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1.2 different types of study<strong>the</strong>re are two major types of studies1. observational studyex) just ask 'who is comfortable taking a math class?'2. experiment (or designed experiment)ex) one class i say every gets $1000 and an A, in ano<strong>the</strong>r class i say everyone is stupidand will fail<strong>the</strong>n i ask 'who is comfortable taking a math class?'observational study- observe and measure (watch, ask question, etc)ex) "l like ice cream" yes/noex) watch ice cream shop, see how many people go inexperiment - apply a "treatment" to your subject and measure resulttreatment: what you do to <strong>the</strong> subjectsubject: each person in <strong>the</strong> studyex) what flavor of ice cream do people like?observational study- sit in a store, watch what flavor people buy OR surveyexperiment - make a suggestion, see what <strong>the</strong>y buyQ - does making a suggestion change <strong>the</strong> flavor people order?-> need to make a comparison to see <strong>the</strong> effect of <strong>the</strong> treatmentexperimental group:make suggestion (this group gets <strong>the</strong> treatment)control group:do nothingsubjects:customers in <strong>the</strong> storetreatment:make a suggestionobserved behavior: <strong>the</strong> result you want to look atwhich flavor <strong>the</strong>y buy (this is also called <strong>the</strong> response variable)question/ research objective:does suggestion affect flavor <strong>the</strong>y buyobservational studygood - watch subjects in natural environment(realistic)bad - never same conditionsexperimentbad - may be unwanted experimenterinfluencegood - can do exact same thing for eachsubject(control)

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