Out-of-Home Digital Media are - Cleverdis

Minicom distributes content to
the big screen
Arena is a Swiss cinema chain. In March
2007, it opened its latest cinema complex in
Zurich. The complex was designed to be sleek
and modern, including 90 digital screens
throughout the cinema complex, for example in
the lobby, in the concession stands and in the
bathrooms. The screens showcase coming
attractions as well as other promotional content.
Ad Notam, a Swiss company, who specializes
in delivering moving images with sound on
mirrors and glass surfaces were called in to
install the system. They originally turned to VGA
cable but it was unable to deliver quality images
over long distances. Subsequently, they
recommended the use of Minicom’s Video
Display System (VDS) and VGA Data Transmitter
(VDT). The VDS is the quickest and most efficient
way to transmit rich multimedia content in realtime
from the player to multiple displays. The
www.cleverdis.com
VDT is for screens which need to be connected
directly to the source and is the most reliable
way to ensure real time delivery of rich,
dynamic content without burdening the network.
Moviegoers get a genuine thrill from seeing
screens in unusual locations such as the lobby
floor and in the bathrooms. The system is easy
to update and features adapted multimedia
content, while requiring minimal supervision
and maintenance.
www.minicom.com
PART 1• Out of Home Digital Media Applications
Out of Home Digital Media SMARTreport January-July 2008 / 21
© Photos: Minicom