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Michael Song, Ph.D. - UMKC Institute for Entrepreneurship and ...

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Technology marketing strategy<br />

Pricing strategy in high-tech environments<br />

Adoption of innovation with network externalities<br />

Marketing strategy <strong>for</strong> emerging markets<br />

International marketing strategies<br />

Doing business in China<br />

COURSES DEVELOPED AND TAUGHT<br />

<strong>Entrepreneurship</strong> <strong>and</strong> Innovation:<br />

New Venture Creation <strong>and</strong> Managing Growth (MBA, Executive MBA, & executive<br />

programs)<br />

<strong>Entrepreneurship</strong> <strong>and</strong> Innovation (Executive MBA & executive programs)<br />

Developing Business Models <strong>for</strong> Emerging Technologies (MBA & executive programs)<br />

Marketing Strategy Formulation <strong>and</strong> Execution in High-Tech Environments (Executive<br />

MBA)<br />

Marketing Strategy <strong>for</strong> New Ventures (MBA & Undergraduate)<br />

Technology Ventures (EMBA)<br />

Innovation Immersion (EMBA)<br />

Marketing:<br />

New Product Management (MBA, Executive MBA, & undergraduate)<br />

Pricing Strategy in High-Tech Environments (MBA & undergraduate)<br />

High Technology Product Design <strong>and</strong> Marketing (MBA & Executive MBA)<br />

Product/Service Development & Strategy (Executive MBA & MBA)<br />

International Marketing (Undergraduate & MBA)<br />

International Business (Undergraduate & MBA)<br />

High Technology Marketing (Executive MBA, MBA, & executive programs)<br />

Changes in Innovation (Executive MBA)<br />

Technology Portfolio Management (executive programs)<br />

<strong>Ph</strong>.D. seminars:<br />

Doctoral Seminar in Marketing Strategies<br />

Doctoral Seminar in Technology <strong>and</strong> Innovation Management<br />

Doctoral Seminar in Theoretical Foundation <strong>for</strong> <strong>Entrepreneurship</strong> Research<br />

Doctoral Seminar in Structural Equation Modeling<br />

PROFESSIONAL SERVICE:<br />

Conference Track Chair or Session Chair:<br />

Marketing Research Track Chair, 2003 American Marketing Association Summer<br />

Educators’ Conference<br />

Session Chair: ORSA/TIMS Joint National Meeting, 1991, 1992, 1994, & 1995<br />

American Marketing Association Winter Educators' Conference, 1992 & 1995<br />

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