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WCS Annual Report 2012 - Wildlife Conservation Society

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22<br />

wildlife conservation society <strong>Annual</strong> <strong>Report</strong> <strong>2012</strong><br />

/ <strong>WCS</strong> Leadership in the Media<br />

During the past year, the <strong>WCS</strong> Communications Department<br />

initiated a successful new push to more aggressively<br />

develop and place opinion and blog pieces in both the<br />

print and online media to promote the work of <strong>WCS</strong> at<br />

home and abroad. Those efforts have resulted in dozens<br />

of high-value op-ed placements in venues that include:<br />

• The New York Times<br />

• New York Daily News<br />

• Christian Science Monitor<br />

• USA Today<br />

• National Geographic<br />

• Crain’s New York Business<br />

• CNN.com<br />

In one six-month period, separate pieces by <strong>WCS</strong> <strong>Conservation</strong>ists<br />

Liz Bennett and Justina Ray appeared on<br />

the op-ed page of The New York Times – the most soughtafter<br />

and competitive opinion space in the world. Through<br />

these and other placements, <strong>WCS</strong> has been able to show<br />

its leadership, drive policy, and raise new funds on a wide<br />

variety of institutional priorities – from the urgent need<br />

for greater local enforcement to combat the illegal wildlife<br />

trade, to the global threats to sharks from the shark fin<br />

trade, to the opportunities for positive environmental<br />

action in the newly democratic nation of Myanmar.<br />

At the same time <strong>WCS</strong> leaders have found their voices<br />

in a variety of electronic media, blogging online for outlets<br />

both local and national, including The Huffington Post,<br />

The Guardian Environment Blog, Yale Environment 360,<br />

The New York Times’ “Scientists at Work” column, the<br />

Queens Ledger and Patch.com. With more conservationminded<br />

readers getting their information from non-traditional<br />

sources, blogs and other digital media will play a<br />

greater role in the dissemination of <strong>WCS</strong>’s wide-ranging<br />

conservation efforts in the years to come.<br />

exercise was applied in their draft recovery<br />

strategy. She worked closely with EC scientific<br />

staff to respond to industry feedback and to<br />

proposals for improving the sections on caribou<br />

habitat and distribution objectives. She also<br />

advised several conservation groups on their<br />

public comments to the draft strategy.<br />

The completed strategy provides a framework<br />

for managing cumulative disturbance over 2.4<br />

million-square kilometers of Canada – an area<br />

close to the size of India and representing nearly<br />

one quarter of the country. Additionally, it puts<br />

forward a novel approach to managing critical<br />

habitat for a wide-ranging species that has lost<br />

significant ground to an expanding human footprint<br />

over the last 100 years and is threatened<br />

by intensifying natural resource development<br />

interests in the north.<br />

Narrowing the Hunt for Ebola<br />

In 2011, an outbreak of Ebola hemorrhagic<br />

fever near Kampala, Uganda took the life of a<br />

12-year-old girl. In response, conservationists<br />

with PREDICT, part of USAID’s Emerging Pandemic<br />

Threats program, embarked on a study<br />

of 14 previous human Ebola outbreaks and the<br />

responses of wildlife teams collecting animal<br />

samples. The report, published this year and<br />

led by <strong>WCS</strong> epidemiologist Sarah Olson, found<br />

that collecting samples from animal carcasses<br />

during outbreaks was a more effective detection<br />

method than samples from live animals.<br />

PREDICT is a consortium of <strong>WCS</strong> and the<br />

University of California at Davis, in partnership<br />

with Ecohealth Alliance, Metabiota, and<br />

the Smithsonian Institution. With the support<br />

of USAID, the Emerging Pandemic Threats<br />

program is protecting and improving global<br />

health, making it possible to pre-emptively identify<br />

novel pathogens in wildlife that could pose<br />

pandemic threats to humans.<br />

The Ebola study was designed to develop a<br />

set of animal sampling recommendations to<br />

maximize the effectiveness of outbreak response<br />

efforts with limited resources. Because<br />

the initial human infections have an animal<br />

origin, early detection of Ebola in animal<br />

populations near a human outbreak is crucial<br />

for learning more about this highly lethal virus.<br />

PREDICT wildlife veterinarians were sent to<br />

victims’ villages to screen wildlife as a source<br />

of the virus.<br />

Olson and her colleagues found that carcass<br />

sampling yielded a 50 percent chance of finding<br />

the virus or antibodies against it, compared<br />

to less than six percent with free-ranging live<br />

animals. Response efforts to outbreaks of Ebola<br />

hemorrhagic fever in Africa can now benefit<br />

from a sampling strategy that focuses on the<br />

carcasses of gorillas, chimpanzees, and other<br />

species susceptible to the virus, according to<br />

wildlife health experts participating in the<br />

study, which was published in an online issue of<br />

Emerging Health Threats.<br />

Leading the Way on Science<br />

Education<br />

In September, the Association of Zoos and<br />

Aquariums (AZA) awarded its top honor for<br />

educational programming to the <strong>Wildlife</strong> <strong>Conservation</strong><br />

<strong>Society</strong> for the Online Teacher Academy.<br />

This innovative program helps educators<br />

discover and develop new teaching methods<br />

while inspiring student learning and conservation<br />

action. The AZA award recognizes outstanding<br />

achievement in educational program

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