Out-of-Home Digital Media are - Cleverdis

© Photo: POPAIdigital UK & Ireland
SMARTreport
Jason Cremins
Head of POPAIdigital UK
Digital signage, screen media networks or
captive audience networks, whatever your
take on the title of our fast moving industry,
POPAIdigital has set up as a truly
independent voice of the digital community.
Now, for the first time, it is heralding
revolution and metamorphosising, from the
ground up, to provide a better, more
positive, more in touch instrument of the
industry, for the industry.
POPAIdigital is all about retail and so it is
vital to bring in retail organisations and
personnel to our ranks as, after all, they are
the very organisations and people that the
industry is for. And this will strengthen our
remit in providing access for members to
research, education, training and
networking, at the same time as offering
access beyond the membership to a
36 / Out of Home Digital Media SMARTreport January-July 2008
comprehensive supplier database for the
industry as a whole.
We remain aware that the world of digital
communications is complicated, fragmented
and often hard to understand: it is now our
mission to ease the
complication and
bring together all
parties to further the
industry as a
resounding success
for the benefit of all.
POPAIdigital UK
POPAIdigital
All about digital media in retail
It was my pleasure, as newly appointed
Chairman of POPAIdigital, to unveil our
brand new Digital Media in Retail Forum,
inaugurated specifically to provide a focus
group targeted at exploring every aspect of
what makes digital media in retail work.
“We remain aware that
the world of digital
communications is
complicated, fragmented and
often hard to understand”
We set out to include stakeholders from
every discipline involved in the deployment
of digital media in retail including, I am
extremely pleased to point out, several
retailers.
Going forward with
our rapidly
advancing industry,
this Forum will set the
agenda for
POPAIdigital moving
ahead. That means
homing in on obvious
and perhaps basic aspects such as just
what is digital media and how can it be
used, to exemplifying the technology in
retail and also providing more in-depth
business models and nailing to the mast
how we should establish objectives and
measure success.
This Forum will also be represented at all
future POPAI events, reporting back on
progress and findings, keeping members
informed of developments in digital media
in retail and lending an ear to suggestions
for future research and important industry
topics arising that need addressing. The
ultimate objective of the Forum is to create
an invaluable on-line resource for anyone
considering, embarking on or even
improving on digital media in retail.
The inaugural meeting of the Forum took
place on December 5. I believe it is the
inauguration of a highly effective resource
that our industry needs and can certainly
use.
www.cleverdis.com