Michael Song, Ph.D. - UMKC Institute for Entrepreneurship and ...
Michael Song, Ph.D. - UMKC Institute for Entrepreneurship and ...
Michael Song, Ph.D. - UMKC Institute for Entrepreneurship and ...
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Technology marketing strategy<br />
Pricing strategy in high-tech environments<br />
Adoption of innovation with network externalities<br />
Marketing strategy <strong>for</strong> emerging markets<br />
International marketing strategies<br />
Doing business in China<br />
COURSES DEVELOPED AND TAUGHT<br />
<strong>Entrepreneurship</strong> <strong>and</strong> Innovation:<br />
New Venture Creation <strong>and</strong> Managing Growth (MBA, Executive MBA, & executive<br />
programs)<br />
<strong>Entrepreneurship</strong> <strong>and</strong> Innovation (Executive MBA & executive programs)<br />
Developing Business Models <strong>for</strong> Emerging Technologies (MBA & executive programs)<br />
Marketing Strategy Formulation <strong>and</strong> Execution in High-Tech Environments (Executive<br />
MBA)<br />
Marketing Strategy <strong>for</strong> New Ventures (MBA & Undergraduate)<br />
Technology Ventures (EMBA)<br />
Innovation Immersion (EMBA)<br />
Marketing:<br />
New Product Management (MBA, Executive MBA, & undergraduate)<br />
Pricing Strategy in High-Tech Environments (MBA & undergraduate)<br />
High Technology Product Design <strong>and</strong> Marketing (MBA & Executive MBA)<br />
Product/Service Development & Strategy (Executive MBA & MBA)<br />
International Marketing (Undergraduate & MBA)<br />
International Business (Undergraduate & MBA)<br />
High Technology Marketing (Executive MBA, MBA, & executive programs)<br />
Changes in Innovation (Executive MBA)<br />
Technology Portfolio Management (executive programs)<br />
<strong>Ph</strong>.D. seminars:<br />
Doctoral Seminar in Marketing Strategies<br />
Doctoral Seminar in Technology <strong>and</strong> Innovation Management<br />
Doctoral Seminar in Theoretical Foundation <strong>for</strong> <strong>Entrepreneurship</strong> Research<br />
Doctoral Seminar in Structural Equation Modeling<br />
PROFESSIONAL SERVICE:<br />
Conference Track Chair or Session Chair:<br />
Marketing Research Track Chair, 2003 American Marketing Association Summer<br />
Educators’ Conference<br />
Session Chair: ORSA/TIMS Joint National Meeting, 1991, 1992, 1994, & 1995<br />
American Marketing Association Winter Educators' Conference, 1992 & 1995<br />
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