Avenue

THE NEW FRAGRANCE FOR HER
FEBRUARY 2012
BEAUTY
FASHION ®
www.beautyfashion.com
www.robertocavalli.com

Available at select retail partners, physicians & spas.
clarisonic.com

www.robertocavalli.com

THE NEW FRAGRANCE FOR HER

FEBRUARY 2012 • VOLUME 96 • NUMBER 2
BEAUTY
FASHION ®
On the cover:
Some women just wait to be noticed. She does not go unnoticed.
Some women wait for the world to move them. She moves the world and
makes heads turn.
Some women wait to be tamed. She is uncontrollable.
She has a feline grace and the energy of a rebellious creature.
Her apparitions become events. Her life is a scene on which she plays with
glamour and charisma. Sexy, sophisticated, she turns her excesses into elegance.
She is an enchanting woman who inspires the creator and enables him
to imagine the silhouette and the motifs of a fragrance that dresses a woman like
a fabric.
She is the Roberto Cavalli Woman.
AT-COUNTER
31 CounterCulture
35 CounterClothes
THEBEAUTYBIZ
10 The Beauty Flash
16 Industry Ear
27 AHAVA Reborn
29 Face Forward
KAPLAN MD Skincare Delivers Results
At Bergdorf Goodman
30 Suppliers Strategize For New Business Challenges
32 PCPC Assembles In Naples
33 Hot Topic: Natural Ingredients In Beauty Products
-Scott Heid, Ph.D, and Jenny Rushmore, P&G Beauty
& Grooming
34 CEW Discusses How To Connect
To The Hispanic Consumer
36 Nugent Helms Derm-Driven Elayda
37 NPD Reviews 2011 Beauty Sales
38 Marc Rosen Authors Book On Glamour
53 Suppliers Directory
32
© 2012 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the
copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
THE NEW FRAGRANCE FOR HER
FASHION ®
27
www.beautyfashion.com
BEAUTY
FEBRUARY 2012
www.robertocavalli.com
29

BEAUTY
FASHION ®
FEBRUARY 2012 • VOLUME 96 • NUMBER 2
FOREIGNCORRESPONDENTS
39 Beauty Australia
-Andrea Ferrari
REGIONALCORRESPONDENTS
40 Spotlight On Dallas Beauty
-Normita Joven
THEPARTYSCENE
20 On The Avenue
THELATESTLAUNCHES
23 Top Shelf
EVERYMONTH
8 Editorial
10 ComingUp
12 Calendar
35
34
20

Experience the excitement of our creative process;
from discovery through development, to the emotional
pleasure and celebration of the final product.
Join us and enjoy the journey.
www.givaudan.com

EDiTORiAL
In addition to my daughter Abby turning 21 years old this month, February holds another
long withstanding event: the annual Personal Care Products Council meeting. This year’s
edition is being held in Naples just after President’s Day weekend. Word is that participation
is robust and hotel rooms are scarce—but not as bad as Indianapolis. Of course, by
the time this is read we will know the outcome…lest there be any doubt, I will have this
printed in blue.
We start this year on a good note from the domestic market but there are overriding concerns
about the global market, and in particular, the European community. I am sure this
will be the subject of much of the unofficial conversation in Naples this year.
Please note that beyond the standard fare of PCPC-related articles in this issue, as well as
the annual suppliers’ review, we have added a special section on skincare. This ever-burgeoning
category continues unabated with new launches, new technologies and new
players. Of course, as soon as this is written, there will be even more new additions that
we will have missed…alas the nature of the beast.
I have my fingers crossed for a strong Valentine’s Day showing. I trust that as an industry
we can continue to grow and evolve in this dramatically changing economic and retail
environment.
George Ledes
President and CEO
FEBRUARY 2012 / 8 / BEAUTY FASHION

La Prairie has opened a new, state-of-the-art installation on the beauty floor
of Saks Fifth Avenue’s flagship store in Manhattan. This clean, chic and bright
installation’s three stations are located in the middle of Saks’ beauty floor.
“The installation has a very residential feel,” shared Kate Oldham, Vice
President/DMM. “It offers a variety of ways to shop [within the space] and
has areas for private consultations.” Ms. Oldham dubs the installation’s location
at the crossroads of the beauty floor as “Hollywood and Vine.”
“A striking feature of the installation is its three, very visible seating areas,”
explained La Prairie’s François Le Gloan, Vice President, Americas. “It’s a
comfortable space where you can come in, sit and spend time. The open,
Saks Fifth Avenue’s Karyn Benvenuto and Kate inviting installation has a very feminine exterior and features displays of new
Oldham (r.) with La Prairie’s François Le Gloan
products in key traffic spots.”
The new installation “truly reflects the beauty of La Prairie,” affirmed Denise Yarcheski, Vice President Marketing,
La Prairie. “Some sections provide ‘high touch,’ and there are areas where customers can play with products. Our key
collections are set up like jewels.”
“Our outstanding team gives personalized advice and builds relationships with customers,” Mr. Le Gloan declared.
This new La Prairie installation did a “booming business in November and December with a very strong January as
well, which is assisted by the strong clienteling system at Saks. The store has information on consumers and their purchase
patterns, preferred products, sampling and when to contact them.”
Dior’s Anselm Reyle Collection
In early January, Saks Fifth Avenue debuted Anselm Reyle for Dior, a limited-edition collection of beauty products and
accessories created in collaboration with German contemporary Artist Anselm Reyle. The launch was celebrated at
Saks Fifth Avenue’s New York City flagship store with a series of special events including Dior’s Celebrity Makeup Artist
Ricky Wilson’s appearances on January 7 and 8.
Mr. Wilson discussed tips, trends and offered makeovers for clients. “It is most important
at events like this to educate the client on Dior Beauty—its history and its relation-
ship to fashion.”
MARCH
Cosmetic Executive
Women’s Newsmaker
Forum with
ULTA’s Chuck Rubin
Runway beauty
looks from New
York’s Fashion
Week
Beyond Beauty
Dinner 2012
La Prairie’s
Installation At Saks
Mr. Le Gloan (4 th l.) with La Prairie’s Mia Rahhaoui, Rachel Lavipour,
Carol Dociotto, Aziza Agrebi, Rimma Zabeginsky, Marisol Schaefer and
Farzad Javaheri
He teaches the customer how to apply makeup at
home. “Any time a client sees something very edgy,
we reassure her that it doesn’t have to be [applied]
in an extreme look.”
Mr. Wilson was “so happy to partner with Saks on
this special event. I can’t wait to do it again next
year.” Along with beauty makeovers at Dior’s installation
at Saks, outposts on the beauty floor provided
additional support for the event. A DJ sponsored by
Dior Beauty filled Saks’ beauty floor with music.
FEBRUARY 2012 / 10 / BEAUTY FASHION
Dior’s Joseph
Johnson and
Ann Moeller
join Ms. Bethel
and Mr. Wilson
at a Dior Beauty
outpost.
Dior’s Joshua Grant applies
makeup to a client as Ricky
Wilson supervises.
Dior’s Leslie
Bethel with
Mr. Wilson
Mr. Wilson
with DJ Stef
Nava of
Scratch
Events
BF

SENIOR RETAIL EDITOR ADELAIDE P. FARAH
afarah@beautyfashion.com
ADVERTISING DIRECTOR DEBRA DAVIS
ddavis@beautyfashion.com
DIRECTORY EDITOR HOWARD BIEGEL
hbiegel@beautyfashion.com
SUBJECT
(A) Awards
(B) Benefit
(E) Retail Event
(I) Product Intro
FEBRUARY 8
Cosmetic Executive Women
Young Executive Committee’s Cocktails &
Connections: Speed Networking
FIT • NYC 6:00 PM (TA)
(646) 929-8026
www.cew.org
FEBRUARY 9
James E. Marshall OCD Foundation
Beyond Beauty Dinner Honoring
Maesa Group’s Jill Belasco,
Kaplow’s Liz Kaplow and Scent Marketing
Institute’s Caroline Pieper-Vogt
Union League Club • NYC 6:00 PM (B) (TA)
(608) 845-3664
FEBRUARY 15
CIBS
Monthly Luncheon
The Manhattan Club • NYC 12:00 PM
www.cibsonline.com
FEBRUARY 16
Cosmetic Executive Women
Newsmaker Forum with Ulta’s Chuck Rubin
Harmonie Club • NYC 5:30 PM (R) (S) (TA)
(646) 929-8026
www.cew.org
ICMAD
Technical/Regulatory Forum
Balboa Bay Club • Newport Beach CA (M)
(847) 991-4499
www.icmad.org
FEBRUARY 20 - 23
Beauty & Wellness Exchange
Montage • Laguna Beach CA (T)
(203) 202-2576
www.exchangeevents.com/beauty
BEAUTY FASHION EVENTS CALENDAR
(M) Meeting
(P) Press Trip
(R) Reception
(S) Seminar
(T) Trade Show
ADMISSION DETAIL
(IO) Invitation Only
(TA) Tickets Available
* Phone numbers provided are for
further information.
BEAUTY
FASHION ®
PRESIDENT AND CEO GEORGE LEDES
gledes@beautyfashion.com
FEBRUARY 22 - 24
Personal Care Products Council
Annual Meeting
Ritz-Carlton • Naples FL (M)
(202) 331-1770
www.personalcarecouncil.org
MARCH 4 - 5
Professional Beauty London
ExCel Centre • London (T)
info@mrapr.com
www.professionalbeauty.co.uk
MARCH 7
Cosmetic Executive Women
Beauty Awards Product Demonstration
Metropolitan Pavilion • NYC 6:00 PM (R) (IO)
(646) 929-8026
www.cew.org
MARCH 9
ICMAD
Cosmoprof Bologna Reception
Bologna • Italy (R)
www.cosmoprof.com
MARCH 9 - 11
Beauty International
Dusseldorf Germany (T)
(312) 781-5185
www.mdna.com
MARCH 9 - 12
Cosmoprof Bologna
Bologna Italy (T)
www.cosmoprof.com
MARCH 13
March of Dimes
Beauty Ball Honoring HSN’s Mindy
Grossman and Fairchild’s Gina Sanders
Cipriani 42nd Street • NYC 6:00 PM (B) (TA)
(212) 353-1143
jcarlo@marchofdimes.com
MARCH 14
CIBS
Monthly Luncheon
The Manhattan Club • NYC 12:00 PM
www.cibsonline.com
FEBRUARY 2012 / 12 / BEAUTY FASHION
SENIOR PRODUCTS EDITOR LINDSEY E. ADAMS
ladams@beautyfashion.com
ART DIRECTOR JENNIFER DRUCKER
jdrucker@beautyfashion.com
PHOTOGRAPHER ERIC MICHELSON
PUBLISHER AND EDITOR EMERITUS JOHN G. LEDES
EXECUTIVE OFFICE
16 E. 40th Street Suite 700 New York, NY 10016
Telephone: 212-840-8800 Fax: 212-840-7246
www.beautyfashion.com
www.cosmeticworld.com
MARCH 17 - 18
The Makeup Show LA
California Market Center • Los Angeles CA
(T) (TA)
www.themakeupshow.com
MARCH 22
CIBS
Spring Cocktail Party
6:00 PM (R)
www.cibsonline.com
MARCH 28 - 29
Luxe Pack Shanghai
Shanghai Intl Convention Center
Shanghai China (T)
www.luxepack.com
APRIL 11
CIBS
Monthly Luncheon
The Manhattan Club • NYC 12:00 PM
www.cibsonline.com
APRIL 17
Luxe Pack-Pratt
Art of Packaging Award Dinner
University Club • NYC 6:30 PM (A) (B) (TA)
(212) 925-2507
elaine@kxassociates.com
APRIL 26
ICMAD
FDA Cosmetic Regulations Workshop
NYC 9:00 AM (TA)
(847) 991-4499
www.icmad.org
APRIL 27
Fragrance Foundation
FiFi Finalists Breakfast
Mandarin Oriental • NYC 8:30 AM
Members Only (A)
(212) 725-2755
www.fragrance.org
MAY 4
CIBS
Ladies Day Spring Luncheon
New York Hilton • NYC 11:30 AM (R) (IO)
www.cibsonline.com

CONTRIBUTING editors&columnists
CONTRIBUTING EDITORS
Italy
Simona Barello
simona.barello@gmail.com
Fax: +39-06-59887673
Marc Rosen
marc@mra-nyc.com
Seattle, WA
Mary Elizabeth Cronin
tel.: (206) 284-8998
mecronin@mecronin.com
Raleigh, NC
Bridgette A. Lacy
tel.: (919) 872-4234
bridgettelacy@att.net
Boston, MA
Brittany Jasnoff
tel.: (617) 262-9700
bjasnoff@hotmail.com
Colorado
Hilary Martin
tel.: (303) 499-6244
fax: (303) 499-6245
winedunce@gmail.com
France
Sarah Colton
sarahcolton@sarahcolton.com
Fax: 011-331-45885386
UK
Lorraine Wilson-Morris
lorraine@esprit-magazine.co.uk
Australia
Andrea Ferrari
andrea@esprit-magazine.com.au
Brazil
Fernanda Bonifacio
mfmbonifacio@hotmail.com
REGIONAL COLUMNISTS
Chicago, IL
Lisa D. Lenoir
tel.: (773) 643-0238
lenol66@aol.com
Dallas/Fort Worth, TX
Normita Joven
tel.: (214) 504-6157
normita.beautyfashion@gmail.com
Washington, DC
Bernadette Lacy
tel.: (571) 451-4187
bernie368@gmail.com
Richmond, VA
Emily Kirkpatrick
eskirkpatrick@gmail.com
Houston, TX
Mary Sit
tel./fax: (713) 973-6798
maryesit@gmail.com
Los Angeles to La Jolla, CA
Lynn D. Ludlam
tel.: (760) 295-6999
lynndludlam@aol.com
Germany
Heide Kuhn-Winkler
info@hkw-pressoffi ce.de
Fax: 011-49-621-400-6065
Spain
Julia Rossi
juliarossi@hotmail.es
Atlanta, GA
Toni M. Lublin
tel.: (404) 874-6998
toni_lublin@yahoo.com
San Francisco, CA
Raphaella Barkley
tel.: (775) 849-7724
raphaellabrescia@msn.com
South Florida
Kay Renz
kayrenzpr@aol.com

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THEBEAUTYBIZ
INDUSTRY EAR
Kristen Stewart has been named
the face of the newest fragrance
by Balenciaga, created in partnership
with Coty Prestige. The
fragrance, which is set to launch
in the fall, will be the latest fragrance
from the brand since
2010.
International Flavors & Fragrances Inc. announced a
strategic initiative designed to strengthen the Company’s
global go-to-market capabilities and improve profitability.
The initiative includes a realignment of responsibilities
in the Fragrance Business Unit under its Group President,
Nicolas Mirzayantz, and a reduction in workforce in fragrances
as well as various parts of the organization.
L’Oréal has completed the acquisition of Pacific Bioscience
Laboratories Inc., the leading innovator in sonic
skincare devices and creator of the Clarisonic Skin
Cleansing System and Clarisonic Opal Sonic Infusion
Systems. Pacific Bioscience Laboratories will remain in its
corporate headquarters and manufacturing facility in
Redmond, WA, and its management team will stay with
the company in their respective roles.
Lynne Florio has assumed the newly created position of
Global Brand President of La Prairie. Ms. Florio has been
with the company since 1989, acting as worldwide President
since 1992. François Le Gloan assumed the position
of Vice President, Americas, responsible for North and
South America, Australia and New Zealand markets. Yves
Le Breton has been functioning as Vice President, Corporate
& Sales Strategy, a newly created function to drive
the development of sales and distribution worldwide,
including the travel retail business. Ms. Florio, Mr. Le
Breton and Mr. Le Gloan are all members of the Board of
Directors and report directly to Patrick Rasquinet, President
and CEO of the La Prairie Group.
FEBRUARY 2012 / 16 / BEAUTY FASHION
Kao Corporation has
named John Nosek as President
of Kao USA Inc. Mr.
Nosek will oversee the
C o n s u m e r P r o d u c t s
Business, Professional
Salon Business, and Molton
Brown USA Inc. The Kao
USA Inc. brand portfolio
includes Ban ® , Jergens ® ,
Curél ® , Bioré ® , John Frieda
® , Goldwell, KMS California
and Molton Brown.
e.l.f. Cosmetics has appointed Shawn Haynes in the
newly created position of Vice President of Retail
Sales. Most recently, Mr. Haynes was Senior Vice President
of Sales for Markwins International where he
managed the seasonal cosmetics collections business
for the Americas.
ULTA Beauty announced that Catherine Halligan, Senior
Vice President of Powerreviews Inc., the world’s largest
social commerce platform, has been appointed to its
Board of Directors. Ms. Halligan fills a directorship
vacated by Hervé Defforey, who resigned from ULTA
Beauty’s Board.
Pratt Institute - Luxe Pack Art of Packaging Award Gala,
benefiting the Marc Rosen Scholarship and Education
Fund for Packaging by Design at Pratt Institute, will honor
Shiseido for its outstanding commitment to package
design, on April 17 at New York City’s University Club.
Heidi Manheimer, CEO, SHISEIDO Cosmetics America,
and Katsuhiko Shibuya, Creative Director, Shiseido Co.,
Ltd from the headquarters in Tokyo, will accept the
award.
The Fragrance Foundation has announced the appointment
of eleven new members to its Associate Board. The
new members include Erin Cohen, Adrienne Davis, Jenifer
Geller, Tara Kearns, Anita Maiella, Julia Manna, Jennifer
Powderly, Renato Roque, Laurie Verbinski, Kate
Voyten and Talar Zokian.
The Fragrance Foundation announced that Actress Jane
Lynch will host the 40 th anniversary FiFi ® Awards at Alice
Tully Hall, Lincoln Center in New York City on May 21.
The 5 th edition of LUXE PACK Shanghai will be held from
March 28-29. Ninety international exhibitors are expected
to attend, a 10% increase compared to last year.
M·A·C Cosmetics has opened its latest studio in Travel
Retailing at Singapore Changi Airport, Budget Terminal.
The M·A·C Pop-Up Shop is staffed by M·A·C Makeup Artists
and will be in place for 6-9 months.
THEBEAUTYBIZ

