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One-up "printable" edition - CCA Journal magazine

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heartland payment systems<br />

ment Systems Should Be Part Of Your Team<br />

tives throughout California to give<br />

<strong>CCA</strong> members individualized service.<br />

“What makes us different from most<br />

other companies,” Chad said with<br />

pride, “is that we have an extensive<br />

network of representatives who are<br />

available 24/7 to answer questions or<br />

solve problems.”<br />

In addition to the always-available<br />

account representatives, Heartland<br />

also offers gift cards, which is an excellent<br />

word-of-mouth marketing<br />

tool to help doctors obtain new patients<br />

and practice members.<br />

Gift cards work well because it’s a<br />

personal endorsement from the card<br />

giver to the recipient. Basically, your<br />

customers are encouraging their<br />

friends and neighbors to use your<br />

chiropractic service. The recipient,<br />

who otherwise may not be familiar<br />

with you as a doctor of chiropractic,<br />

now has the chance to become a<br />

new, loyal patient or practice member<br />

Gift cards are often successfully<br />

used to generate loyalty by rewarding<br />

patients and practice members<br />

“We recently quoted a business on<br />

its payroll and credit card services<br />

together and we were able to save<br />

them a whopping 47%.”<br />

and motivating them to return. You<br />

can also turn your gift cards into<br />

stored-value cards and offer incentives<br />

that entice patients to continue<br />

loading money onto them.<br />

Heartland works closely with each<br />

chiropractor to determine the incentives<br />

that resonate with your patient<br />

base. When patients invest in your<br />

business this way, they commit to<br />

spending more money.<br />

For more information on how a gift<br />

card program can pump <strong>up</strong> your profits,<br />

give Chad a call at 402-502-1514<br />

and he’ll send out your local account<br />

representative to meet with you and<br />

explain all the ins and outs of this terrific<br />

program.<br />

“The bottom line,” said Chad, “is<br />

value. Not just a reduction in what<br />

chiropractors pay out of their pocket,<br />

but a significant increase in the services<br />

given to them so that they can<br />

concentrate on their core business<br />

and not worry that they are paying<br />

too much to take their patient’s credit<br />

card payments, or that their payroll<br />

service is too complicated or too expensive.”<br />

To find out how Heartland Payment<br />

Systems can become a key partner<br />

in your chiropractic practice, and<br />

help you succeed by giving you excellent<br />

products at low prices co<strong>up</strong>led<br />

with extraordinary services, please<br />

call Chad Preuss at 402-502-1514 or<br />

email him: chad.preuss@e-hp.com<br />

Heartland can be found online at<br />

www.HeartlandPaymentSystems.com<br />

and the toll-free customer service<br />

number is 888-963-3600.<br />

Page 19

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