Out-of-Home Digital Media are - Cleverdis

The Importance of Broadsign’s
Hosted Software Solution
According to Mr. Reinoud, it is essential to use the most reliable
platform: “One thing is having flexibility and the fact they are fully
dedicated to development. Every three to five months there is a full
new release, with new features. That’s very important.
The other thing is the constant feedback that Broadsign gives us. We
need that feedback in order to give our reporting back to the
agencies and advertisers. When an advertiser asks for 16,000
impressions, we are able to get the feedback that shows that we did
indeed make those impressions. That’s one thing Broadsign does
very well.”
www.cleverdis.com
PART 1• Out of Home Digital Media Applications
2 Business Models:
POSTV currently uses two business models in the rollout of Digital
Signage. The first is called “Corporate TV”, wherein a client such
as Vodafone simply employs the company for their services, and
POSTV take care of all aspects of the network. The second
possibility is that of the “advertising” model where POSTV go as far
as investing 100% in the creation of the network, and then work on
a revenue-share basis.
POSTV consists of five divisions (IT, channel exploitation, channel
management, content production and marketing services) that work
closely together to optimally enhance the power of Captive
Audience Networks.POSTV network currently reach over 6 million
shoppers per 4-week periods, making POSTV the largest digital
advertising network in the Dutch retailing. POSTV connects with
shoppers by providing engaging entertainment content, relevant
shopper information and highly effective advertising. POSTV
network comprises of leading nationwide retailers, such as
MediaMarkt, Makro, T for Telecom and Vodafone. It counts
amongst its advertising clients tier-one companies such as Canon,
Gillette, Heineken, Nokia, Samsung and Unilever.
Out of Home Digital Media SMARTreport January-July 2008 / 17