BRAND BOOK STYLE GUIDE

LOGO & USAGE
LOGO STAGING AREA
PRIMARY LOGO
The staging area, also called clear space, is the area around the logo that must always remain clear. It should be thought of as
part of the design. The staging area helps separate the logo from visual clutter and helps the design stand out clearly for easier
recognition. No other printed material should violate this space. This space also determines the minimum distance between
the logo and the closest edge of the surrounding area. The staging area required for our logo at the size shown is indicated
here by a (green) box.
REVERSED &
ONE COLOR
“X” height
Half of the logo “X” height should be the clearspace
MINIMUM LOGO SIZE
If reversed on a background, background color must have high contrast not to interfere with the logo.
Logos may be reproduced as large as necessary. However, there are limits to how small the design may appear. The logo may never
be reproduced smaller than 1 inch wide.
INCORRECT LOGO USAGE
The logo should never be altered or distorted and should never deviate from the established guidelines. Never alter or
distort the shape or color. Using XTIVIA in type body: Whenever XTIVIA is used in emails, sales materials, or any internal
communication, it is always written in all capital letters: XTIVIA. Initial caps (e.g. Xtivia) is NOT permitted in any circumstance.
1''
Example 1 Example 2 Example 3 Example 4 Example 5
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