Rural Sanitation Marketing Mix

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Product for those ready to go beyond DIY Initial Focus: The Sungura Slab (originally developed by LCS in Mozambique) •Existing technology •Smooth and Washable •Safe for Children •Long lasting •Made from widely available •Cement is a sign of modernity •Consumer favorite •Upgradable
Price-what are they paying for? + $0.5 for installation $0.5 for a making a Sanplat + $3-5 materials depending on sourcing logistical cost = Retails for about USD 4.00 – 7.00 Margins are 10-20% Sometimes includes the cost of village committees carrying out promotion Production equipments and marketing cost are initially subsidized $4-7
Page 1 and 2: Rural Sanitation Marketing Mix Expe
Page 3 and 4: Program Snapshot Working with natio
Page 5 and 6: Outline • Background • Program
Page 7 and 8: Consumer Research - How does the au
Page 11: Performance Monitoring
Page 15 and 16: Place Hardware Suppliers • 95 Har
Page 19 and 20: Results April - June, 2011 HOUSEHOL
Page 23 and 24: Challenges and Recommendations •

Rural Sanitation Marketing Mix

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