BRAND BOOK STYLE GUIDE
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<strong>BRAND</strong> ESSENCE<br />
YOUR TRUSTED TECHNOLOGY PARTNER.<br />
<strong>BRAND</strong> VOICE<br />
DEPENDABLE. ENTREPRENEURIAL. RESPECTED.<br />
The voice of XTIVIA should always be easy to interact with: friendly, smart and passionate. The voice<br />
should also be simple and straight-forward — XTIVIA makes things easier, does the heavy lifting and<br />
always, always delivers. Whether you’re a client signing on for yet another project or a prospect<br />
reviewing your options, you understand that with XTIVIA you’ll get more than you pay for. They’re in<br />
it for the relationship, not the project. They’re dependable, honest and forward-thinking problem<br />
solvers that will be with you every step of the way.<br />
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