Out-of-Home Digital Media are - Cleverdis

PART ONE
Out Of Home Digital Media Applications
Out of Home Digital Media is a world apart, perched on the frontier between
television, the internet, the CD-Rom, interactive terminals and the traditional
billboard or poster. A medium that links to all of those worlds although with its own
rules and regulations.
The ability to remotely control multimedia displays across any number and type of screen
instantaneously makes Out of Home Digital Media an ideal means for informing,
communicating as well as driving sales and taking the pain out of queueing. Out of Home
Digital Media can add dynamism to points of sale and waiting areas both indoor and outdoor.
Out of Home Digital Media is used by government bodies, corporations and small to mediumsized
businesses alike. Thanks to its ability to adapt to any kind of environment, Out of Home
Digital Media is increasingly found in every situation delivering messages and relevant
content for every imaginable kind of public grouping. And therein lies the key to Out of Home
Digital Media, the relevance of the information carried on the medium is what decides whether
it succeeds or fails.
Out of Home Digital Media is increasingly enabling applications that were never possible or
even thought of only a few short years ago. The composition of each message in terms of
words, images, colour codes and visual effects, as well as the creative scheduling of different
messages are at the heart of the success of any project. Digital Signage or Out of Home
Digital Media is the most powerful mode of communication to an audience of our era, adding
new forms of adaptability and reactivity to mass market messaging.