LVMH Moët Hennessy Louis
Vu i t t o n h a s a p p o i n t e d
Alexandra Kole as Chief Executive
Officer of OLEHENRIK-
SEN of Denmark, Inc. Ms. Kole
will be responsible for expanding
Ole Henriksen’s market
presence globally, driving
product innovation and continuing
to enhance the brand’s
sales and financial performance.
LVMH purchased Ole
Henriksen in January 2011.
Too Faced Cosmetics has announced a new investment
partner, Weston Presidio. Too Faced, one of the largest
remaining independent brands, is available in over 1,200
stores in the United States and 500 internationally.
International Flavors & Fragrances Inc. has launched its
new Scientific Advisory Board (SAB), comprised of five
scientific talents in key research and development areas.
Members of the SAB are: Steven V. Ley FRS, Department
Head, Professor of Chemistry, Cambridge University;
Cheryl Perkins, M.S., President and Founder of Innovationedge,
LLC; Thomas D. Sharkey, Ph.D.; Leslie Vosshall,
Ph.D. and Brian Willis, Ph.D., Former Senior VP of
R&D and Board Member Quest Flavors and Fragrances
(UK and Netherlands).
The L’Oréal Group has chosen to set up its Latin American
Research and Innovation Center in Rio de Janeiro,
Brazil. The project represents an investment of around
€30 million that will create 150 direct jobs by 2015. The
Group has had operations in Brazil for 50 years.
MIN’S Monthly Boxscores Source: Media Industry Newsletter 2012.
% of Diff. YTD 2012 YTD 2011 % of Diff.
FEBRUARY 2012 / 18 / BEAUTY FASHION
The 2012 HBA Expo will feature the new SPLASH! Pavilion,
a dedicated area on the show floor for companies
with a distribution age of 2 years or less to display their
product and/or brand. Instead of a booth, each company
will have a kiosk area to display their product lines as
well as host meetings on site.
On April 14, during the Global Art of Perfumery in Düsseldorf,
Germany, the “Prix de Parfum Artistique” for outstanding
artistic fragrance will be awarded for the first
time.
Women in Flavor & Fragrance Commerce has awarded
its 2012 WFFC scholarships to students Lauren Ritzmann
and Diane Schmitt.
Just the Numbers
Inter Parfums, Inc. reported net sales for the fourth
quarter of 2011 were approximately $189.1 million,
a 68% increase from $112.5 million in the fourth
quarter of 2010.
Town & Country Publisher Valerie Salembier helped raise over $2 million to establish a scholarship fund for the four
daughters of the murdered police officer Peter Figoski in her capacity as the unpaid Chairman of the New York City
Police Foundation. Steve Cohn, Editor in Chief, Media Industry Newsletter
Title JANUARY
2012
JANUARY
2011
Allure 40.80 38.95 4.75 40.80 38.95 4.75
Cosmopolitan 51.06 54.07 -5.57 51.06 54.07 -5.57
Elle 67.07 77.31 -13.25 67.07 77.31 -13.25
Glamour 30.13 36.95 -18.46 30.13 36.95 -18.46
Harper’s Bazaar No Issue 41.39 ---------- ---------- 41.39 ------
InStyle 64.20 73.54 -12.70 64.20 73.54 -12.70
Lucky 24.67 28.88 -14.58 24.67 28.88 -14.58
Marie Claire 36.32 41.69 -12.88 36.32 41.69 -12.88
Vogue 59.69 59.32 0.62 59.69 59.32 0.62
W 28.60 28.44 0.56 28.60 28.44 0.56
BF

futur • fracas • bandit • cravache • baghari • visa • calypso • douglas hannant

THEPARTYSCENE
Duane Reade Opens On Broadway
Duane Reade’s Jeff Koziel, Marcia Gaynor, Anil Ramkissoon and
Scott McCulloch in the Duane Reade LOOK Boutique
The Broadway and 52 nd Street location of Duane Reade
in New York City underwent a complete renovation and
extensive expansion, which was celebrated at its grand
opening on December 16. The store had adopted many
of the state-of-the-art features from its 40 Wall Street
on the
avenue
Ms. Gaynor and
Mr. Ramkissoon
at the Ramy
Brow Bar
Duane Reade’s Tajpal Ramsaroop, Gail Trippodi and John Livingston
FEBRUARY 2012 / 20 / BEAUTY FASHION
Duane Reade including the LOOK Boutique as well as a
unique fresh food, beverage and snack department.
According to Duane Reade’s Marcia Gaynor, GMM
Beauty, the LOOK Boutique is fully staffed with Beauty
Advisors. “We are always expanding the mix of products
in the LOOK Boutique to provide change and newness.”
Trish McEvoy At L&T
Trish McEvoy (2 nd l.) with Lord & Taylor’s Barbara-Zinn Moore,
Liz Rodbell and David Clements
Brendan Hoffman (2
On January 17, Trish McEvoy and her team opened a
state-of-the-art space on Lord & Taylor’s beauty floor at
the New York City flagship store. The installations are in
select Lord & Taylor locations nationwide.
Always considering Lord & Taylor as a possible location
for her installation, Ms. McEvoy loves the atmosphere
on the beauty floor. “It’s cozy and comfortable, like a
small town. And, I fell in love with Barbara Zinn-Moore’s
leadership and her attention to detail.”
Ms. Zinn-Moore, Lord & Taylor’s Senior Vice President/
GMM for Cosmetics and Fragrance, said “Trish McEvoy
nd l.) and Trish McEvoy’s Geri Emmett (r.) join
Ms. Zinn-Moore, Ms. McEvoy and Ms. Rodbell.
THEPARTYSCENE

was always a brand we wanted. It fits what we do. We
are thrilled with the partnership and look forward to a
growth opportunity with Trish McEvoy.”
Ms. Zinn-Moore and Ms. McEvoy (2 nd r.) with Lord & Taylor’s
Ashley Esposito, Tiffany Gore, Javier Valderrama, Colleen McCorry
and Sannet Sookiasian
It was launch week
beginning January 23 for
Palm Beach Beauté’s
Judith Leiber Amethyst.
The newest jewel in the
Judith Leiber collection,
it is now available
exclusively at Bergdorf
Goodman.
Judith Leiber Amethyst on
display in Bergdorf Goodman’s
fragrance department
Amethyst Arrives At BG
on the
avenue
Bergdorf Goodman’s
Maddi Marlowe
and Palm Beach
Beauté’s Abdou Dia
highlight Judith
Leiber Amethyst.
FEBRUARY 2012 / 21 / BEAUTY FASHION
2011 FIT Scholarship Winner
FIT’s Alicia Tagliasacchi (3
The recipient of the CIBS (Cosmetic Industry Buyers and
Suppliers) annual scholarship to an FIT student in the
package design program is Alicia Tagliasacchi, a junior
majoring in package design. The scholarship was
presented at CIBS’ December luncheon meeting.
rd l.) with CIBS’ Nick LoPrinzi, Ted Boccuzzi,
Mario Magali, Marianne Klimchuk and Sandra Krasovec
Clinique’s Winning Team
Lord & Taylor’s Canez Louis, Nikki Fodairo, Stephanie Sadowski,
David Clements, Barbara Zinn-Moore and Sally Shaw
Clinique’s Carolyn McCool (2 nd l) and Kristin Mercado (3 rd r.) with
Lord & Taylor’s Samantha Rozelle, Elayne Aguasviva, Ms. Louis and
Ms. Fodairo

Ms. Fodairo with Lord & Taylor’s Rosanna Zekic and Clinique’s
Carlene Williams
At 4:45 PM on January 14, the Clinique counter at Lord
& Taylor’s flagship store in New York City broke the
record for the largest sales in the brand’s history. The
team at-counter was given a special surprise salute by
Lord & Taylor and Clinique executives on January 19. “I
am so proud of this Clinique counter’s record-breaking
performance for 2011,” declared Barbara Zinn-Moore,
Lord &Taylor’s Senior Vice President/GMM for Cosmetics
and Fragrance.
Clarisonic Demos At Sephora
Clarisonic’s Wendy Anderson and Michael Medina greet customers.
New York City’s Sephora Times Square featured demonstrations
of the Clarisonic Mia Sonic Skin Cleansing System
on January 20. Customers got one-on-one consultations
with Clarisonic’s skincare experts and received deluxe
samples of Clarisonic Refreshing Gel Cleanser and Gentle
on the
avenue
FEBRUARY 2012 / 22 / BEAUTY FASHION
Hydro Cleanser. A Clarisonic Brush Head was featured as
the GWP.
Sephora’s Patricia Ortiz (c.) with Ms. Anderson and Mr. Medina hold
the Clarisonic Mia Sonic Skin Cleansing System.
WFFC 2012 Board
(Front) Gillian Bleimann, Amy Marks-McGee, Alpa Roman, Erica
Lermond, Bea Hornedo and Celine Roche (back) Dolores Avezzano,
Kathryn Bardsley, Jeanine Pedersen, June Burkhardt, Joan Huang,
Patricia Halle and Joanne Kennedy
Women in Flavor & Fragrance Commerce (WFFC) recently
announced its 2012 General Board of Directors. Officers
elected were President, Celine Roche of Mane USA;
Vice President, Amy Marks-McGee of Trendincite LLC;
Secretary, Kathryn Bardsley of International Flavors &
Fragrances and Treasurer, June Burkhardt of JC Burkhardt
Consulting. BF

THELATESTLAUNCHES
TOP SHELF
Recent launches in the skincare category target dark spots and boost hydration for a visible transformation.
All launches are currently available unless otherwise noted.
CHANEL LE BLANC Brightening Concentrate Continuous Action TXC
To capture all of the luminosity of a fine pearl, CHANEL combines its signature TXC
molecule, which delivers 12 hours of effectiveness to reduce hyperpigmentation,
with pearl protein extract that enhances radiance and brings hydration to the complexion.
Skin is brighter, more even-toned and moisturized with this potent concentrate. It is
available at department and specialty stores and on CHANEL.com.
1.7 oz., $195.00
Also available: CHANEL LE BLANC Fresh Brightening Foam Cleanser, CHANEL LE BLANC
Brightening Moisturizing Cream and CHANEL LE BLANC Brightening Moisture Lotion
Olay ® Regenerist Micro-Sculpting Cream
Fragrance-Free
Skin is smoothed and hydrated with the new, unscented version
of the brand’s best-selling, moisturizing cream. The skin experiences
restored volume and fullness through Olay’s proprietary
intracellular fortifier, comprised of hyaluronic acid and glycerin,
as well as a regeneration of cells and retained moisture using
a high concentration of Regenerist’s amino-peptide complex.
It is available at drugstores and amazon.com.
1.7 oz., $24.99
Estée Lauder DayWear Anti-Oxidant BB Creme SPF 35
Moisturize, perfect and protect with this all-in-one, “beauty benefit” cream that works to enhance skin’s
radiance while diminishing the appearance flaws. The proprietary Super Anti-Oxidant Complex combines
with a blend of balanced hydrators and barrier boosting lipids to provide skin with lasting hydration.
Broad-spectrum SPF 35 sunscreen offers protection against UVA and UVB rays while sheer pigments,
brightening optics and light-reflective pearls add instant luminosity. It is available in two tints to fit a range
of skin tones at Estée Lauder counters, Travel Retail locations worldwide and esteelauder.com.
1 oz., $38.00
Also available: Estée Lauder DayWear Oil-Free Creme SPF 25
FEBRUARY 2012 / 23 / BEAUTY FASHION
THELATESTLAUNCHES

Clarisonic Acne Clarifying Collection
A breakthrough for breakouts, clearer skin is achieved in
one simple step. Containing 2% salicylic acid to gently
dry and clear acne along with a restorative blend of
botanicals and vitamins, the formula of the Acne Daily
Clarifying Cleanser is combined with the sonic cleansing
technology of the two-speed Mia 2 using the new,
uniquely-designed Acne Cleansing Brush Head. The
oscillating brush head, producing over 300 movements
per second, works with the cleanser to effectively
remove dirt, oil and impurities in the skin. The system is
available in April at Sephora and clarisonic.com.
$169.00
TOP SHELF
Clarins Extra-Firming Day Wrinkle Lifting Cream
With over three decades of research from Clarins Laboratories, this treatment
cream works to rebuild collagen, cells and elastin offering immediate and
long-term lifting effects. The cream utilizes organic green banana and
organic lemon thyme to promote firming while oat sugars work to deliver
an immediate lift to the skin. The Extra-Firming Skin Care line is available
in March at Clarins counters nationwide and clarins.com.
1.7 oz., $80.00
Also available: Extra-Firming Day Wrinkle Lifting Lotion and Extra-Firming
Night Rejuvenating Cream
FEBRUARY 2012 / 24 / BEAUTY FASHION
Shiseido White Lucent Intensive
Spot Targeting Serum +
Key proprietary ingredients in this powerful
anti-spot serum, which include m-Tranexamic
Acid, 4MSK and Multi-Target Vitamin C,
work to rapidly reduce the appearance of
dark pigmentations on the skin while
preventing future discoloration. Shiseido’s
signature MelanoCrush Energizer (ME
Complex), with yomogi extract and angelica
root, accelerates cell turnover to diminish
accumulated melanin pigments. The serum
is available in March on shiseido.com.
30 ml, $125; 50 ml, $170.00
Also available: Shiseido White Lucent Anti-
Dark Circles Eye Cream, Shiseido Suncare Urban
Environment Oil-Free UV Protector SPF42
and Shiseido Benefiance WrinkleResist24
Intensive Eye Contour Cream

La Prairie White Caviar Illuminating Eye Cream
Targeting hyperpigmentation and under-eye circulation concerns, the powerful
formula of White Caviar Illuminating Eye Cream works to reduce under-eye puffiness
while firming, moisturizing and protecting the delicate eye area. Key ingredients of
the cream include Oligopeptide-68, a skin-lightening peptide, as well as Swiss
garden cress sprout extract and golden caviar extract. The signature Cellular Complex
that includes glycoproteins, horsetail and ginseng extracts, hydrates and promotes
optimal skin function. La Prairie is available at Bergdorf Goodman, Bloomingdale’s,
Neiman Marcus, Nordstrom, Saks Fifth Avenue and shoplaprairie.com.
20 ml, $350.00
Also available: La Prairie White Caviar Spot Treatment and La Prairie White Caviar
Illuminating Hand Cream SPF 15
Clinique Repairwear Uplifting Firming Cream
Sephora Collection Purifying Cleansing Gel
HydroSenn+, Sephora’s exclusive natural active that delivers
and retains moisture, along with the nourishing effects of
desert date extract and the gentle cleansing of gypsophila
extract work together to produce a non-irritating, soap-free
cleanser that purifies and hydrates the skin.
4.2 oz., $12.00
Also available: Sephora Collection Triple Action Cleansing
Water, Sephora Collection Head to Toe Hydrator, Sephora
Collection Supreme Body Lotion and Sephora Collection
Instant Moisturizer
A more youthful-looking complexion is achieved with this cream that
uses the plant-based extract of mitostime to visibly lift and firm the skin.
The rejuvenating cream offers an immediate boost in volume and works
to minimize fine lines and wrinkles while protecting skin from environmental
aggressors. It is available in two skin-typed formulas that can be
purchased in March at Clinique counters nationwide and clinique.com.
50 ml, $58.00
Also available: Clinique Moisture Surge Intense Skin Fortifying Hydrator
FEBRUARY 2012 / 25 / BEAUTY FASHION
Dr. Dennis Gross Skincare Active
Vitamin D Serum-Oil
Sun exposure is necessary for traditional vitamin D
oils to activate, but with this serum containing
Ergocalciferol, the benefits of the skin-nourishing
antioxidant are enabled—no sunlight required.
With the key ingredients that include vitamin D,
squalane, hyaluronic acid spheres, retinol and
salicylic acid, skin is hydrated, fine lines and
wrinkles are smoothed, hyperpigmentation is
corrected and radiance is enhanced. It is available
at Nordstrom, Sephora and on QVC.
1 oz., $65.00

