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Choice, The Magazine of Professional Coaching

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Reproduced with the permission <strong>of</strong> choice <strong>Magazine</strong>, www.choice-online.com<br />

industry<br />

news WHAT’S<br />

By Ed Modell, PCC<br />

2010 ICF President-Elect<br />

Credentialing<br />

ICF continues work on pr<strong>of</strong>essional standards<br />

If you’re like many coaches,<br />

you’ve been following the conversation<br />

around the International<br />

Coach Federation (ICF) Credentialing<br />

program that started late last year.<br />

Proposed changes to the system<br />

gathered a wide variety <strong>of</strong> comments<br />

from coaches around the world –<br />

ranging from joyful support to much<br />

less enthusiastic feedback. <strong>The</strong>re<br />

certainly wasn’t a lack <strong>of</strong> passion<br />

when it came to discussing proposed<br />

changes to a system that has been<br />

around for quite some time.<br />

<strong>The</strong> credentialing program has<br />

seen tremendous growth over the<br />

last few years. Over 6,000 coaches<br />

from around the world currently hold<br />

one <strong>of</strong> three ICF credentials, and<br />

incoming credential applications<br />

have increased by 12 percent from<br />

2007 to 2009. Certainly the ICF<br />

owes it to credential holders, coaches<br />

working towards a credential and<br />

the public-at-large to make sure the<br />

program continues to be highly credible<br />

and respected as the global standard<br />

for pr<strong>of</strong>essional coaching.<br />

Over 10 years ago, a group <strong>of</strong><br />

visionary coaches and educators<br />

came together to create the ICF Credentialing<br />

program. Since its inception,<br />

the program has provided<br />

coaches with a means <strong>of</strong> achieving<br />

pr<strong>of</strong>essional status and ensuring<br />

their ongoing education and commitment<br />

to staying current with knowledge<br />

and practice.<br />

Since 2007, the ICF has been<br />

involved in discussions and research<br />

around enhancing its individual credentialing<br />

program – building on the foun-<br />

GOING ON IN THE COACHING WORLD<br />

“Over 6,000 coaches<br />

from around the<br />

world currently<br />

hold one <strong>of</strong> three<br />

ICF credentials, and<br />

incoming credential<br />

applications have<br />

increased by 12<br />

percent.”<br />

dation that the system’s originators<br />

created – to ensure that ICF Credentials<br />

maintain their global consistency<br />

and fairness, and are administered in<br />

a timely fashion worldwide.<br />

Late last year, the ICF Board <strong>of</strong><br />

Directors presented to ICF members<br />

and credential holders, as well as<br />

other stakeholders, a proposed<br />

schema for the next stage <strong>of</strong> the ICF<br />

Credentialing program. This schema<br />

was developed with the assistance <strong>of</strong><br />

a committed group <strong>of</strong> ICF member volunteers,<br />

stakeholders, testing experts<br />

with nearly 50 years’ experience as<br />

providers <strong>of</strong> valid and legally-defensible<br />

certification examinations and ICF<br />

staff members. Additionally, the<br />

responses <strong>of</strong> over 2,000 coaches to a<br />

2008 survey supported this work.<br />

Following the sharing <strong>of</strong> proposed<br />

program changes, an open comment<br />

period commenced during which time<br />

stakeholders were encouraged to<br />

share their feedback and ask questions<br />

about the proposed schema.<br />

Based on the input received, the ICF<br />

Board elected to suspend the<br />

schema as presented and continue<br />

with the current system – allowing for<br />

more research and discussion to be<br />

conducted around potential changes<br />

to the program.<br />

During the Board’s January 2010<br />

meeting, the Board reaffirmed its<br />

commitment to shaping the future <strong>of</strong><br />

coaching credentialing by enhancing<br />

the current ICF system and took time<br />

to clarify the strategic purpose <strong>of</strong> the<br />

ICF Credentialing program.<br />

<strong>The</strong> Board agreed that the threefold<br />

purpose <strong>of</strong> the program was to:<br />

1) Protect and serve consumers <strong>of</strong><br />

coaching services,<br />

2) Measure and certify competence<br />

<strong>of</strong> individuals, and<br />

3) Inspire pursuit <strong>of</strong> continuous<br />

development.<br />

…continued on page 48<br />

VOLUME 8 NUMBER 2<br />

47<br />

Reproduced with the permission <strong>of</strong> choice <strong>Magazine</strong>, www.choice-online.com

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