Demand side management of a supply chain through ... - ecr-uvt

Indicators that can be used in evaluating merchandising plan
The criteria for evaluation of the merchandising plan should be used
to review the results against:
- Consumer and shopper satisfaction measures;
- Financial performance measures (volume, value and profit);
- Operational efficiency measures;
- External competitiveness measures (such as share or satisfaction)
Indicators:
- Turnover
- Gross profit
- Gross margin
- Stock rotation speed
- Average transaction
- Market share
- Gross Margin Return On Investment (GMROI)
- Consumer satisfaction
© SCM 4 ECR Mădălina Barna, Virgil Popa