StriVectin-EV Get Even
Brightening Serum
Brighten skin and diminish the
appearance of dark spots with this
potent serum that promotes even
skin tone and overall radiance.
The formula contains proprietary
NIA-114 , which works to reduce
the causes of hyperpigmentation
and rebuilds healthy skin, along with
vitamin C, willowbark extract, sugar
beet and tyrosinase inhibitors. The
serum is sold at department stores,
specialty retailers and strivectin.com.
1.7 oz., $89.00
Also available: StriVectin-EV Get Even
Spot Repair
TOP SHELF
Elysée Scientific Cosmetics
YouthSpan Resculpting Concentrate
Target loose, sagging skin that forms at the chin
and jaw line with this peptide- and botanicalpacked
firming serum that works to reduce and
reshape the contours of the face. The formula’s
Three Dimensional Complex offers an immediate
lifting effect while key ingredients of proprietary
Essenskin , Ovaliss , Venuceane and Renovage
work to restore and protect the skin. The serum is
available at Elysée Rejuvenation Centers as well as
on HSN and hsn.com.
1.7 oz., $65.00
Dior Diorsnow D-NA Control White Reveal Day Essence
This highly-concentrated, multi-benefit skin brightener offers an
increase in hydration and leaves skin feeling smoother and more
refined. Potent ingredients combine with 100% active Icelandic
Glacial Water, which counteracts acidity, to combat hyperpigmentation,
boost overall luminosity and calm and smooth the complexion.
The Diorsnow skincare line is available on dior.com.
50 ml, $130.00
Also available: Diorsnow White Reveal Makeup Base SPF 35 PA+++,
Diorsnow UV Shield BB Crème SPF 50 PA+++, Diorsnow White
Reveal Wipe-Off Gel, Diorsnow White Reveal Fresh Toning Lotion 1,
Diorsnow White Reveal Rich Toning Lotion 2, Diorsnow White
Reveal Ultra Purifying Fluid and Diorsnow D-NA Reverse White
Reveal Night Concentrate
FEBRUARY 2012 / 26 / BEAUTY FASHION
Erno Laszlo Morning Beauty Rescue
Based on a formulation from the archives of the venerable
skincare company, this revitalizing gel provides key anti-aging
benefits combined with a hint of semi-precious gems for instant
luminosity. The formula contains pearl extract, to boost the
production of collagen, along with glycerin and vitamin E for
increased hydration. Erno Laszlo products are available at
Nordstrom, Bergdorf Goodman and Saks Fifth Avenue.
1.7 oz., $95.00
Also available: Erno Laszlo Instant Eye Repair, Erno Laszlo
Intensive Porcelain Veil, Erno Laszlo Refresh Moisture Infusion
and Erno Laszlo Velvet Night Cream
(Continued on page 41)

THEBEAUTYBIZ
REBORN
AHAVA, the Israel-based skincare brand, has made the skin-nourishing benefits
of the Dead Sea available to all. Since its inception in 1988, AHAVA
Dead Sea Laboratories, the sole cosmetics company located in the Dead Sea
region, has been dedicated to its mission of revealing the mystical, revitalizing
properties that the minerals of the sea possess. Already an established
brand with an extremely loyal following, AHAVA underwent a complete repositioning
in 2011 in an effort to streamline its product offerings and better
communicate the brand’s message to its customers.
The re-launch of AHAVA was executed in several stages. To begin the
re-branding, AHAVA’s facial and body care products were organized into
cohesive collections. The restructured lines for facial care are arranged by
skincare concern and include Time to Clear, Time to Hydrate, Time to
Smooth and Time to Revitalize, while the body care products are organized
by key ingredients: Deadsea Water, Deadsea Mud, Deadsea Salt and
Deadsea Plants. For easy reference, a stripe-based system was placed on the
packaging of the facial care line to signify the product’s level of intensity. A
single stripe denotes the most basic level of care, while additional stripes
indicate a heightened degree of treatment. Representative images on the
body care cartons, from a smudge of mud to a sprinkle of salt, depict the AHAVA’s Elana Drell Szyfer
chief ingredient of the product.
Along with the restructured organization of its product collections, AHAVA unveiled its new, nature-inspired
packaging. Not only was this reflected in its crisp appearance, but the packaging itself is more eco-friendly by using
less plastic than before.
While many of AHAVA’s product formulations remain unchanged, several formulas experienced an update for
optimal performance. Furthermore, all products are now produced to be paraben-, sulfate-, sulfite-, SLS/SLES-,
petroleum- and GMO-free.
The re-introduction also incorporates re-vamped marketing materials, complete with a new slogan, and a relaunch
of AHAVA’s Web site.
Beauty Fashion met with Elana Drell Szyfer, CEO of AHAVA North America, to discuss the triumphs and challenges
of re-launching the skincare brand.
Beauty Fashion: Why was there a need to re-launch AHAVA, and what were the goals of transforming the brand?
Elana Drell Szyfer: There were several different rationales for the re-launch and transformation of the brand. From a
strategic point of view, North America is the key growth market for the brand for the next several years. To realize our
growth objectives in the North American market, we needed to elevate the brand’s position and strengthen the
communication of the brand’s unique story, proprietary ingredients and point of difference. Streamlining the product
line-up, re-designing the packaging and marketing materials and creating a new product architecture were the
outcomes we chose to support these objectives.
In addition, we wanted to more clearly communicate with the consumer about the natural and “skin-friendly”
orientation of our line, which comes from one of the world’s natural wonders, the Dead Sea, and incorporates the
natural elements of the environment around it coupled with high performance skincare ingredients. Therefore, we
FEBRUARY 2012 / 27 / BEAUTY FASHION
THEBEAUTYBIZ

REBORN
chose to re-formulate the line to be free of parabens, sulfates, and GMOs. We started to promote the fact that we don’t
test on animals and that our packaging is recyclable.
Finally, while we are known for body, we are actually a full service line of products for Face Care, Body Care and
Sun Care. Through the re-launch, we have also taken the opportunity to strengthen our face portfolio, organize our
facial skincare line by key customer concern and add two new ranges of anti-aging products.
BF: What has been the consumer response from the re-branding?
EDS: Honestly, at first the customer was confused and concerned. The packaging was such a departure that she was
confused and concerned that we had taken away her favorite products and changed the formulas drastically. For the
first eight weeks or so, both online and in-store, the customer was lost.
What we did to help address this situation was a lot of education. We used conversion charts from the old line to
the new line in our merchandising at point-of-sale and online. We kept the old line in a section called “last chance”
on our Web site.
After about two months, however, we started to see a major turnaround in the business. New consumers started to
take notice of our new look, and loyal customers found their products and were happy with the consistent high
quality performance we have always delivered. We were also doing a great deal of direct sampling and public
relations to talk about the brand, and the two actions together started to have traction. Consumers have now had a
very strong, positive reaction to the re-branding, and it’s bringing a lot of new consumers to the brand. Our retail
results are the proof to this pudding.
BF: Have there been any notable changes in AHAVA’s sales numbers since the re-launch?
EDS: Yes, we are seeing very high, double-digit growth in many of our key accounts including Nordstrom, Lord &
Taylor, ULTA, Blue Mercury and Beauty 360 among them. We had the most successful second half and holiday
season in our history.
BF: Last year, AHAVA debuted its new tagline, “My Skin Reborn.” How has the new slogan resonated with the
customer?
EDS: The slogan was ideated to convey the feeling that your skin has after it has been immersed in the magical waters
of the Dead Sea. As most consumers don’t have the good fortune (and time) to have exposure to the Dead Sea
regularly, we wanted to articulate what that experience feels like for your skin. The jury is still out on how the
customer is reacting to the tagline specifically, and if she understands it. We have however started working with a
wonderful new agency to help us continue to do strategic work to strengthen our ability to communicate our brand
story and creative work to demonstrate it visually and verbally in the clearest way possible to the consumer.
The agency, Agence Air, is an expert in this type of work, and our goal is to continue to evolve the brand to achieve
success both in North America and around the world.
BF: The updated products were first introduced on HSN in March 2011; what has been the experience of selling
through this channel? How has the HSN customer reacted to the re-launch?
EDS: HSN is an important vehicle for the brand. Last year, we launched the new brand first on HSN and gave them all
new launches first, as a way to build consumer awareness across all channels via the high visibility of HSN to over
70MM viewers. In addition, for a brand that comes from a specific place and has a unique and authentic story,
HSN is the perfect venture to share pictures of the region and tell the story of its magic and proprietary minerals and
their performance on the skin. We had our biggest year in our four-year history of being on HSN. They have been
wonderful, nurturing and supportive partners. The customers have now acclimated to our new look, and they are
loving our special offers on favorite existing products and coming to expect that they see our new items first.
BF: What are AHAVA’s digital initiatives for the upcoming year?
EDS: AHAVA’s digital initiatives over the course of 2012 are focusing on a few things:
1. Getting to know our online customers one-on-one in order to give them what they need, when they need it, in their
daily skincare lives. We’ll be launching a mobile site, a new custom skincare regimen creator, specialized preference
options for email subscribers, wish lists and rewards for brand loyalists, additional video and skincare tips and much more.
(Continued on page 44)
FEBRUARY 2012 / 28 / BEAUTY FASHION

THEBEAUTYBIZ
FACE FORWARD
KAPLAN MD Skincare Delivers Results At Bergdorf Goodman
On January 20, Stuart H. Kaplan, M.D., Creator & Founder of
KAPLAN MD Skincare, made a personal appearance at Bergdorf
Goodman showcasing his comprehensive line of skincare products.
The Beverly Hills-based Dermatologist met with customers at the Manhattan
specialty store to conduct skin consultations and present his collection. “I
truly felt a partnership between my team, the cosmetics department and
Bergdorf’s entire corporate staff,” said Dr. Kaplan. “I was also pleased that so
many of my New York patients came to support me.” Prior to the event,
Bergdorf Goodman notified their VIP customers about the PA while
Dr. Kaplan reached out to his bi-coastal patients.
“KAPLAN MD fills a niche in our assortment at Bergdorf Goodman for a
serious, yet luxurious skincare line backed by the authority of a highly
accomplished Dermatologist,” said Aja Passero, SVP/GMM Beauty for Bergdorf
Goodman. “With the brand’s unique combination of prize-winning technology
Preceding the introduction of KAPLAN MD Skincare into
Bergdorf Goodman, which officially made its debut at the
end of November 2011, Dr. Kaplan trained the entire beauty
floor—including two dedicated product specialists for his
collection. During the training session, Dr. Kaplan explained
the science behind each product as well as his motivation to
create a skincare line. “We are very fortunate to have such a
great sales team at Bergdorf Goodman,” he said. “When
training the team, it was most important to teach the specialists
the unique aspects of the line and explain what distinguishes
these products from other skincare lines.”
KAPLAN MD Skincare was founded eight years ago, a
result of Dr. Kaplan, who has been in practice for 25 years,
working to fill a void in the selection of skincare products.
While Dr. Kaplan was examining the products that were
available for his patients, he found that many contained
unnecessary fillers and only one or two hero ingredients—
(Continued on page 45)
FEBRUARY 2012 / 29 / BEAUTY FASHION
The KAPLAN MD
Skincare counter
at Bergdorf
Goodman KAPLAN MD Skincare’s Dr. Stuart Kaplan
and pharmaceutical grade ingredients, we believe it
provides a complete balanced diet for the skin, and
look forward to sharing it with our customers.”
The day was considered a success for Dr. Kaplan
and his team. He attributed this to the reaction he
received from speaking to the customers at
Bergdorf Goodman. “The customers were absolutely
enraptured and amazed at the science behind the
products. Especially when I explained the three
causes of skin aging [chronological aging, environmental
damage and natural hormonal progression]
and how they affect both men and women from the
day we are born,” noted Dr. Kaplan.
Dr. Kaplan
discusses the
benefits of
his product
range with
a customer.
THEBEAUTYBIZ

THEBEAUTYBIZ
Suppliers Strategize For
New Business Challenges
Beauty Fashion asked leading suppliers to the beauty industry what they believe will be
the greatest challenges and opportunities they foresee in pursuing their business this year.
Here are their comments.
Diane Crecca
Senior Vice President
Sales, Marketing
& Business
Development
Arcade Marketing
Arcade sees three major opportunities
for 2012—all centered on helping
our customers go to market:
Continuing to innovate the
sampling solutions we offer our
customers, allowing them to build
their brands, including stretching our
geographical reach to service global
and local brands with local production
in the growing Asian and Latin
American markets.
Second, addressing our customers’
needs to extend the delivery channels
for samples, including as well
the growing numbers of consumers
who engage in online shopping and
social media.
Third, striving to meet increasingly
shorter turnarounds which are the
“new” normal.
The good news is that they are all
achievable.
Chris Young
President
C+N Packaging
Raw material cost
increases continue
to put pressure on
margins. However, the bigger issue
will be whether the consumer will
increase her spending and create
growth. If we are to believe early
indicators of consumer purchasing
trends in 4 th quarter 2011, we expect
modest growth in 2012.
John Rush
Vice President of
Sales & New Business
Development
Custom Essence
Custom Essence remains one of a
handful of privately-held, familyowned
enterprises in a rapidly consolidating
industry. Our size and the
character of our ownership permit us
to move quickly, decisively, authoritatively,
efficiently and effectively.
In a world that is moving at warp
speed, we can accommodate our
clients’ needs by being smart and
responsive. We see great opportunity
in today’s environment.
Wendy Chang
Executive
Vice President
Marketing & Product
Development
Dermaceutical
Laboratories
The beauty industry is ever evolving,
and the best way to stay current is by
driving new innovation and technology.
We recently collaborated with a
high profile company, Evonik, to
develop a unique product called
Powder to Cream. It is the perfect
product which looks like a loose
powder and transforms to a cream
upon touch. This innovation changes
the way we view traditional powders
and creams. By merging these two
systems, we can create new applications
for the skin, body, and hair care
and cosmeceutical market.
This new product innovation took
a lot of correcting and fine tuning in
FEBRUARY 2012 / 30 / BEAUTY FASHION
the lab and manufacturing. But the
final result offers a unique and
sustainable product.
Dr. Ferdinand
Storp
General Manager
drom Fragrances
International
B a ck t o b l o o d ,
sweat and tears. The hiding behind
cleaned-up fragrance tests and halftrue
focus groups is not real perfumery.
This is scared-cat perfumery. Forget
the focus groups.
The biggest challenge will be to
convince the customers that fragrance
is the combination of art, technique
and exploring the unthinkable.
Jerry Vittoria
President
Fine Fragrance,
North America
Firmenich
The consumer in the
US is talking with her wallet; across
many categories she is buying again
and buying quality. With fragrance,
she knows when she smells it. She
perceives a true value proposition.
In our industry’s efforts to cut costs,
we have hurt this consumer’s perceived
value. So our biggest challenge is
that we need to refocus on quality
and accept that to create real quality,
we need to pay more for it. There are
many reasons for this, including that
our industry is now competing for
ever scarcer and more costly resources.
I am absolutely positive the consumer
will reward those who take such steps.
(Continued on page 46)
THEBEAUTYBIZ

AT-COUNTER
Counter Culture
BY ALLYSON KING
CLARINS
VICE PRESIDENT, EDUCATION
Training And Education Program
For Clarins’ New Installation At
Bloomingdale’s 59 th Street
Clarins’ mission is to provide women the right
product, the best advice and the most pleasurable
experience. Our new Bloomingdale’s 59 th Street
counter is now counter-less, removing a barrier
between Clarins and our clients. We invite clients
to explore the world of Clarins with assisted-sale or
self-serve shopping, Clarins Skin Spa treatments
and intimate educational workshops at the Clarins
Discovery Table.
Our education strategy addressed three success
factors: traffic flow, developing a Skin Spa business
and facilitating skincare or makeup Discovery Table events. We’ve expanded our ability
to service clients with 12 interactive stations prioritized to ensure that animation
is always happening in the highest traffic areas. Our teams are highly specialized—
freelancers are trained to get our chairs full, while our Skin Care Specialists have received
advanced Skin Time Discovery Treatment training and the season’s latest makeup techniques
from Pati Dubroff, Clarins’ Celebrity Beauty Artist.
The Clarins Skin Spa invites clients to escape to a place where hands meet nature. Our
Aestheticians spent three months learning our treatment methods, ClarinsPRO
professional product range and how to perform treatments with our National Spa Trainer
to ensure the experience, touch and results met our brand expectations.
Next, our Skin Care Specialists spent the day at our flagship Madison Avenue Skin Spa.
The day began with their experiencing a Tri-Active Facial Treatment and seeing the results
that ClarinsPRO delivers. They learned how to introduce the spa through our Discovery
Treatment and menu of Tri-Active Facial Treatments.
Our unique point of difference at Bloomingdale’s 59 th Street is the Clarins Discovery
Table, where Skin Care Specialists offer intimate educational workshops. These workshops
teach our clients how to use the professional techniques at home. We then moved
to the selling floor, offering high speed coaching at the Discovery Table while they were
facilitating their first events.
Our new experience allows Clarins to break down a barrier—the counter—to be more
approachable than ever in welcoming clie nts to be a part of our brand. Our clients
deserve it, and we can’t wait for them to experience it. BF
FEBRUARY 2012 / 31 / BEAUTY FASHION
AT-COUNTER

