platform, which enables individuals to write music online, Crescendo provides musicians with features and improved sound quality while still offering an easy means to create and share scores. According to the company, Noteflight Crescendo is a product you can sell specifically to educators and schools. Noteflight Crescendo users gain access to a set of features, including collaboration, guitar tablature, and a higher quality orchestral sound library provided by virtual instrument manufacturer SONiVOX. The Crescendo instrumental palette offers more than 40 professionally recorded wavetable instruments from SONiVOX. MSRP: Call company Ship Date: First quarter Contact: Noteflight, 978.314.6271, www.noteflight.com 26 April 2010
latest Music Making Might Improve Reading Neuroscientists have discovered that musicians experience increased brain activity, which enables them to process information from their eyes and ears more efficiently than non-musicians are able to. They discovered that the region of the brain that interprets sound—the auditory cortex—responds more quickly in individuals with musical training and is better primed to discern subtle patterns from the vast quantities of information that flood into the brain from our senses. Professor Nina Kraus, a neuroscientist and amateur musician at Evanston, Ill.-based Northwestern University, has also noted that this area of the brain plays a vital role in reading. Speaking at the annual meeting of the American Association for the Advancement of Science in San Diego, she recommended that music become a more central part of school syllabuses to enable children to develop better reading and language skills. Kraus and her team have employed a method called electroencephalography, which measures brain electrical activity, to review how musicians’ and non-musicians’ brains respond to various stimulus. She discovered that individuals who are better at picking out harmonies and timing in sounds are better at reading, as well. Preliminary findings, which have yet to be published, have also demonstrated that musicians are better at reading. The Ukulele Resurgence Begins Canadian filmmaker Tony Coleman, traveling the world documenting the growing popularity of the ukulele, has found his way to Santa Cruz, Calif., the Santa Cruz Sentinel reports. Coleman and his wife, Margaret Meagher, followed the resurgence of the instrument and created a film about it that they’re calling “The Mighty Uke.” It was screened at the Rio Theatre in Santa Cruz on Feb. 25. They traveled all across the U.S., Japan, Europe, Canada, Hawaii, Israel and other spots where the ukulele’s renaissance is in full swing. They went all over the world looking at ukulele social clubs. They found one of the longest running such clubs was the Ukulele Club of Santa Cruz. After visitors experienced it, they would want to recreate that experience in their own area. While in Tokyo, Coleman and Meagher visited a Japanese ukulele club where the new aficionados of the ukulele were all playing from a songbook published by the Ukulele Club of Santa Cruz. The UCSC is prominently featured in “The Mighty Uke,” as is another hallmark of Santa Cruz ukulele culture, Ukulele Dick, a performer and musical archivist. resomaxface.com Chauvet Opens Office in UK Chauvet has opened a full-service office in the UK with its own dedicated inventory, technicians and sales team. Serving the UK and Ireland, the branch is stocked with the latest luminaires, including LED fixtures. All products are designed for 240-volt power and are fitted with UK mains plugs. Product categories include lighting for the DJ and club market; production lighting for stage, theater and touring; and architectural lighting. “We felt it was time to put a face to Chauvet in the UK,” said CEO Albert Chauvet. “Our business has grown substantially in Europe and we want to make sure all of our customers can get their products as quickly as possible as well as having their service needs met.” Staffers include Michael Brooksbank, sales manager, and Darren Jackson, southern UK territory business manager. GE Money And Fender Create Credit Card GE Money has come out with a credit card for the exclusive purchase of products manufactured by Fender Musical Instruments Corp. With operations in Stamford, Conn., and part of Norwalk-based General Electric Capital Corp., GE Money announced the introduction of the GE Money Music credit card through a multi-year agreement with the Scottsdale, Ariz.-based producer of guitars, speakers and other musical gear. According to Paul Jernigan, Fender’s vice president of global channel marketing, “The addition of GE Money Music card will help individuals invest in one of life’s most rewarding hobbies, learning and making music.” The credit card, which may be used at 3,500 Fender dealerships across the country under the management of GE Money’s Sales Finance unit, is a revolving program offering music aficionados a convenient, flexible way to finance Fender instruments with reasonable monthly payments and fair interest rates, according to GE Money, the provider of billions of dollars of consumer financing through 145,000 businesses across the country. You can’t help how you look. We can help how you sound. Revolutionary harmonic bridge & tailpiece system. Manufactured by the Evolution of Guitar Performance Music & Sound Retailer 27 Client: Graphtech File Name: 21010658 Trade Ad_Mark_MSR Publication: Music Sound Retailer Actual Size: 4.125” x 6.75” File Size: 100% Colours: 4C Revisions: 2
Page 1: April 15, 2010 Volume 27, No. 4 It
Page 4 and 5: VOLUME 27 NO. 4 Inside F E AT U R E
Page 6 and 7: editorial More NAMM Thoughts Brian
Page 8 and 9: LATEST Suspect Named A man has been
Page 10 and 11: LATEST Helping Haiti Sam Ash Execs
Page 12 and 13: dealer Marge Levin Passes Behind ev
Page 14 and 15: News ADVERTORIAL • APRIL 2010 vis
Page 16 and 17: Thirty-seventh edition The Future o
Page 18 and 19: PRODUCTS Drums & Percussion Guitars
Page 20 and 21: Some Suppliers Don't Offer You Enou
Page 22 and 23: PRODUCTS Drums & Percussion Guitars
Page 24 and 25: Now available Dealer Direct 800 675
Page 28 and 29: LATEST Alfred’s Premier Support P
Page 30: FIVE MINUTES WITH... Jason How Chai
Page 33 and 34: So raw material prices have gone up
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Page 37 and 38: ing or visible wear on the neck wha
Page 39: Ibanez and, while nothing I saw ble
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Page 46 and 47: FIND OUT WHY EVERYONE IS WATCHING M
Page 48 and 49: TheRetailer's Mall For advertising
Page 50 and 51: Ad Index Company Pg ACCESS BAGS & C
Page 52 and 53: Guitar Retail Sales Mix: Unit Share
Page 54 and 55: FORMIDABLE FEMALES The Women Of By
Page 56: 000 0001 DJ SPARKY B ® Charter Mem

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