Demand side management of a supply chain through ... - ecr-uvt

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SCM 4 ECR SYMPOSIUM DEMAND SIDE MANAGEMENT OF A SUPPLY CHAIN THROUGH ASSORTMENT OPTIMIZATION. MERCHANDISING TOOLS Mădălina BARNA Virgil POPA
ECR Principles * Focus on consumers: At the heart of ECR is a commitment to the belief that sustained business success steams only from providing consumers with products and services that consistently meat or surpasses their demands and expectations. * Working together: The second guiding principle is the recognition that the greater consumer value can be offered only when we work together; ECR makes the difference between demand and supply-side processes. All the processes are supported by the enablers which help to efficiently communicate the accompanying data and information. © SCM 4 ECR Mădălina Barna, Virgil Popa
Page 1: SUPPLY CHAIN MANAGEMENT FOR EFFICIE
Page 5 and 6: In the ECR approach, two of the fou
Page 7 and 8: © SCM 4 ECR Mădălina Barna, Virg
Page 9 and 10: Efficient replenishment ER Concept
Page 11 and 12: The Right Assortment There are seve
Page 15 and 16: Merchandising objectives - support
Page 19 and 20: Indicators that can be used in eval

Demand side management of a supply chain through ... - ecr-uvt

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