THEBEAUTYBIZ
PCPC ASSEMBLES IN NAPLES
The Personal Care Products Council (PCPC) meeting, the premier event for leaders in the personal care industry, will
convene in Naples, Florida this year from February 22-24 at the Ritz-Carlton. “Each year, beauty industry leaders
come together at this meeting to discuss issues facing the industry and explore new trends and opportunities ahead,”
said Dan Brestle, Chairman of the PCPC Board of Directors. “The meeting also provides an opportunity for suppliers and
beauty magazine representatives to meet with executives from member companies, arguably one of the few meetings that
brings these diverse groups together in one place.” This year’s meeting will focus on the challenges of international business,
address legislative and regulatory issues and explore the latest in product innovation. Registration for this year’s meeting is
anticipated to increase from the previous year. At press time, numbers were tracking up 10% over last year.
As the leading trade association for the cosmetic and personal care industry, PCPC is comprised of more than 600
member companies. “We are the voice on scientific, legal, regulatory, legislative and international issues for our
industry,” stated Lezlee Westine, President and CEO of PCPC. “The Council [works] to keep the industry informed on
ingredient safety, nomenclature, regulation by the US Food & Drug Administration and the varying requirements for
selling cosmetic and personal care products globally.”
For the upcoming year, Ms. Westine explained that there are three primary goals for the Council. In 2012, PCPC
will work towards strengthening its legislative advocacy and regulatory policy positions, enhance its comprehensive,
science-based Safe Cosmetics Alliance program as well as increase its global access for member companies by
“working towards harmonization of regulation, reducing trade barriers and including the global regulatory and trade
environment,” said Ms. Westine. “In order to offer global consumers the safe, innovative products they have come to
depend on, we require transparent and consistent regulations in every market in which we do business.”
The 2012 meeting will center on the theme
“Brand New Attitude.” “The ‘Brand New Attitude’
is a renewed recognition that we are
one industry, and we are all better off when
we work together,” noted Art Spiro, Executive
Vice President Fragrance Innovation, Elizabeth
Arden and PCPC Annual Meeting Planning
Committee Chair. “For anyone who has
been attending the Annual Meeting over the
past several years, you have witnessed the
PCPC’s Lezlee Westine PCPC’s Dan Brestle PCPC’s Art Spiro
‘Brand New Attitude.’ The meeting is now streamlined, focusing on targeted priorities—expanding industry knowledge
and innovation, creating unique business opportunities and advancing the industry’s policy objectives.”
This year’s meeting will include well-received segments from years past while introducing several new elements into
the schedule. “We are continuing the Policy Summit [on February 22] which received high marks from attendees last
year. This session is a great opportunity for senior executives to hear about critical issues facing our industry and will
facilitate discussions for viable solutions,” shared Mr. Spiro. The International Association Meeting will feature a keynote
address by Neal Flieger, Chairman of StrategyOne, revealing the results of the 2012 Edelman Trust Barometer, a
23-country study of consumer attitudes towards trust in business, government, NGOs and media. Innovation will be
explored on February 23 with keynote speaker, Jeremy Gutsche, Founder of trendhunter.com, followed by a crossindustry
panel that will focus on the latest trends within the industry. Mr. Spiro noted that there will be a media-focused
panel on February 24 with speakers from “diverse and nontraditional” markets. “Given that 2012 is an election year,
we are incorporating a bit of politics and punditry,” he said. This panel will feature renowned DC Political Analysts,
Charlie Cook and Stuart Rothenberg, who will offer their insights into November’s elections. The Council meeting’s
panel discussions present the most pertinent information that encourages dialogue between attendees.
(Continued on page 48)
FEBRUARY 2012 / 32 / BEAUTY FASHION

THEBEAUTYBIZ
HOT TOPIC:
Natural Ingredients
In Beauty Products
by Scott Heid, Ph.D., Science Fellow, Technical External Relations, P&G Beauty & Grooming
and Jenny Rushmore, Global Sustainability Leader, P&G Beauty & Grooming
How do beauty companies choose natural or man-made ingredients?
At P&G Beauty & Grooming, our main focus is on developing products
that women love to use. We evaluate a wide range of natural and
man-made ingredients for formulas and make sure all ingredients are
safe for people and the environment—regardless of their source.
Jenny Rushmore
Some people say that natural ingredients are purer, safer and more
sustainable than man-made ingredients, but is that really true?
In reality, it’s not possible to make generalizations about all natural
ingredients compared with all man-made ingredients—each one must
be tested and evaluated before used. However, there are a few
important points to consider:
Natural ingredients are more complex and may be less pure.
Scott Heid, Ph.D.
Did you know most plants contain thousands or even millions of individual chemicals? That means we pay close
attention to using natural ingredients because their quality can change depending on factors like harvest times and
soil conditions. In contrast, man-made ingredients can be tightly controlled for consistency and purity and in some
cases can be safer alternatives. For example, certain plant extracts like gums can contain allergenic proteins, which
wouldn’t be present in man-made ingredients.
Safety and natural ingredients don’t always go together.
Despite what you might first think, an ingredient’s source does not determine its safety; for instance, poison ivy extract
wouldn’t be used in a product just because it’s natural! In fact, everything has a safe and unsafe range, whether it’s
water, vitamins or beauty product ingredients—natural or not. Even eating too many carrots can turn skin orange. The
safety scientists at P&G use the same time-tested methods employed by regulatory agencies to ensure any product
ingredient is well within its safe range, for both people and the environment.
Natural ingredients aren’t always more sustainable than man-made.
The most sustainable product ingredients and materials can be either natural or man-made, depending on the
situation. For instance, a flower might be endangered, so using it in a formulation would be unsustainable. Sometimes
it’s also possible to get greater product benefits with man-made ingredients, which use less energy and fewer resources.
Other times, renewable natural ingredients can be a more sustainable alternative: for instance, Pantene Nature Fusion
is now using renewable sugarcane-derived plastic to replace traditional petroleum plastic in its bottles.
For more information on natural ingredients and safety, check out FDA’s website:
fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm203078.htm. BF
FEBRUARY 2012 / 33 / BEAUTY FASHION
THEBEAUTYBIZ

THEBEAUTYBIZ
CEW DISCUSSES
HOW TO CONNECT TO THE
HISPANIC CONSUMER
Cosmetic Executive Women (CEW) hosted
its premiere Women & Men in Beauty
Series event on January 19 at the Harmonie
Club in New York City. The panel discussion,
entitled “Marketing Beauty to the Hispanic
Consumer,” featured Linda Levy, Vice
President, Merchandise Marketing, Cosmetics
& Fragrances, Macy’s Inc.; Alexandra Vegas,
Director of the Multicultural Business Development
Organization, Procter & Gamble and
Graciela Eleta, Senior Vice President, Client
Development Group, Univision Communications,
Inc. exploring how to connect to the
Hispanic shopper.
With the spending power of the Hispanic-
American consumer estimated around $1.2 Univision’s Graciela Eleta with Macy’s Linda Levy and Alexandra Vegas of P&G
trillion, according to Univision, a comprehensive
understanding of this segment is crucial. “At Macy’s, our data shows that Hispanics outpace every other consumer
segment that comes through our doors, and our Hispanic customers over-index in the makeup and fragrance
category,” informed Ms. Levy. “We look at our stores on a door level to make sure that we offer the right products and
selection for our customers.” She added that Macy’s pays close attention to the sell-through in its doors, making sure
its product offerings are what the customers want—holding especially true for the cosmetics, skincare and fragrance
categories.
Identifying the needs and recognizing consumer habits of the Hispanic segment remain equally imperative for personal
care brands. “The Hispanic beauty routine starts early, especially for young girls with their Quinceañeras,” said
Ms. Vegas. “Winning her over early on is critical for sustainable growth.” She also informed that Hispanics will typically
“go the extra mile in the beauty category” and are more inclined to splurge on personal care products. Reinforcing
the sentiment, Ms. Eleta added, “For Hispanics, cosmetics are all about the ‘and’ not the ‘or’—it’s the lipstick and
the lip gloss; the eyeshadow and the eyeliner.” She later revealed that Hispanics have a preference for products that
use natural ingredients, which hark back to the roots of their heritage.
Univision’s Julie Pinkwater and Beth Ann Martinelli (r.) with
ScrollMotion’s Paul Morris
FEBRUARY 2012 / 34 / BEAUTY FASHION
The Estée Lauder Companies’ Susan Akkad, Diana Espino and
Catherine Barber
(Continued on page 49)
THEBEAUTYBIZ

AT-COUNTER
Counter Clothes
Sephora’s New Apparel
For All Cast Members
Sephora’s Sharon Rothstein, Senior Vice
President of Marketing, believed it was
time that the Cast Members got a new
look. “At Sephora, we’re constantly evolving
and elevating the store experience, and we felt
our ca st costume, which hasn’t changed since
2001, didn’t accurately reflect the Sephora of
today.” Sephora’s goal was to align the look of
its store cast with the modern, fashion-forward
look and product selection that is featured in
all of Sephora’s stores.
Prabal Gurung, the CFDA-award-winning
fashion Designer, was chosen to give Sephora’s
Cast Members a new look. Mr. Gurung is
regarded by his peers as bringing fresh,
unexpected elements to timeless designs. “I’m
not a Designer who makes trendy clothes . . .
the only trend that is universal is that women
want to feel beautiful,” he shared. “That’s what
The new costumes for Sephora’s Cast Members designed by Prabal Gurung
guides my work.”
Ms. Rothstein declared, “We immediately zeroed in on Prabal because his collections embodied the perfect mix of
modern, youthful design, classic tailoring and accessible styling that we were looking for. Prabal has the ability to
design clothes that are modern and cool yet accessible to all women. He reflects Sephora’s ideal of client-inspired
beauty, and we are so thrilled to have been able to do this project with him.”
“Prabal delivered a stylish selection of pieces that fulfilled the needs of our staff. He is a true partner that
understood our vision and could interpret the Sephora brand into a costume design.”
Mr. Gurung explained, “My intention was to reflect the style and playfulness of shopping in a Sephora store but to
also make sure [the clothes] would be functional in such a fast-paced environment. I wanted the Cast Members to be
in uniforms that make them feel good, look great and ultimately [help them] do their jobs better.”
The dresses incorporate one of Mr. Gurung’s favorite design elements—a flash of vibrant red. The women’s pant suit
and the separates for men give a sleeker, more tailored look.
“For women, we offer a tunic that can be worn over tights or black pants and a fitted blazer, pants and bowed
blouse combination that looks polished and feminine,” Ms. Rothstein explained. “Men can top black pants with their
choice of either a short-sleeved polo shirt or long-sleeved dress shirt, with or without the sweater. The pieces have
been created in our signature brand code colors of black and red to make the new costumes unmistakably Sephora.”
The Cast Members’ costumes are made of polyester, except for the women’s and men’s button-up shirts, which are
a polyester/cotton blend. The costumes have special features that help them to work more efficiently. The tunic and
pants for both women and men have pockets, in addition to the brush belts the Makeup Artists are provided for
their tools.
Ms. Rothstein reports, “We have parameters around how to wear the newly designed costume combinations based
on the casts’ selections, and we require closed-toe shoes with the uniforms. At Sephora, we have and will always
encourage creative expression with hair and makeup amongst our cast, as reflected in our stores throughout North
America and Latin America.”
The new costumes for women and men will be in each US Sephora store in April. BF
FEBRUARY 2012 / 35 / BEAUTY FASHION
AT-COUNTER

THEBEAUTYBIZ
NUGENT HELMS
DERM-DRIVEN ELAYDA
Jeffrey Nugent is Founder, President and CEO of Precision Dermatology,
a high growth developer and marketer of solutions for the care of skin. It
is divided into three separate operating companies each respectively
dedicated to Rx dermatology, the dispensing of skincare products through
physicians’ offices and the consumer skincare brand, Continuous Results
by Elayda . Mr. Nugent recently met with Beauty Fashion to discuss his
company and its unique structure serving consumers as well as the medical
community.
Beauty Fashion: How did your broad background and record of creation at
such companies as Revlon and Neutrogena shape your decisions in what you
did and didn’t want for Elayda ?
Jeffrey Nugent: I have been obsessed for the last ten years with the vision of
creating a Johnson & Johnson [type] of skincare company that would enable
us to deliver a higher order of skincare benefits from Rx to consumer products.
We acquired Onset Dermatologics, an Rx dermatology company with
wonderful underlying technologies and have begun to migrate some of these
technologies to products that physicians sell from their offices as well as our
consumer brand called Elayda . These technologies have enabled us to
deliver truly disruptive benefits—benefits that historically would have been
limited to prescription drugs and dermatological procedures.
BF: Who are the experts on your team?
JN: We have a very sharp, dedicated team in each of the divisions. I have pulled together top Dermatologists such as
Dr. Darrell Rigel, Past President of the American Academy of Dermatology, Dr. Doris Day, Dr. Zoe Draelos and
Dr. Ava Shamban and have tapped key people from my Neutrogena days. I also have top regulatory advisors
including Peter Hutt, Senior Counsel at Covington & Burling.
The consumer group is run by Drake Stimson who has had extensive experience in his career at Procter & Gamble.
This team is focused on the unmet and unfulfilled skincare needs in the consumer marketplace. Aided by the
collective thinking of our experts in the Rx company, we wanted to come out with clinically-substantiated, significant
improvements to what is currently available to consumers.
BF: How are you positioning Elayda in the skincare category, and what are its unique points of difference?
JN: The Elayda line is unique because it combines ingredients that were previously incompatible and delivers these
ingredients at higher, more effective levels to provide significantly better anti-aging results.
We’ve reapplied the highly emollient foam ingredient delivery technology from our Rx company—HyTrate
Foam—on Elayda to provide higher levels of active ingredients with lower irritation. The non-aqueous foam delivery
system also gives these ingredients greater stability, enabling us to use purer, more active ingredients that are faster
acting and more effective.
With our step-up Elayda skincare program, consumers can progress to increasingly higher levels of actives over
time as their skin becomes acclimated to ingredients such as retinols, niacinamides, hydroquinones and botanicals,
for increasingly better results. Consumers typically start at Level 1. Level 1 delivers ingredient levels that are already
higher than most consumer products and is designed to deliver dramatic improvements quickly. Then, every sixty
days, consumers can advance to the next Level, which provides higher concentrations of hard-working anti-aging
ingredients. This system is easily personalized, and consumers are encouraged to start at a level and advance at a rate
that would be most beneficial for their skin type and experience.
The dual thrust of the Elayda line allows consumers to step up to significantly higher levels of actives, so they not
only get fast results, but their skin continuously improves over time.
(Continued on page 50)
FEBRUARY 2012 / 36 / BEAUTY FASHION
Jeffrey Nugent
THEBEAUTYBIZ

THEBEAUTYBIZ
NPD REVIEWS
2011 BEAUTY SALES
The NPD Group divulged U.S. and global prestige beauty sales for 2011 at its annual
“Hot off the Press” event at New York City’s Plaza Hotel on January 31, which is a joint
presentation with The Fragrance Foundation. It was the beauty industry’s first look at 2011
year-end results for skincare, makeup and fragrance.
In 2011, skincare and fragrance sold in U.S. department stores both posted double-digit dollar
growths of 14% and 11% respectively, while makeup grew a healthy 9%, compared to 2010. “In
the U.S., U.K. and China, prestige beauty is enjoying one of the most robust sales periods ever,”
reported Karen Grant, Vice President and Senior Global Industry Analyst, The NPD Group. “In the
U.S., for example, beauty sales in both the mass and prestige channels were positive month after
month in 2011. While both channels were positive, prestige beauty reigned supreme. From the
stellar increases in prestige skincare to the continued gains in makeup, to the double-digit rebound
of fragrance, prestige beauty is experiencing a time of unprecedented growth.”
“In continental Europe,” Ms. Grant continued, “where the prestige market is more mature,
growth is more tempered and performance among the categories has not been as dynamic as in
the U.S. or U.K., but nonetheless, prestige beauty managed to flourish thanks to brand media
investment, bigger in-store animation and price promotions.”
In addition, according to SymphonyIRI Group, Inc.’s research, the U.S. Food/Drug/Mass channel
experienced a 4% increase in sales for total beauty in 2011, versus 2010. Makeup sales posted the
biggest increase at 8%, followed by skincare at 3%, while fragrance sales declined 5% in dollar
sales, compared to 2010. In National Chain stores, fragrance sales grew 5%.
FEBRUARY 2012 / 37 / BEAUTY FASHION
(Continued on page 51)
THEBEAUTYBIZ

THEBEAUTYBIZ
MARC ROSEN
AUTHORS BOOK ON
GLAMOUR
Marc Rosen, packaging Designer and CEO of Marc Rosen Associates, wanted to celebrate the glamorous heritage
of perfume bottles as an art form and their importance to the beauty business. In his new book Glamour Icons:
Perfume Bottle Design, Mr. Rosen shares his stories of the beautymakers who shaped the industry as well as the
famous flacons that entice customers.
His career in the beauty
industry began at Revlon
where the legendary Charles
Revson left an indelible
impression on the young
Designer. His first bottle was
created for the Revlon fragrance,
Moon Drops. The
most important lesson Mr.
Rosen learned from Mr.
Revson was that the three
“P’s”—product, package
and promotion—all have to
be right.
The jacket of Glamour Icons features the flacon for KL Karl
Lagerfeld, which was designed by Marc Rosen.
During this period, he
accepted an extracurricular
assignment to design a flacon
for the Actress Arlene
Dahl’s fragrance, DAHLIA.
The bottle resembled an
antique cut-glass decanter.
That collaboration led to a friendship with Ms. Dahl and ultimately to their marriage
26 years ago.
The iconic CHANEL Nº 5 perfume
bottle
FEBRUARY 2012 / 38 / BEAUTY FASHION
Marc Rosen
The flacon for Elizabeth Arden’s Red Door was designed
by Mr. Rosen. Miss Dior’s Baccarat crystal flacon
(Continued on page 50)
THEBEAUTYBIZ

