Upscale Hotels Asset Management Strategy
Upscale Hotels Asset Management Strategy
Upscale Hotels Asset Management Strategy
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� Economy hotels:<br />
� 1et Ibis Tianjin opened in 2004<br />
Average occupancy rate: 94%<br />
ROCE: 13% from the first year<br />
� 10 projects already underway<br />
� Objective: 50 Ibis units in 2010<br />
� <strong>Upscale</strong> and midscale hotels:<br />
� Sofitel and Novotel: 50 hotels under<br />
management contract in 2010<br />
The breakthrough in China<br />
Average investment over three years: €100 million<br />
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