CR Magazine Summer 2015

Managing Your
Personal
We were fortunate to have three of our YPN all-stars join us to provide tips for
managing your personal brand, on and off-line, at our March YPN Breakfast. Their
tips were too good not to share with you.
MATT LARICY
of Americorp Real Estate
uTake advantage of online ads – It’s
the best way to grow your online
presence.
uBe consistent – Use the
same photos and bio points
in your profiles.
uUse video for listings
and to deliver market
updates to position
yourself as an expert.
ERIN MANDEL
of @properties
uAdvertise in a medium that best
speaks to your target audience.
uEngage your sphere of influence
with client success stories.
uSocial media is a popular
platform. Be sure to appear
honest and professional.
Your clients, peers and
potential new business
are dialed into the
same network.
uDon’t just say you love
your job – use social
media to show it.
uDress how you want to
be perceived and how you
want the industry portrayed.
uCheck in with clients who
haven’t submitted reviews yet.
uOnly delegate if the transaction
doesn’t hinge on you being
involved in that task.
uDress to impress!
Remember the first
impressions are important;
however, comfort is key.
uThis business is hard
work. Learn good systems,
practice with passion and
learn something new every day.
uSurround yourself with
positive, energetic people.
Your immediate sphere of
influence will elevate you
to the next level.
Chicago REALTOR ® Magazine
34.