FOREIGNCORRESPONDENTS
by Andrea Ferrari BEAUTY
The HUB Makeup store in Sydney
HUB Makeup is a shop for professional Makeup Artists
that was established in Australia’s Melbourne and Brisbane
in 2009. Recently, HUB has opened its first store in
Sydney that welcomes both professionals as well as the
general public. Located on Sydney’s fashionable Oxford
Street in Paddington, the HUB store stocks products—
ranging from cosmetics, makeup kits, cases and accessories
to hair care and styling tools—for both professional
use as well as for beauty enthusiasts.
HUB welcomes the general public and industry professionals alike.
Founded by David McConnell, Makeup Artist, Hairdresser
and Founder of Gorgeous Cosmetics, HUB Makeup’s
mission is to meet and exceed industry needs, sourcing
hard-to-find, new and exciting beauty brands that are
among the best in the industry. Ben Nye, Temptu, Kryolan
and Zuca, as well as the recent additions of St. Tropez
and butter LONDON, are among some of HUB Makeup’s
most popular brands.
AUSTRALIA
FEBRUARY 2012 / 39 / BEAUTY FASHION
HUB Makeup is also a premium stockist
of Gorgeous Cosmetics, carrying the entire
range of products. HUB of Sydney exclusively
offers the full listing of Gorgeous Cosmetics’
in-store makeup and beauty services,
as well as HUB’s more creative services,
such as body painting, character makeup
applications and airbrush makeup lessons.
HUB is known in the makeup industry
as experts in their field, specializing in
hands-on advice and training for customers.
“HUB Makeup now caters to both
makeup industry professionals as well as
makeup and beauty enthusiasts. This is
largely due to today’s makeup ‘pro-sumer’ wanting to
visit a store that stocks professional makeup, rather than
just your regular department store brands,” said Mr.
McConnell. “HUB Makeup brings a global beauty
concept to the public, allowing customers to have access
to professional products, training and advice, all offered
by qualified Makeup Artists.”
The makeup walls inside of the store BF
FOREIGNCORRESPONDENTS

REGIONALCORRESPONDENTS
by Normita
Joven
Dillard’s Katey Maddux (l.), Jacquelyn McCarthy (2nd r.) and Kerri Farrar
(r.) join Models from the Scentsational Evening event at Dillard’s.
The glitz and glamour of designer fragrances and a Hollywood-inspired
red carpet astounded fragrance and fashion
fanatics during the Scentsational Evening, part of
“The 12 Days of Dillard’s” fragrance event at Dillard’s of
Fairview on November 26. Dillard’s fragrance customers
cheered and applauded as twenty gorgeous Models from
Icon Studios Dallas, wearing designer clothing and holdi
n g u p m a t c h i n g
designer fragrances,
graced the runway in
the Fragrance and Cosmetics
department that
was decorated for the
holidays. Makeup Artists,
including those
from Bobbi Brown and
C H A N E L , a p p l i e d
makeup to the Models
for the occasion.
Bobbi Brown Makeup Artists Barbie
Martinez, Zoe Rice and Norma Isabel
Velasquez
A Bobbi Brown Makeup Artist applies makeup to a Model
SPOTLIGHT ON
DALLAS BEAUTY
“ We h ave b e e n
anticipating this busy,
exciting holiday event
for some time now,”
exclaimed Kerri Farrar,
Area Sales Manager.
“All the planning,
creative brainstorming
a n d h a r d w o r k
between Dillard’s
management team and
our cosmetic partners
have definitely paid
off.” Katey Maddux,
Manager of the Junior
FEBRUARY 2012 / 40 / BEAUTY FASHION
Department, and Jacquelyn McCarthy, Cosmetics Manager,
agreed that the incredible organization, teamwork
and communication of the Dillard’s cosmetics, fragrance
and fashion teams were instrumental in creating such a
successful event.
The holiday festivities at Dillard’s included many perks
for customers. Visitors were able to register to win fragrance
gift baskets and shopping sprees for the store
along with complimentary makeup applications and
training on makeup techniques. The fragrance and fashion
show provided customers with refreshments, light
appetizers and prize drawings from every fragrance and
cosmetic line.
Fragrances for women showcased in the Scentsational
Evening event included Juicy Couture Viva La Juicy, Jessica
Simpson Fancy, Vince Camuto, Ralph Lauren Romance,
Michael Kors, Coach Poppy,
BCBGMAXAZRIA, Calvin
Klein Euphoria, Calvin
Klein Eternity, Angel by
Thierry Mugler, CHANEL
N o 5, Miss Dior, Donna
Karan Cashmere Mist, Burberry
Body, Ed Hardy Hearts
and Daggers and Vera Wang
Princess. The fragrances for
men that were featured in the
Fashion Show were Calvin
Klein Euphoria Men, Calvin
Klein Eternity for Men,
Ralph Lauren Polo Blue,
Ms. Wallace showcases fashions
from Gianni Bini and a Fendi
fragrance
Models Madison Van Gemeren and
Jenn Wallace
Perry Ellis, Kenneth Cole
Reaction and Ed Hardy
Hearts and Daggers. BF
REGIONALCORRESPONDENTS

Bobbi Brown Extra Repair Moisturizing Balm
This super-rich, anti-aging moisturizer gives skin an
instant boost of hydration, attributable to linoleic acid,
wheat bran and cholesterol. Over time, clary sage
ferment works to strengthen the skin’s ability to retain
moisture and Argireline ® peptide improves natural
collagen production. It is available at Bobbi Brown
counters and on bobbibrowncosmetics.com.
1.7 oz., $90.00
Also available: Bobbi Brown Extra Repair Moisturizing
Balm SPF 25
KAPLAN MD Skincare
Clarifying Toner
Infused with rosewater, ginger roots and
a potent combination of 22 certifiedorganic
botanical extracts, this toner
refines skin’s texture while tightening
pores. The formula’s eucalyptus extracts
and water-based salicylic acid work to
break down impurities and oil in the
skin. The toner is available at Bergdorf
Goodman and Neiman Marcus.
3.4 oz., $50.00
TOP SHELF
(continued from page 26)
FEBRUARY 2012 / 41 / BEAUTY FASHION
Laura Mercier Tone Perfecting
Eye Gel Crème
This lightweight, brightening gel cream creates a
younger-looking eye area immediately and over time.
The soothing formula provides an instantly smoother,
less-lined look while continued use reveals a visible
reduction in skin discoloration, sun damage and age
spots. It is available at lauramercier.com.
.5 oz., $60.00
L’Oréal Paris Youth Code Foaming Gel Cleanser
Reveal younger-looking skin with the newest addition to the
L’Oréal Paris Youth Code portfolio. The foaming gel cleanser
provides a non-drying, non-irritating formula that works to
exfoliate skin while removing impurities. All Youth Code
products are formulated with GenActiv TECHNOLOGY ,
a combination of Biolysat, adenosine and peptides,
which works to energize the repair gene to enhance skin’s
capacity for recovery. The cleanser is available at mass,
food and drug retailers nationwide.
8 oz., $7.99
Also available: L’Oréal Paris Youth Code Dark Spot Correcting
& Illuminating Serum and L’Oréal Paris Youth Code Dark
Spot Correcting & Illuminating Day Cream SPF 30

TOP SHELF
RéVive Moisturizing Renewal Cream Supreme
The gentle formula of this night cream combines the exfoliating
effects of glycolic acid with the skin conditioners and
moisturizers of sodium hyaluronate, shea butter, panthenol
and sunflower seed oil to reveal a hydrated, radiant complexion.
The visible signs of aging are reduced while the skin’s texture
and tone are restored with the Nobel Prize-winning ingredients
found in the signature RES Technology. The cream is available
at Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue,
Barneys New York and on reviveskincare.com.
2 oz., $195.00
St. Tropez One Night Only
The sun-kissed glow of spending the summer in the
south of France can be achieved in mere minutes with
this richly-colored, temporary self-tanner. Making its
debut on the runway at London Fashion Week, the
aptly-named tanning lotion won’t transfer on to clothing
and disappears as easily as it was applied—soap and
water remove the DHA-free formula. It is available at
Sephora, sephora.com and sttropeztan.com.
150 ml, $18.00
ARTISTRY ® Intensive Skincare Anti-Wrinkle Firming Serum
Developed by leading dermatological research scientists, this serum
renews skin’s firmness by combining peptides, vitamin C and
soothing extracts with New Generation Retinol—delivered with the
proprietary Targeting Complex. The signature complex, which provides
the ideal amount of retinol where it’s needed on the skin, ensures
the absence of undesirable side effects like dryness and flaking that
retinol may cause. The serum is available in March.
30 ml, $138.00
FEBRUARY 2012 / 42 / BEAUTY FASHION
AHAVA Extreme Firming Eye Cream
With skin-healthy, natural ingredients gathered
from all over the world—from the Dead Sea
to the Himalayas to the Ocean Tidal Zone—
this energizing cream boosts elasticity and
provides instant luminosity to the eye area.
The formula contains red microalgae and
AHAVA’s proprietary Extreme Complex, which
includes mineral Osmoter , Himalayan
raspberry root extract, Tibetan goji berries and
Icelandic moss, to protect the delicate eye area
while immediately enhancing its appearance.
The cream is available at Nordstrom, Lord &
Taylor, ULTA and ahavaus.com.
.51 oz., $54.00

Continuous Results by Elayda
Achieve anti-aging results while avoiding a plateau in effectiveness with
Continuous Results by Elayda . The Continuous Results system, which
includes the trio of Gentle Hydrating Cleanser, Transforming Complex
and Nourishing Hydrator SPF15, uses a step-up approach of gradually
increasing the amount of retinol in the Transforming Complex with each
60-day supply. The Transforming Complex contains retinol and other
pro-collagen ingredients delivered through exclusive HyTrate Foam,
which protects the active ingredients from degrading for maximum
effectiveness. The kit is offered in 12 levels of progressively-increased
strengths. Each 3-step system is available at continuousresults.com.
$79.90
Shinto Clinical by Kimora Lee Simmons Smooth Answer
Anti-Wrinkle & Moisture Boost Cream
Ancient secrets of eastern beauty combine with western technology for this signature
skincare line launched by Model-turned-Entrepreneur, Kimora Lee Simmons, along with
Makari de Suisse and Dermatologist Dr. Eric Schweiger. Containing OMEGAPEARL-18 ® ,
a proprietary complex comprised of pearl extract, wakame kelp, betaglucan mushroom
and omega 3, 6 and 9, this ultra-hydrating cream gives skin a luminous glow while
firming the skin and reducing the appearance of pores. The cream is available on QVC
this month. The full range is available at select Nordstrom stores and Fred Segal in March.
1.7 oz., $65.00
Also available: All Evens Out Clinically Proven Skin Lightening Treatment, @Lash ®
Clinically Proven Eyelash Growth Enhancer, Watch Your Tone ® Anti-Aging Peptide
Toner, Wrinkle Shrink ® Instant Wrinkle Eraser, Wash Away The Years ® Anti-Aging
Peptide Cleanser, Pore It Out ® Instant Pore Concealer & Treatment and Micro Manage
Instant Microdermabrasion Cream
Aggressive Anti-Aging Program by ZO ® Skin Health
The Aggressive Anti-Aging Program from ZO ® Skin Health delivers a high
concentration of retinol to target age- and environmental-related skincare
concerns. To reduce the appearance of wrinkles, dark spots, loose skin
and sun damage, followers of the 5-step system receive an effective, daily
regimen for optimum skin health. The program includes the Offects
Hydrating Cleanser, Offects Exfoliating Polish, Ossential ® Daily Power
Defense, Ossential Radical Night Repair Plus, Ommerse Daily Renewal
Crème and Oclipse ® Sunscreen + Primer SPF 30. It is available at select
physicians’ offices, select Nordstrom stores and zoskinhealth.com.
$325.00
Also Available: Anti-Aging Program by ZO ® Skin Health, Daily Skincare
Program Kit by ZO ® Skin Health
FEBRUARY 2012 / 43 / BEAUTY FASHION
BF

(continued from page 28)
REBORN
2. Providing a beautiful, relaxing and naturally renewing environment in all of our online channels. We will be going
beyond “launching” new products and instead inviting our visitors to really experience our latest innovations in a
visual way; from unique ingredient stories to engaging in daily tips, we want our customers to be a part of our journey
with each new product.
BF: What is the brand’s social media strategy?
EDS: Our social media strategy is really just one thing: listening. We want to hear what our fans and followers have to
say and act on it. And act quickly. If what we’re saying isn’t resonating, we want to bring the conversation to them by
asking questions and engaging in what they want to talk about right now. Along with our overall digital initiatives, we
want to bring a sense of beauty, renewal and relevance into our social media channels.
BF: In what countries is AHAVA currently available? Which markets might be the right fit for expansion?
EDS: AHAVA is currently sold in 33 countries worldwide. We are the leading local brand in Israel and have 9 freestanding
stores there, in addition to an exclusive distribution agreement with the retailer Super-Pharm, a Shoppers
Drug Mart like concept where all Western Prestige Brands are sold. We are sold throughout Europe and can be found
at Sephora, KaDeWe and other leading European chains and independent retailers. Outside of North American
expansion, key growth markets for the brand include several Eastern European countries. We are currently also
planning our further Asian expansion—today the brand has six stores in Singapore and a presence in Japan.
BF: What are some of the plans for the future development of the brand?
EDS: Let me answer that in four parts:
BRAND
Our first goal is to ensure that we are continuing on the path we set out on last year, which is elevating our position in
North America and strengthening the brand’s story to communicate our point of difference. We maintain dedicated
to stay on this course and as part of that quest will be continuing to explore new communication vehicles—especially
in the second half of the year. We have incredible opportunity to raise our brand’s awareness and want to make sure
that, as we raise awareness, consumers walk away understanding the brand and its unique story and performance
based on point of difference, focused around the unique skincare properties of the minerals from the Dead Sea.
DISTRIBUTION
What goes hand in hand with our growth strategy is the need to increase the business in both our current distribution
and seek some new distribution. Our priority channels are specialty and department stores and direct-to-consumer—
ahavaus.com; direct TV and beauty dot-coms.
TEAM
As part of our North American growth strategy, we will be adding additional staff to our current team—nearly
doubling our number of employees by the end of 2012.
PRODUCT
While we have a full range of face and body products, we will be strategically rounding out the product line where
gaps occur and forging new ground with unique technological discoveries. For example, this spring, we are introducing
a new eye cream in the Extreme line, which was launched in the fall. Extreme Eye Cream addresses lines, wrinkles
and firming around the entire eye area from brow to under eye. For body, we are bringing to market something that
consumers have been asking for, for years—scented body lotions to accompany our ever popular Mineral Botanic
Cream washes. In addition, we are launching a new men’s line—first with key influencers and then as an exclusive
with Beauty Brands. Future developments include additions for sensitive skin, one of our technological expertise, and
body firming.
In addition, this spring we have worked with the very hot accessory Designer Rebecca Minkoff on a major late
spring/early summer co-branded promotion. Look for it in our key accounts like ULTA, Lord & Taylor and Nordstrom.
BF
FEBRUARY 2012 / 44 / BEAUTY FASHION

not nearly strong enough for desired results. It was with this
realization, and a dedication to his patients, that motivated Dr.
Kaplan to create a line of highly efficacious skincare products
based on his research and studies as a Dermatologist. “I spent
years thinking of every aspect to create the most perfect
collection—the combination of ingredients, their potency, the
delivery method and overall purity of the formulas,” informed
Dr. Kaplan. “Just like a multi-vitamin has all the minerals and
vitamins at the recommended percentages, I wanted to create
a skincare line that was a complete balanced diet for the skin.”
The collection includes the 1 oz. Cellular Rejuvenating
Concentrate, 1.7 oz. Daily Moisture SPF 30 Concentrate, 1.7 oz.
Night Replenishment Concentrate, .5 oz. Intensive Eye
Concentrate, 3 oz. Cell Renewing Microfoliant, 3 oz. Firming
Mask, 1 oz. Hydrating Essence, 3.5 oz. Purifying Foam Cleanser
and 3.4 oz. Clarifying Toner. The collection ranges in price
from $50.00 to $295.00. Anti-aging lip treatments that work to
moisturize, protect, repair and add fullness are also available
in clear and colored options.
The KAPLAN MD Skincare product range contains BioFusion-3S, a signature complex of three plant stem cells,
along with 22 USDA certified organic extracts in all of its formulations. Products in the Concentrate Collection, which
include the Cellular Rejuvenating Concentrate, Daily Moisture SPF 30 Concentrate, Night Replenishment Concentrate
and Intensive Eye Concentrate, also contain Juvinity ,
a newly patented ingredient using Nobel Prize-winning
research to delay the aging of skin cells while forcing
existing skin cells to act younger for a renewed vibrancy in
the skin, and Matrixyl Synth’6 , a patented peptide clinically
proven to boost all six elements of collagen synthesis to
visibly plump and smooth wrinkles from within the skin.
Dr. Kaplan’s sincerity and his dedication to quality has
been paying off—customer response has so far been
extremely positive. “Consumers appreciate that these are
quality products that were formulated by a skincare authority
with over 25 years of experience. All of the thinking has
been done for them.” stated Dr. Kaplan. “They can trust and
rely on the fact these products are based in science, and
Bergdorf Goodman’s Aja Passero, Pat Saxby and Elizabeth Secrest
with Dr. Kaplan
FACE FORWARD
(continued from page 29)
they can actually see and feel the change in their skin.”
Along with Bergdorf Goodman, the range is available at
Neiman Marcus.
FEBRUARY 2012 / 45 / BEAUTY FASHION
Dr. Kaplan
with Kaplan
MD Skincare’s
Lorna Thomas
and Bergdorf
Goodman’s
Jeanette
Drazkowski
BF

