Michael Song, Ph.D. - UMKC Institute for Entrepreneurship and ...

75. Song, X. Michael and Barbara Dyer (1995), “Innovation Strategy and the R&D-Marketing
Interface in Japanese Firms: A Contingency Perspective,” IEEE Transactions on
Engineering Management, 42 (4), 360-371.
76. Song, X. Michael and Mark E. Parry (1994), “The Dimensions of Industrial New Product
Success and Failure in State Enterprises in the People's Republic of China,” The Journal of
Product Innovation Management, 11 (2), 105-118.
77. Parry, Mark E. and X. Michael Song (1994), “Identifying New Product Successes in China,”
The Journal of Product Innovation Management, 11 (1), 15-30.
78. Norton, John, Mark E. Parry, and X. Michael Song (1994), “Integrating R&D and
Marketing: A Comparison of Practices in the Japanese and American Chemical Industries,”
IEEE Transactions on Engineering Management, 41 (1), 5-20.
79. Parry, Mark E. and X. Michael Song (1993), “Determinants of R&D-Marketing Integration
in High-Tech Japanese Firms,” The Journal of Product Innovation Management, 10 (1), 4-
22. (Lead article)
80. Song, X. Michael and Mark E. Parry (1993), “R&D-Marketing Integration in Japanese High-
Technology Firms: Hypotheses and Empirical Evidence,” Journal of the Academy of
Marketing Science, 21 (2), 125-133. (Lead article)
81. Song, X. Michael and Mark E. Parry (1993), “How the Japanese Manage the R&D-
Marketing Interface,” Research-Technology Management, 36 (4), 32-38.
82. Song, X. Michael and Mark E. Parry (1992), “The R&D-Marketing Interface in Japanese
High-Technology Firms,” Journal of Product Innovation Management, 9 (2), 91-112.
83. Holak, Susan L., Mark E. Parry, and X. Michael Song (1991), “The Relationship of
R&D/Sales to Firm Performance: An Investigation of Marketing Contingencies,” Journal of
Product Innovation Management, 8 (4), 267-282.
(* denotes non-refereed or editorial)
BOOK CHAPTERS
Halman, J.I.M., Keizer, J.A. and Song, Michael (2003) Strategic decision making about
technology-based innovation projects: Development and use of a risk reference framework, In:
Durand, Th. (Ed.), Bringing technology into the Boardroom, Strategy, Innovation and
competences for business value, Palgrave Macmillan, 387-411.
SELECTED CONFERENCE AND INVITED PRESENTATIONS
1. “Enhancing supply risk management performance: a transaction cost and social exchange
theory perspective,” (Petra Hoffmann, Holger Schiele, Michael Song, and Koos
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