AT A GLANCE 2012 Action Plan 2007-2017 - Plan d´action 2007-2017

Did You Say “Montréal”?Tell Us More!Much is said and written about Montréal culture in the contextof tourism, here and around the world. These comments are of thehighest interest to Tourism Montréal, as they provide important indicatorsin terms of positioning strategy. That’s why the city’s tourismpromotion organization has undertaken a content analysis of touristguides and tourism-related web sites that mention Montréal. Whatgrabs the attention of journalists and travel columnists when theyhear the name Montréal? The answers to this question revealinteresting insights that are useful to the development offuture strategies.Getting Ready for a Big DateVisiting Old Montréal is a daily pleasure for citizensand tourists alike but there is an especially importantevent on the horizon that demands organization. Ville deMontréal’s plans for the old city in light of the upcoming375 th anniversary celebrations were submitted for consultationin 2012. The plan for the protection and development ofthe historic sector is called Perspective 2017. It holds a seriesof proposals to enhance the district’s heritage value while recognizingthe flurry of private and public activities ongoing there.Beginning with a review of the improvements and developmentsundertaken in Old Montréal in the past few decades, Perspective2017 sets out a strategy encompassing three objectives:• Support a quality living environment that generates its own vitalityall year long, while ensuring the smooth co-existence of itsmultiple functions.• Affirm and enhance Old Montréal’s historic identity.• Create a well-known destination that offers an authentic and edifyingexperience for visitors from here and elsewhere.With regards to the management of Old Montréal, the plan suggestsspecific solutions and identifies responsibilities to ensure coherenceof action of a quality that lives up to the extraordinarycharacteristics of the cherished area.53