Suppliers Strategize For New Business Challenges
Christoph
Gerberding
President and Chief
Executive Officer
Fragrance
Resources
At Fragrance Resources, we are
afforded the luxury of being a familyowned
and operated global fragrance
destination.
Our challenge in working with a
highly focused list of partners is to
help them identify new fragrance
opportunities in a crowded, confusing
arena. Simply put, Fragrance
Resources’ challenge is selling more
than just fragrance.
Cosimo Policastro
Executive
Vice President
Fine Fragrances
Givaudan
We see two distinct
challenges that we are focused
on for 2012. First, to continue to
manage our raw material supply,
specifically to ensure a continuous
and reliable supply of quality raw
materials, particularly naturals, at
prices we can work with to create
fragrances that exceed the market’s
expectations for innovation and
creativity.
Our second challenge is to capitalize
on the growth potential in both
emerging and developed markets.
We believe this can only be accomplished
through greater insights into
these highly dynamic markets. Key
word is “dynamic,” as these markets
are changing rapidly; consequently,
we must be ahead of the market and
consumer dynamics in order to fully
capitalize on their potential.
(continued from page 30)
Christophe de
Villeplée
Vice President of
Fine Fragrance
and Beauty Care
Worldwide
International Flavors
& Fragrances
IFF continues to explore our proprietary
consumer segmentation focusing
on how personal values drive
fragrance choice around the world.
With a constantly evolving
consumer it is important that we
continue to emotionally engage and
delight them through our creativity,
expertise and passion.
Carl Lombardi
President
Lombardi Design
& Manufacturing
As much as things
change, the challenge
remains the same. How do you
continue to innovate and deliver
high quality packaging, at a competitive
price with shortened lead times
on a global platform?
Effectively utilize the technological
advancements in the areas of design,
manufacturing and operating systems
to manage these requirements. The
companies that do that effectively
will continue to grow and lead the
industry forward.
Gregory Mager
Founder &
Co-Chairman
Maesa
We see an everincreasing
demand
for novelty in the beauty market, so
speed-to-market has been a great
challenge. Customers expect new
launches and collections several
times a year.
FEBRUARY 2012 / 46 / BEAUTY FASHION
Flexibility is key. Maesa has access
to a worldwide supply chain and
provides solutions to these complex
supply chain demands.
Frederic Jacques
Vice President
Fine Fragrance
North America
Mane
As the Fine Fragrance
marketplace continues to be
overcrowded, it is imperative that
new product launches have a meaningful
difference that consumers can
feel and perceive.
At Mane, we strive to add our
boutique sensibility with sustainable
ingredients and strong consumer
insight to every new fragrance we
create, so that it touches the consumer
more instinctually and emotionally,
while providing a unique and desirable
olfactive experience.
We represent a creative alternative
and strongly believe that we are a
necessity more than ever before and
are totally ready to challenge the
normal way to create fragrances in this
highly unusual, competitive market.
Kevin Marshall
Vice President/
Creative Director
Marc Rosen
Associates
Brands will need to
work hard to create “Meaningful
Points of Differentiation” this year. As
consumers begin to spend again,
they’ll do so with a renewed eye
towards quality, efficacy and meaningful,
tangible brand attributes.
Products that deliver exceptional
experiences and out-perform their
competition will resonate and
command customer attention.

François Sabaté
Sales and Market
General Manager
Pochet du Courval
Gerald Walle
President
Pochet of America
The supply chain in
the fragrance industry has changed
dramatically during the last three
years. The advent and success of
outsourcing puts greater demands on
suppliers for flexibility, quality and
agility, and shorter lead times pose
great challenges to heavy industries
like glass making. The trend towards
more sophisticated packaging and
integrated projects challenges the
planning, procurement and engineering
of all the players involved.
The Pochet Group, which offers a
unique combination of glass, plastics
and metal, along with assembling
operations capacity, has been making
large investments to meet those
challenges. At Pochet du Courval,
the glass division, all of our facilities
now operate on the same ERP. We
are increasing capacity in many
areas and developing our expertise
and equipment for the execution of
turnkey projects, which we are coordinating
more effectively with our
sister companies, Solev and Qualipac.
Our ambition in the industry is
definitely to deliver an increased added
value with consistency to our customers
within a shorter lead time, while facing
a market still plagued by economic
uncertainty. As a family-owned company
with a long-term vision, Pochet
can face the challenge with serenity
thanks to its strong financial base.
Christophe Maubert
Fragrance Division
Manager
Robertet
There will be many
challenges in 2012; however two in
particular come to mind:
The regulators within the European
Regulatory Commission are on a witch
hunt against fragrances. It is hoped
that they will give us a little breathing
room and stop making everyone
believe that nature is our worst enemy.
We as fragrance houses must
keep in mind the role of fragrance—
the desire to seduce while being
unique—otherwise, fragrance will
become a mere commodity and lose
all its magic.
Shéhérazade
Chamlou
Vice President
Sales + Marketing
SGD North America
The fragrance market
rebounded quite strongly in
2011, but one of the greatest challenges
in 2012 is going to be the
prospect of a double-dip global
recession and further slowdown of
consumer spending.
More than ever before, fragrances
will need to differentiate from the
crowd with greater emphasis on the
personalization of brands.
For this reason SGD will continue
to focus on innovation and devote
more resources to this effort, especially
in the decoration technologies
where there was a strong demand
in 2011.
Xavier Adnet
Vice President
Sales
Stoelzle USA
Reactivity is going
to be key. We are
facing a lot of pressure to reduce
lead-time on existing and new businesses.
The main strength of Stoelzle
is the flexibility. Since we are operating
with multi-production sites, we
can move the tools from one factory
to another and reduce the lead-times
along with the run size to be more
reactive.
The fact that we are fully integrated
(glass and decoration) gives us a
competitive edge.
FEBRUARY 2012 / 47 / BEAUTY FASHION
Paul Ireland
Senior Vice
President and
General Manager,
Fragrance Division
Takasago
Internal demand in fast growing,
developing markets for key ingredients
has increased, putting pressure on
supplies, particularly in developed
markets. Reduction of manufacturers
has created availability issues of key
raw materials. The US dollar’s weakness
continues to be of concern. Inflationary
pressures within key economies, such
as China, are a key cost driver for
many raw materials.
Jack Corley
Executive
Vice President
Trilogy Fragrances
LLC
I believe the greatest challenge impacting
the cosmetic supply side this year
is The Safe Cosmetics Act of 2011
(H.R.2359). Introduced on June 24,
2011 by Reps. Jan Schakowsky, D-Ill.,
Ed Markey, D-Mass., and Tammy
Baldwin, D-Wisc., (H.R.2359) is
designed to give the U.S. Food and
Drug Administration authority to
ensure that personal care products
are free of harmful ingredients and
that ingredients are fully disclosed.
Mark Magliaro
President,
Fragrance Division
Ungerer & Company
The heritage of Ungerer
& Company is based on an entrepreneurial
spirit combined with the ability
to maintain long-standing relationships
as well as foster new relationships.
Regardless of a company’s size, we
all face a few similar challenges:
Rising raw material costs while
maintaining competitive pricing;
providing speed to market without
sacrificing creativity and the uncertainty
of the economy. BF

Wednesday, February 22
PCPC ASSEMBLES IN NAPLES
(continued from page 32)
9:00 am - 5:00 pm Registration Open
The schedule of events for the Council meeting is as follows:
8:30 am -11:30 am International Association Meeting (committee members only)
9:00 am - Noon Strategic Appointments
Prepare to meet with new and old colleagues and clients while furthering your business
objectives in the beautiful and serene environment of Naples, Florida.
10:00 am - Noon Legal Executive Committee Meeting (committee members only)
Noon - 3:00 pm Policy Summit
The Summit kicks off with lunch and a keynote speaker followed by panel discussions on
major issues facing the industry. This special program provides an opportunity for expanded
participation from manufacturers and raw material, fragrance and packaging suppliers.
3:00 pm - 4:00 pm Policy Summit Mingle
Following the Policy Summit, suppliers and their customers will have an opportunity to
continue important policy discussions, network and enjoy refreshments at this new event.
4:00 pm - 6:00 pm Strategic Appointments
6:00 pm - 9:00 pm 2012 Opening Extravaganza
All attendees are invited to gather in the Vanderbilt Courtyard to renew friendships, make
new acquaintances and celebrate the personal care industry that helps give consumers
around the world a “Brand New Attitude” every morning. Following the networking reception,
guests will move into the ballroom for a casual dinner and entertainment.
Thursday, February 23
7:30 am - 9:00 am Government Affairs Committee Meeting (committee members only)
7:30 am - 9:00 am Strategic Appointments
9:00 am - 11:30 am General Session
Keynote Speaker: Jeremy Gutsche, Founder of trendhunter.com, Spotting Trends and Sparking
Innovations
Discussion Panel: Trends and Innovation
11:30 am - 6:00 pm Strategic Appointments
3:00 pm -3:30 pm Board of Directors Mingle (committee members only)
3:30 pm -5:00 pm Board of Directors Meeting (committee members only)
6:00 pm -7:00 pm Sunset, Sand, and Social Connections
Join your fellow attendees for the Beach Bound Annual Meeting Social Hour. On the shores
of the tranquil Gulf of Mexico, enjoy light hors d’oeuvres and cocktails with your friends and
colleagues.
7:00 pm - 10:00 pm Board of Directors Dinner
Friday, February 24
9:00 am - 11:30 am General Session
Keynote Speakers: Political Pundits Charlie Cook and Stuart Rothenberg, What the 2012
Elections Mean for Your Company.
Media Panel: Target Markets - Maximize Your Success
11:30 am - 5:00 pm Strategic Appointments
5:00 pm Meeting Concludes
FEBRUARY 2012 / 48 / BEAUTY FASHION
BF

Elizabeth Arden’s Francine Gingras with
Claudia Lucas of QVC
While providing a desirable assortment is necessary, it is also vital for companies to connect with the consumer in
a meaningful way. Ms. Vegas discussed the recent launch of orgullosa.com, a Web site created by P&G that was
designed specifically for Hispanic women. The site provides beauty, lifestyle and household guidance while featuring
the company’s brands. Not only does it serve as a virtual community for its members, but the site allows for P&G to
build a trust with its customers.
Oscar de la Renta’s Jean
Hoehn Zimmerman with
Mary Manning of Mary
Manning Associates
The Estée Lauder Companies’ Matt Teri
and Carol Russo with John Stella of
Elizabeth Arden
From the retail perspective, Ms. Levy said that there must be a literal representation of the Hispanic customer in
order to connect with her. Along with depicting the Hispanic customer in its ads, Macy’s has also been working to
translate these advertisements into Spanish. Furthermore, in doors where Spanish is predominately spoken, though
not required, BAs are often bilingual. “It is key to understand how to communicate with the Hispanic customer. We
must embrace the community, as it is our biggest opportunity for the next few years.”
IFF’s Barbara Downey, Matt Frost and
Fernanda Albejante
CEW DISCUSSES HOW TO CONNECT
TO THE HISPANIC CONSUMER
(continued from page 34)
L’Oréal USA’s Dan Villarroel with
Ms. Pinkwater
Macy’s Nancy Schmidt and Muriel Gonzalez
with Jill Scalamandre of Chrysallis
Ms. Vegas agreed that advertisements must be representative, but it is best
when they are inclusive. She stated that it is a win when the Hispanic consumer
relates to an advertisement as well as when it attracts those outside of
the segment. Ms. Vegas referred to recent campaigns with Sofia Vergara and
Eva Mendes as carrying universal appeal. The Actresses are brand ambassadors
for COVERGIRL and Pantene, respectively. Celebrity endorsements are 10
times more meaningful for Hispanic consumers, said Ms. Eleta, an additional
boost for companies targeting a culture that already takes great pride in its personal
care routine and is willing to spend the money.
FEBRUARY 2012 / 49 / BEAUTY FASHION
Shiseido’s Rita Mangan with Lord & Taylor’s
Barbara Zinn-Moore
IFF’s Jeanine Bernstock and FIT’s Stephan Kanlian with Coty’s Breanna
Martin and Mane’s Jason Boland
Givaudan’s Irina Burlakova Rucinski, Catherine
Lee and Kelly Bastidas
Macy’s Tasha Blackman and Mary Kohatsu
with Anitra Marsh of P&G
BF

NUGENT HELMS
DERM-DRIVEN ELAYDA
(continued from page 36)
BF: How is Continuous Results by Elayda distributed,
and who is the target customer?
JN: We are using the advantages of direct response to
distribute Continuous Results by Elayda . Top leaders in
dermatology recommend these products to their patients
but do not prescribe them nor sell them out of their
offices. However, we have a Physicians Dispense
company that is prepared to offer an even more
professional level of products to their patients. We are
also looking at alternative direct response avenues as
well as international markets.
The products range in price from $39.00 to $49.00 per
month for a 2-month supply. The line appeals to a broad
target audience because you can grow with the line, with
customers ranging in age from low twenties to the fifties.
BF: How are you promoting Continuous Results by
Elayda ?
JN: We are using several vehicles for getting out the
message. Our infomercial in its long form of 28 minutes
is being exposed on national media. We’re also experimenting
with short form commercials in more targeted
media. I’m a firm believer in public relations, and we
have had a phenomenal response from the Beauty Editors.
I believe in consumer loyalty and promoting repeat
users. We have a national customer outreach program,
which we are in the process of broadly expanding. We
ask them about their initial reaction to the products, the
difficulties they see and how we can help them. If, at the
end of the day they are not satisfied, we make it easy for
them to return their product for a full refund. We quickly
follow up with these consumers to better understand
how we could have improved their experience with the
product and brand.
BF: How are you positioning the company for future
growth?
JN: This unique structure of a pure, skincare-focused
company with multiple distribution channels is what
hockey players call ‘multiple shots on goal.’ We are planning
on being successful in the long term in each one of
our three companies. An IPO is certainly a possibility.
We’re confident that we are creating a company of
significant value with multiple opportunities. BF
FEBRUARY 2012 / 50 / BEAUTY FASHION
MARC ROSEN AUTHORS
BOOK ON GLAMOUR
(continued from page 38)
Moving on to Elizabeth Arden, where he spent ten
years, Mr. Rosen designed many memorable flacons,
including KL Karl Lagerfeld, which is the image for his
book’s jacket. The fan—a weapon of flirtation and one
that is often featured in Karl Lagerfeld’s design culture—
became the inspiration for the flacon. The bottle won Mr.
Rosen his first FiFi ® Award in 1983.
Fendi For Women by Fendi/Elizabeth Arden
Woven throughout the book are the Author’s recollections
of the glamour that was inherent in the beauty business
during the last century. Photos of launches and the
accounts of his associations with some of the beauty and
fashion industries’ most famous names as well as society’s
‘beautiful people’ bring the Glamour Icons to life.
In the chapter on “A Designer’s Eye: Icons of the Past,”
Mr. Rosen showcases some of the most famous and
iconic perfume bottles of the 20 th century. The book also
features a Foreword by Harold Koda, Curator In Charge,
The Costume Institute of The Metropolitan Museum of
Art, as well as an interview with Mr. Rosen conducted by
Hamish Bowles, VOGUE magazine’s Editor-at-Large.
Mr. Rosen believes that “the fragrance bottle is the
silent salesman.” He maintains that “fragrance gives us
that momentary uplifting feeling of hope, of inspiration
and aspiration. We need that aura of glamour [now]
more than ever.”
Published by Antique Collectors’ Club, Glamour Icons:
Perfume Bottle Design is now available at Barnes &
Noble, Rizzoli, the gift shops of The Metropolitan Museum
of Art, Museum of Modern Art and Smithsonian Cooper-Hewitt,
Bergdorf Goodman’s Fragrance Department,
select Neiman Marcus stores, amazon.com and bloomingdales.com.
The Author’s proceeds from the sale of the
book are donated to The Marc Rosen Scholarship and
Educational Fund for Graduate Package Design at Pratt
Institute. BF

