BRAND BOOK STYLE GUIDE
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TAKING OUR CLIENTS<br />
TO NEW HEIGHTS.<br />
INTRODUCTION<br />
The purpose of this book is to bring clarity to the XTIVIA brand. In these pages you will<br />
find the company’s unique selling propositions (USPs), core brand messaging, and<br />
key usage guidelines for the XTIVIA logo, color scheme, typography and more.<br />
It is important that we work together to ensure that the XTIVIA brand is delivered consistently in the<br />
markets we serve – whether in how we talk about what we do and why we do it or how our logo is<br />
utilized. Every touch point with our key audiences is a chance for the XTIVIA brand to shine.<br />
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