BRAND BOOK STYLE GUIDE
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<strong>BRAND</strong> PHOTOS<br />
WE BUILD<br />
IT BETTER.<br />
Photos used in marketing materials should always support the<br />
XTIVIA brand. Photos should be professional in nature, but that<br />
doesn’t mean only photos of people in a business environment can<br />
be used. Metaphorical photos are also encouraged. Examples of<br />
photography style currently being used are shown here:<br />
OUR CUTTING-EDGE<br />
SOLUTIONS KEEP<br />
YOU BALANCED.<br />
22<br />
23
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