Give Back Brands’ Debbie Murtha with Christian Dior
Parfums’ Pamela Baxter and Lisa Hawkins
PUIG USA’s Vanita Sabnani, Didier Maine de
Biran and Beth Carr
The Estée Lauder Companies’ Karen Wangen
and Caroline Geerlings
NPD REVIEWS 2011 BEAUTY SALES
(continued from page 37)
Macy’s Nancy Schmidt with Dior Beauty’s
Terry Darland
Ungerer’s Josephine Fugazzotto and Lucy
Adler (r.) with Monte Henige of Tru Fragrance
IFF’s Christophe de Villeplée with Elizabeth
Arden’s Ron Rolleston
FEBRUARY 2012 / 51 / BEAUTY FASHION
SymphonyIRI Group’s Larry Levin with The NPD Group’s
Diane Nicholson and Karen Grant (2 nd r.) join Fairchild
Fashion Group’s Alison Adler Matz and Jill Belasco of Maesa.
QVC’s Claudia Lucas with Chrysallis’ Jill Scalamandre and
Catherine Walsh of Coty Prestige
Nordstrom’s Laurie Black with Christine
Dagousset of CHANEL
Arcade Marketing’s Rich Nightingale and
Diane Crecca with Pamela Vaile of Pamela
Vaile Associates
E. C. Scott Group’s Dara Rintel and Mark Scott
with Cutler Whitman of Fragrance Resources

Coty’s George Cleary with Ms. Murtha
Gurwitch Products’ Ellen Greenwald and
Bonnie Beer
Givaudan’s Cos Policastro with Denise McEvoy
of Avon
NPD REVIEWS 2011 BEAUTY SALES
Macy’s Linda Levy with Ms. Darland and Ms. Hawkins
Firmenich’s Westly Morris with Eric Dalbo of
Arcade Marketing
Elizabeth Arden’s Elizabeth Naramore and Heide Rand
with Paul West of Give Back Brands
Lord & Taylor’s Beth Ravalico and Barbara
Zinn-Moore
FEBRUARY 2012 / 52 / BEAUTY FASHION
CHANEL’s Elizabeth Mankin and Joyce Green
Ms. Vaile with Pierre Wulff of Robertet
Dillard’s Gary Borofsky with Dana Kline of
Fusion Brands
Macy’s Shawn Austin, Ms. Schmidt and Stephanie Shemet
BF

FRAGRANCE
COMPOUNDS &
ESSENTIAL OILS
Arcade Marketing, Inc.
1700 Broadway
25th Floor
New York, NY 10019
[tel] (212) 541-2600
[fax] (212) 489-3026
www.arcadeinc.com
Diane Crecca
Sampling Technologies
Drom International Inc.
5 Jacksonville Road
Towaco, NJ 07082
[tel] (973) 316-8400
[fax] (973) 316-9039
www.drom.com
AJO@drom.com
Andy O’Shea
Fragrance Manufacturing
Firmenich International
Fine Fragrance Center
625 Madison Avenue
New York, NY 10022
[tel] (212) 489-4800
[fax] (212) 980-4312
www.firmenich.com
Jerry Vittoria
Creators and Manufacturers of
Fragrances & Chemical
Specialties
Fragrance
Resources, Inc.
620 Route 3 West
PO Box 4277
Clifton, NJ 07014
[tel] (973) 777-2979
[fax] (973) 458-5224
www.fragranceresources.com
Robert MacDonald
Fragrance Oils
Also:
70 East 55th Street
3rd Floor
New York, NY 10022
[tel] (212) 909-0780
[fax] (212) 715-9668
www.fragranceresources.com
Robert MacDonald
Manufacturer of Fragrance
Compounds, Naturals and
Aromatic Ingredients
Givaudan Fragrances
Corporation
40 West 57th Street
11th floor
New York, NY 10019
[tel] (212) 649-8800
[fax] (212) 649-8897
www.givaudan.com
Cosimo Policastro
Manufacturers of Fine
Fragrance
Hogan Flavors and
Fragrances
130 East 18th Street
New York, NY 1003
[tel] (212) 598-4310
[fax] (212) 477-4711
www.hoganff.com
info@hoganff.com
Ray Hogan
Kathleen Ryan
Manufacturer of Custom
Fragrance Compounds,
Essential Oils
International Flavors &
Fragrances Inc.
521 West 57th Street
New York, NY 10019
[tel] (212) 765-5500
[fax] (212) 708-7132
www.iff.com
Nicolas Mirzayantz
Fragrance Compounds
Mane USA
60 Demarest Drive
Wayne, NJ 07470
[tel] (973) 633-5533
[fax] (973) 633-5538
www.mane.com
maneusa@mane.com
Michel Mane
Fine Fragrance Compounds
and Essential Oils
Robertet
Fragrances, Inc.
125 Bauer Drive
Oakland, NJ 07436
SUPPLIERS
DIRECTORY
[tel] (201) 405-1000
[fax] (201) 405-0184
www.robertet.com
jlattarulo@robertetusa.com
Joseph Lattarulo
Manufacturers of Fragrances
for Use in Cosmetic, Toiletry
and Household Products
Also:
Robertet, Inc.
125 Bauer Drive
Oakland, NJ 07436
[tel] (201) 337-7100
[fax] (201) 337-0070
www.robertet.com
jptetrault@robertetusa.com
Jean Pierre Tetrault
Natural Extracts and Essential
Oils for Fragrances
Symrise
300 North Street
Teterboro, NJ 07608
[tel] (201) 288-3200
[fax] (201) 462-2363
www.symrise.com
Achim Daub
Fragrance Compounds &
Essential Oils
Also:
505 Park Avenue
15th floor
New York, NY 10022
[tel] (646) 459-5000
[fax] (646) 459-5020
www.symrise.com
doreen.bucher@symrise.com
Doreen Bucher
Fragrance Compounds &
Essential Oils
Takasago International
Corporation (U.S.A.)
Fragrance Division
4 Volvo Drive
Rockleigh, NJ 07647-0932
[tel] (201) 767-9001
[fax] (201) 784-7200
www.takasago.com
Paul Ireland
Producer of Fragrance
Compounds and Aroma
Chemicals
FEBRUARY 2012 / 53 / BEAUTY FASHION
Ungerer & Company
4 Bridgewater Lane
Lincoln Park, NJ 07035
[tel] (973) 628-0600
[fax] (973) 628-0251
www.ungererandcompany.com
mmagliaro@ungerer.org
Mark Magliaro
Carla Arcangelo
Flavors, Fragrances, Essential
Oils, Oleoresins and Aromatics
SPECIALTY
INGREDIENTS
Ungerer & Company
4 Bridgewater Lane
Lincoln Park, NJ 07035
[tel] (973) 628-0600
[fax] (973) 628-0251
www.ungererandcompany.com
mmagliaro@ungerer.org
Mark Magliaro
Carla Arcangelo
Flavors, Fragrances, Essential
Oils, Oleoresins and Aromatics
BOTTLE &
PACKAGING
DESIGN
ABA Packaging
Corporation
740 Blue Point Road
Holtsville, NY 11742
[tel] (631) 758-4200
[fax] (631) 758-4295
www.abapackaging.com
info@abapackaging.com
Rafael Cruz
Glass Bottles, Closures,
Pumps, Private Molds, Ceramic
Decoration, Frosting and
Accessories
Albea Group
595 Madison Avenue
10th floor
New York, NY 10022
[tel] (212) 371-5100
[fax] (212) 829-9539
www.alcanpackaging.com
beauty.packaging@alcan.com
Stephane Tondenier
Laminate Tubes, Plastic Tubes,
Mascaras & Eyeliners, Lip
Glosses, Sticks & Lipsticks
Bormioli Luigi USA
5 Walnut Grove Drive
Suite 140
Horsham, PA 19044
[tel] (215) 672-7111
[fax] (215) 672-7115
www.bormioliluigi.com
obursac@luigibormioli.com
Olga Bursac
Cosmetic and Perfume
Containers; Glass Design,
Manufacturing & Distribution
CEI: Cosmetic Essence
Innovations
2182 Highway 35
Holmdel, NJ 07733
[tel] (732) 888-7788
[fax] (732) 888-1994
www.cosmeticessence.com
Vincent Langone
Blending & Filling of
Fragrances, Cremes, Lotions,
Color Cosmetics; Package
Design, Development &
Sourcing. Contract Packaging,
Assembly & Full Distribution.
In-House Capabilities Include
Thermoforming, Rigid Box
Manufacturing & Injection
Blow Molding
ColorOptics, an Arcade
Marketing Company
216 Midland Avenue
Saddle Brook, NJ 07663
[tel] (973) 772-1007
[fax] (973) 771-8991
hbarrett@arcadeinc.com
Heather Barrett-Babich
Premium Cartons, Exclusive
Packaging Designs; Creative,
Cost-Effective Engineering &
Production; Turn-Key
Innovation, Proprietary
Formats w/Arcade Sampling
Technology; Cold & Hot Foil,
Optikote, Optiview, and an

Array of Premier Specialty
Finishes
HCT Packaging
746 Rte 202-206
Bridgewater, NJ 08889
[tel] (908) 203-8010
[fax] (908) 203-8019
www.hctpackaging.com
Plastic Injection Molding -
Specializing in Compact
Manufacturing and Design.
Turnkey Services - Metal
Injection Molding - ZAMAC
Lombardi Design &
Manufacturing
100 Doxsee Drive
Freeport, NY 11520
[tel] (516) 546-4400
[fax] (516) 546-4413
www.lombardi.cc
victor.caracappa@lombardi.cc
Victor Caracappa
Injection-Molded Packaging
Components, Custom and
Stock
Maesa Group
40 Worth Street
Suite 705
New York, NY 10013
[tel] (212) 674-5555
[fax] (212) 431-6614
www.maesa.com
jill.belasco@maesa.com
gregory.mager@maesa.com
Jill Belasco
Gregory Mager
Private Label Beauty,
Fragrance, Home
Marc Rosen Associates
111 East 59th Street
6th floor
New York, NY 10022
[tel] (212) 421-3307
[fax] (212) 421-2804
www.mra-nyc.com
kevin@mra-nyc.com
Kevin Marshall
Marc Rosen Associates is a
Boutique Creative Agency Built
Around Diverse, International
Design and Branding
Professionals. Our In-House
Specialties are Award Winning
Design and Branding Insights
within the Beauty & Luxury
Packaging Arenas
Michael Giordano
International Inc.
14851 NE 20th Avenue
North Miami, FL 33181
[tel] (305) 948-6673
[fax] (305) 948-9853
www.mgiordano.com
debbie@mgiordano.com
Vito Giardina
Debra Beilman
Cosmetics, Fragrance & Bath
SGB Packaging
Group, Inc.
401 Hackensack Avenue
7th floor
Hackensack, NJ 07601
[tel] (201) 488-3030
[fax] (201) 488-3666
www.sgbpackaging.com
sgibli@sgbpackaging.com
Shoshana Gibli
Primary Packaging for
Cosmetic, Fragrance and
Skincare. Variety of Stock in
Injection, PET Plastic Bottles,
Tottles , Mascara and Nail
Brushes, Compression Caps,
Wood, Jars, Airless Pouch
Systems, Glass Bottles, Vials &
Samplers
SGD North America, Inc.
900 Third Avenue
4th floor
New York, NY 10022
[tel] (212) 753-4200
[fax] (212) 355-6073
www.sgdgroup.com
sheherazade.chamlou
@sgdgroup.com
Sheherazade Chamlou
Manufacturer of Fine
Perfumery and Cosmetic Glass
GLASS, CARTON,
AND COMPONENT
MANUFACTURING
ABA Packaging
Corporation
740 Blue Point Road
Holtsville, NY 11742
[tel] (631) 758-4200
[fax] (631) 758-4295
www.abapackaging.com
info@abapackaging.com
Rafael Cruz
Glass Bottles, Closures,
Pumps, Private Molds, Ceramic
Decoration, Frosting and
Accessories
Albea Group
595 Madison Avenue
10th floor
New York, NY 10022
[tel] (212) 371-5100
[fax] (212) 829-9539
www.alcanpackaging.com
beauty.packaging@alcan.com
Stephane Tondenier
Laminate Tubes, Plastic Tubes,
Mascaras & Eyeliners, Lip
Glosses, Sticks & Lipsticks
Bormioli Luigi USA
5 Walnut Grove Drive
Suite 140
Horsham, PA 19044
[tel] (215) 672-7111
[fax] (215) 672-7115
www.bormioliluigi.com
obursac@luigibormioli.com
Olga Bursac
Cosmetic and Perfume
Containers; Glass Design,
Manufacturing & Distribution
Bormioli Rocco
Glass Inc.
41 Madison Avenue, 16th floor
New York, NY 10010
[tel] (212) 719-1155 x108
[fax] (212) 719-3606
www.bormioliroccousa.com
Ida Traficante
Manufacturer of High Quality
Perfumery and Cosmetic
Bottles, Stock and Custom
Glass Containers, Decorated
C+N Packaging, Inc.
105 Wyandanch Avenue
Wyandanch, NY 11798
[tel] (631) 491-1400
[fax] (631) 491-1299
www.cnpkg.com
bmarkert@cnpkg.com
Brooks Markert
Closures for Fragrance and
Cosmetics
CEI: Cosmetic
Essence Innovations
2182 Highway 35
Holmdel, NJ 07733
[tel] (732) 888-7788
[fax] (732) 888-1994
www.cosmeticessence.com
Vincent Langone
Blending & Filling of
Fragrances, Cremes, Lotions,
Color Cosmetics; Package
Design, Development &
Sourcing. Contract Packaging,
Assembly & Full Distribution.
In-House Capabilities Include
Thermoforming, Rigid Box
Manufacturing & Injection
Blow Molding
ColorOptics, an Arcade
Marketing Company
216 Midland Avenue
Saddle Brook, NJ 07663
[tel] (973) 772-1007
[fax] (973) 771-8991
hbarrett@arcadeinc.com
Heather Barrett-Babich
Premium Cartons, Exclusive
Packaging Designs; Creative,
Cost-Effective Engineering &
Production; Turn-Key
Innovation, Proprietary
Formats w/Arcade Sampling
Technology; Cold & Hot Foil,
Optikote, Optiview, and an
Array of Premier Specialty
Finishes
FEBRUARY 2012 / 54
/ BEAUTY FASHION
Colt’s Plastics
Company, Inc.
P.O. Box 429
969 North Main Street
Dayville, CT 06241
[tel] (800) 222-2658
[fax] (860) 779-0782
www.coltsplastics.com
Dan Carter
Plastic Jars, Caps, Sifters, Disc
Fitments,and Spatulas, Jars
from 1/32 oz. to 21 oz. Jar
Styles Include Single-Wall,
Double Wall, Heavy-Wall, Slim-
Line, Low Profile. Jars
Manufactured in GPS, SAN and
PETG. Plastic Caps from 13mm
to 132mm
Heinz Glas USA Inc.
360 Hurst Street
Linden, NJ 07036
[tel] (908) 474-0300
[fax] (908) 474-0306
www.heinzglass.com
www.hgd.pl
mmazzei@heinzglasusa.com
E. Mazzei
Glass Bottles & Decoration,
Plastic Bottlles, Caps &
Closures & Decoration
Lombardi Design &
Manufacturing
100 Doxsee Drive
Freeport, NY 11520
[tel] (516) 546-4400
[fax] (516) 546-4413
www.lombardi.cc
victor.caracappa@lombardi.cc
Victor Caracappa
Injection-Molded Packaging
Components, Custom and
Stock
MWV Health & Beauty
Packaging
501 South 5th Street
Richmond, VA 23219
[tel] (804) 444-1000
www.meadwestvaco.com
creativepackaging@mead
westvaco.com
Liz Ludwig
Formerly MeadWestvaco
Health & Beauty Packaging.
A Leader in the Development
& Marketing of Packaging for
Healthcare, Personal Care &
Cosmetic Markets. Distinctive
through Our Use of
Paperboard, Plastic &
Combinations of these
Materials
Maesa Group
40 Worth Street
Suite 705
New York, NY 10013
[tel] (212) 674-5555
[fax] (212) 431-6614
www.maesa.com
jill.belasco@maesa.com
gregory.mager@maesa.com
Jill Belasco
Gregory Mager
Private Label Beauty,
Fragrance, Home
Marc Rosen Associates
111 East 59th Street
6th floor
New York, NY 10022
[tel] (212) 421-3307
[fax] (212) 421-2804
www.mra-nyc.com
kevin@mra-nyc.com
Kevin Marshall
Marc Rosen Associates is a
Boutique Creative Agency Built
Around Diverse, International
Design and Branding
Professionals. Our In-House
Specialties are Award Winning
Design and Branding Insights
Within the Beauty & Luxury
Packaging Arenas
Pochet of America, Inc.
415 Hamburg Turnpike
Wayne, NJ 07470
[tel] (973) 942-4923
[fax] (973) 942-5364
www.verreries-pochet.fr
Gerald Walle
Glass Bottles and Jars
Preface Deux, Inc.
641 Lexington Avenue
21st floor
New York, NY 10022
[tel] (212) 754-5700
[fax] (212) 754-5629
www.pivaudran.com
tesem.com
aviva.himoff@prefacedeux
.com
Aviva Himoff
Metal and Vacuum Metalized
Parts, Caps, Lids, Spray Cases
and Special Decoration on
Glass Bottles for the Fragrance
and Cosmetic Industry
SGB Packaging
Group, Inc.
401 Hackensack Avenue
7th floor
Hackensack, NJ 07601
[tel] (201) 488-3030
[fax] (201) 488-3666
www.sgbpackaging.com
sgibli@sgbpackaging.com
Shoshana Gibli
Primary Packaging for
Cosmetic, Fragrance and
Skincare. Variety of Stock in
Injection, PET Plastic Bottles,
Tottles , Mascara and Nail
Brushes, Compression Caps,
Wood, Jars, Airless Pouch

