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BRAND BOOK STYLE GUIDE

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UNIQUE SELLING PROPOSITIONS<br />

2<br />

COMMITTED<br />

EXECUTIVE LEADERSHIP<br />

THAT STANDS THE TEST OF TIME.<br />

• You can have the confidence that our leadership will remain solid, steady, driven and involved.<br />

We’re committed to delivering great long-term results, no matter what.<br />

• XTIVIA is not a revolving door; leadership is innovative, forward-thinking and committed.<br />

• Loyalty, friendship, diligence and teamwork are founding principles.<br />

• Those at the executive level average 10+ years with XTIVIA.<br />

6<br />

7

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