Systems, Glass Bottles, Vials &
Samplers
SGD North America, Inc.
900 Third Avenue
4th floor
New York, NY 10022
[tel] (212) 753-4200
[fax] (212) 355-6073
www.sgdgroup.com
sheherazade.chamlou
@sgdgroup.com
Sheherazade Chamlou
Manufacturer of Fine
Perfumery and Cosmetic Glass
FILLING,
ASSEMBLY,
& PACKAGING
Albea Group
595 Madison Avenue
10th floor
New York, NY 10022
[tel] (212) 371-5100
[fax] (212) 829-9539
www.alcanpackaging.com
beauty.packaging@alcan.com
Stephane Tondenier
Laminate Tubes, Plastic Tubes,
Mascaras & Eyeliners, Lip
Glosses, Sticks & Lipsticks
CEI: Cosmetic
Essence Innovations
2182 Highway 35
Holmdel, NJ 07733
[tel] (732) 888-7788
[fax] (732) 888-1994
www.cosmeticessence.com
Vincent Langone
Blending & Filling of
Fragrances, Cremes, Lotions,
Color Cosmetics; Package
Design, Development &
Sourcing. Contract Packaging,
Assembly & Full Distribution.
In-House Capabilities Include
Thermoforming, Rigid Box
Manufacturing & Injection
Blow Molding
ColorOptics, an Arcade
Marketing Company
216 Midland Avenue
Saddle Brook, NJ 07663
[tel] (973) 772-1007
[fax] (973) 771-8991
hbarrett@arcadeinc.com
Heather Barrett-Babich
Premium Cartons, Exclusive
Packaging Designs; Creative,
Cost-Effective Engineering &
Production; Turn-Key
Innovation, Proprietary
Formats w/Arcade Sampling
Technology; Cold & Hot Foil,
Optikote, Optiview, and an
Array of Premier Specialty
Finishes
HCT Packaging
746 Rte 202-206
Bridgewater, NJ 08889
[tel] (908) 203-8010
[fax] (908) 203-8019
www.hctpackaging.com
Plastic Injection Molding -
Specializing in Compact
Manufacturing and Design.
Turnkey Services - Metal
Injection Molding - ZAMAC
Lombardi Design &
Manufacturing
100 Doxsee Drive
Freeport, NY 11520
[tel] (516) 546-4400
[fax] (516) 546-4413
www.lombardi.cc
victor.caracappa@lombardi.cc
Victor Caracappa
Injection-Molded Packaging
Components, Custom and
Stock
Maesa Group
40 Worth Street
Suite 705
New York, NY 10013
[tel] (212) 674-5555
[fax] (212) 431-6614
www.maesa.com
jill.belasco@maesa.com
gregory.mager@maesa.com
Jill Belasco
Gregory Mager
Private Label Beauty,
Fragrance, Home
Marc Rosen Associates
111 East 59th Street
6th floor
New York, NY 10022
[tel] (212) 421-3307
[fax] (212) 421-2804
www.mra-nyc.com
kevin@mra-nyc.com
Kevin Marshall
Marc Rosen Associates is a
Boutique Creative Agency Built
Around Diverse, International
Design and Branding
Professionals. Our In-House
Specialties are Award Winning
Design and Branding Insights
within the Beauty & Luxury
Packaging Arenas
Milbar Labs, Inc.
20 Commerce Street
East Haven, CT 06512
[tel] (203) 467-1577
[fax] (203) 467-1573
www.milbarlabs.com
Gus Bezas
R&D, Cosmeceutical
Developer, Manufacturing &
Filling of High-Performance
Skin & Hair Care Products;
Incorporate Leading Scientific
Technologies, Superior
Formulations & Advance
Delivery Vehicles to Bridge
Gap Between Rx and High-End
Cosmetics
Packaging &
Distribution Resources
300 Kennedy Drive
Sayreville, NJ 08872
[tel] (732) 316-2757 x305
[fax] (732) 316-0601
www.pdrnj.com
sales@pdrnj.com
Jack Sandbach
Turnkey Distribution, High
Volume Assembly, Automatic
Shrink Wrapping, Automated
Pick/Pack Line. Culling &
Sorting, Returns Processing,
Storage, Barcoding/UPC, EDI
Processing, B2B & B2C,
Customer Service/Order
Processing, Inventory Control
COSMETIC
RESEARCH
SERVICES
Global Trend Tracker &
Product Anthropologist
235 West 56th Street
New York, NY 10019
[tel] (212) 315-5802
daisyvino2@yahoo.com
Marguerite La Corte
Global Trend Tracker &
Product Anthropologist,
Travels Worldwide 30+ Days/5
Countries to Help R&D and
Marketing Clients Identify
Emerging Consumer Insights,
Novel Ingredients, Unique
Rituals Through Her
Proprietary Trend Reports
Lady Burd Exclusive
Cometics, Inc.
44 Executive Boulevard
Farmingdale, NY 11735
[tel] (631) 454-0444
[fax] (631) 454-0446
www.ladyburd.com
sales@ladyburd.com
Roberta Burd
Tina Burd
Mfr Color Cosmetics, Skincare.
R&D Custom Formulations. Mfr
Powders, Powder Pressings,
Lipsticks, Foundation Sticks,
Bath & Body, Hair Care, Men’s
Products, Brushes. Full
Turnkey Service. CTFA & GMP
Comp, Registered European
Union
FEBRUARY 2012 / 55
/ BEAUTY FASHION
Market View
5112 Emerald Forest Drive
Austin, TX 78745
[tel] (512) 441-3665
www.cosmeticmarket.com
cosind@gmail.com
Marlene Eskin
Tracks Industry Sales,
Monitors Internet, Has Online
Consumer Testing Panel
Milbar Labs, Inc.
20 Commerce Street
East Haven, CT 06512
[tel] (203) 467-1577
[fax] (203) 467-1573
www.milbarlabs.com
Gus Bezas
R&D, Cosmeceutical
Developer, Manufacturing &
Filling of High-Performance
Skin & Hair Care Products;
Incorporate Leading Scientific
Technologies, Superior
Formulations & Advance
Delivery Vehicles to Bridge
Gap Between Rx and High-End
Cosmetics
The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050
[tel] (516) 625-0700
[fax] (516) 625-4691
www.npd.com
elise_marshall@npd.com
nancy_russo@npd.com
Elise Marshall
Nancy Russo
NPD Offers Consumer Panel
and Retail Sales Tracking
Services, SPeical Reports,
Custom Research and Industry
Expertise for the Beauty
Market in the U.S., France,
Italy and China
CONTRACT
MANUFACTURING
& PACKAGING
Albea Group
595 Madison Avenue
10th floor
New York, NY 10022
[tel] (212) 371-5100
[fax] (212) 829-9539
www.alcanpackaging.com
beauty.packaging@alcan.com
Stephane Tondenier
Laminate Tubes, Plastic Tubes,
Mascaras & Eyeliners, Lip
Glosses, Sticks & Lipsticks
Arcade Marketing, Inc.
1700 Broadway
25th Floor
New York, NY 10019
[tel] (212) 541-2600
[fax] (212) 489-3026
www.arcadeinc.com
Diane Crecca
Sampling Technologies
CEI: Cosmetic Essence
Innovations
2182 Highway 35
Holmdel, NJ 07733
[tel] (732) 888-7788
[fax] (732) 888-1994
www.cosmeticessence.com
Vincent Langone
Blending & Filling of
Fragrances, Cremes, Lotions,
Color Cosmetics; Package
Design, Development &
Sourcing. Contract Packaging,
Assembly & Full Distribution.
In-House Capabilities Include
Thermoforming, Rigid Box
Manufacturing & Injection
Blow Molding
ColorOptics, an Arcade
Marketing Company
216 Midland Avenue
Saddle Brook, NJ 07663
[tel] (973) 772-1007
[fax] (973) 771-8991
hbarrett@arcadeinc.com
Heather Barrett-Babich
Premium Cartons, Exclusive
Packaging Designs; Creative,
Cost-Effective Engineering &
Production; Turn-Key
Innovation, Proprietary
Formats w/Arcade Sampling
Technology; Cold & Hot Foil,
Optikote, Optiview, and an
Array of Premier Specialty
Finishes
Dermaceutical
Laboratories, LLC
30-32 Henry Street
Teterboro, NJ 07608
[tel] (201) 288-9477
[fax] (201) 288-9466
www.dermaceuticallabs.com
wendy@dermaceuticallabs
.com
Wendy Chang
James Chang
Leading Manufacturer of
Advanced Emulsion
Technologies for the Skin Care,
Hair Care, Bath and Body Care
& Cosmeceuticals Market
Lady Burd Exclusive
Cometics, Inc.
44 Executive Boulevard
Farmingdale, NY 11735
[tel] (631) 454-0444
[fax] (631) 454-0446
www.ladyburd.com
sales@ladyburd.com

Roberta Burd
Tina Burd
Mfr Color Cosmetics, Skincare.
R&D Custom Formulations. Mfr
Powders, Powder Pressings,
Lipsticks, Foundation Sticks,
Bath & Body, Hair Care, Men’s
Products, Brushes. Full
Turnkey Service. CTFA & GMP
Comp, Registered European
Union
Lombardi Design &
Manufacturing
100 Doxsee Drive
Freeport, NY 11520
[tel] (516) 546-4400
[fax] (516) 546-4413
www.lombardi.cc
victor.caracappa@lombardi.cc
Victor Caracappa
Injection-Molded Packaging
Components, Custom and
Stock
Maesa Group
40 Worth Street
Suite 705
New York, NY 10013
[tel] (212) 674-5555
[fax] (212) 431-6614
www.maesa.com
jill.belasco@maesa.com
gregory.mager@maesa.com
Jill Belasco
Gregory Mager
Private Label Beauty,
Fragrance, Home
Michael Giordano
International Inc.
14851 NE 20th Avenue
North Miami, FL 33181
[tel] (305) 948-6673
[fax] (305) 948-9853
www.mgiordano.com
debbie@mgiordano.com
Vito Giardina
Debra Beilman
Cosmetics, Fragrance & Bath
Milbar Labs, Inc.
20 Commerce Street
East Haven, CT 06512
[tel] (203) 467-1577
[fax] (203) 467-1573
www.milbarlabs.com
Gus Bezas
R&D, Cosmeceutical
Developer, Manufacturing &
Filling of High-Performance
Skin & Hair Care Products;
Incorporate Leading Scientific
Technologies, Superior
Formulations & Advance
Delivery Vehicles to Bridge
Gap Between Rx and High-End
Cosmetics
Preface Deux, Inc.
641 Lexington Avenue
21st floor
New York, NY 10022
[tel] (212) 754-5700
[fax] (212) 754-5629
www.pivaudran.com
tesem.com
aviva.himoff@prefacedeux
.com
Aviva Himoff
Metal and Vacuum Metalized
Parts, Caps, Lids, Spray Cases
and Special Decoration on
Glass Bottles for the Fragrance
and Cosmetic Industry
SGB Packaging
Group, Inc.
401 Hackensack Avenue
7th floor
Hackensack, NJ 07601
[tel] (201) 488-3030
[fax] (201) 488-3666
www.sgbpackaging.com
sgibli@sgbpackaging.com
Shoshana Gibli
Primary Packaging for
Cosmetic, Fragrance and
Skincare. Variety of Stock in
Injection, PET Plastic Bottles,
Tottles , Mascara and Nail
Brushes, Compression Caps,
Wood, Jars, Airless Pouch
Systems, Glass Bottles, Vials &
Samplers
Shannen
Promotions, Inc.
400 Post Avenue
Suite #402
Westbury, NY 11590
[tel] (212) 687-9284
[fax] (212) 972-7943
www.shannenpromotions.com
hannenberg@shannenpromo
tions.com
Howard P. Annenberg
Kevin Baren
Designers & Producers of
Point-Of-Purchase Displays for
the Cosmetic Industry.
Manufacturers of Custom
Banner Programs, Acrylic,
Injection Molding, Corrugated
& Process Silk Screening
DISTRIBUTION &
FULFILLMENT
CEI: Cosmetic
Essence Innovations
2182 Highway 35
Holmdel, NJ 07733
[tel] (732) 888-7788
[fax] (732) 888-1994
www.cosmeticessence.com
Vincent Langone
Blending & Filling of
Fragrances, Cremes, Lotions,
Color Cosmetics; Package
Design, Development &
Sourcing. Contract Packaging,
Assembly & Full Distribution.
In-House Capabilities Include
Thermoforming, Rigid Box
Manufacturing & Injection
Blow Molding
ColorOptics, an Arcade
Marketing Company
216 Midland Avenue
Saddle Brook, NJ 07663
[tel] (973) 772-1007
[fax] (973) 771-8991
hbarrett@arcadeinc.com
Heather Barrett-Babich
Premium Cartons, Exclusive
Packaging Designs; Creative,
Cost-Effective Engineering &
Production; Turn-Key
Innovation, Proprietary
Formats w/Arcade Sampling
Technology; Cold & Hot Foil,
Optikote, Optiview, and an
Array of Premier Specialty
Finishes
Maesa Group
40 Worth Street
Suite 705
New York, NY 10013
[tel] (212) 674-5555
[fax] (212) 431-6614
www.maesa.com
jill.belasco@maesa.com
gregory.mager@maesa.com
Jill Belasco
Gregory Mager
Private Label Beauty,
Fragrance, Home
Michael Giordano
International Inc.
14851 NE 20th Avenue
North Miami, FL 33181
[tel] (305) 948-6673
[fax] (305) 948-9853
www.mgiordano.com
debbie@mgiordano.com
Vito Giardina
Debra Beilman
Cosmetics, Fragrance & Bath
MARKETING
TOOLS
ACCESSmr
111 East 59th Street
6th floor
New York, NY 10022
[tel] (212) 421-3307
[fax] (212) 421-2804
www.mra-nyc.com
marc@mra-nyc.com
Marc Rosen
FEBRUARY 2012 / 56 / BEAUTY FASHION
ACCESSmr Is a Marketing
Consultancy that Partners with
Clients & Brands to Network,
Develop and Institute New
Pathways of Profitability and
Improve Industry/Consumer
Awareness
Arcade Marketing, Inc.
1700 Broadway
25th Floor
New York, NY 10019
[tel] (212) 541-2600
[fax] (212) 489-3026
www.arcadeinc.com
Diane Crecca
Sampling Technologies
ColorOptics, an Arcade
Marketing Company
216 Midland Avenue
Saddle Brook, NJ 07663
[tel] (973) 772-1007
[fax] (973) 771-8991
hbarrett@arcadeinc.com
Heather Barrett-Babich
Premium Cartons, Exclusive
Packaging Designs; Creative,
Cost-Effective Engineering &
Production; Turn-Key
Innovation, Proprietary
Formats w/Arcade Sampling
Technology; Cold & Hot Foil,
Optikote, Optiview, and an
Array of Premier Specialty
Finishes
Global Trend Tracker &
Product Anthropologist
235 West 56th Street
New York, NY 10019
[tel] (212) 315-5802
daisyvino2@yahoo.com
Marguerite La Corte
Global Trend Tracker &
Product Anthropologist,
Travels Worldwide 30+ Days/5
Countries to Help R&D and
Marketing Clients Identify
Emerging Consumer Insights,
Novel Ingredients, Unique
Rituals Through Her
Proprietary Trend Reports
Horner Enterprises, Inc.
160 East 38th Street #18A
New York, NY 10016
[tel] (212) 697-3311
[fax] (212) 697-3322
dnhorner@aol.com
David Horner
Strategic Marketing and Sales
Market View
5112 Emerald Forest Drive
Austin, TX 78745
[tel] (512) 441-3665
www.cosmeticmarket.com
cosind@gmail.com
Marlene Eskin
Tracks Industry Sales,
Monitors Internet, Has Online
Consumer Testing Panel
Michael Giordano
International Inc.
14851 NE 20th Avenue
North Miami, FL 33181
[tel] (305) 948-6673
[fax] (305) 948-9853
www.mgiordano.com
debbie@mgiordano.com
Vito Giardina
Debra Beilman
Cosmetics, Fragrance & Bath
RPG (The Royal
Promotion Group)
119 West 57th Street
New York, NY 10019
[tel] (212) 246-3780
[fax] (212) 399-9135
www.rpg57.com
info@rpg57.com;
EllenFriedman@rpg57.com
Ellen Friedman
Design, Development &
Manufacturing, Displays,
Fixtures & Retail Environments
Shannen
Promotions, Inc.
400 Post Avenue
Suite #402
Westbury, NY 11590
[tel] (212) 687-9284
[fax] (212) 972-7943
www.shannenpromotions.com
hannenberg@shannenpromo
tions.com
Howard P. Annenberg
Kevin Baren
Designers & Producers of
Point-Of-Purchase Displays for
the Cosmetic Industry.
Manufacturers of Custom
Banner Programs, Acrylic,
Injection Molding, Corrugated
& Process Silk Screening
Susan M. Rafaj
Marketing Services
135 E. 55th Street
4th Floor
New York, NY 10022
[tel] (212) 759-1991
[fax] (212) 755-4841
www.rafaj.com
susan@rafaj.com
Susan M. Rafaj
Mitchell Bierman
John Collier
Advertising, Concept
Development, Package Design,
Product Development, Point of
Sale Materials, In-Store
Environments, Web & CD ROM
Development, Training
Materials; Marketing/Business
Plans, Sales Promotion
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