AT A GLANCE 2012 Action Plan 2007-2017 - Plan d´action 2007-2017

Art and the“Printemps Érable”The great turmoil of the student demonstrations inthe spring of 2012, dubbed the “printemps érable,” alsodemonstrated an element of design. L’École de la montagneRouge started developing its creations at UQAM’sgraphic design department on the first day of protests.That was accompanied by the organization of several workshops,conferences, screenings and exhibitions. Using wordsand images, these young designers worked through a largenumber of ideas and feelings inside the student movement.They grew with the “printemps érable” and dropped out of sightwhen it did. Their signs possess a collective memory along withthe songs, intricate choreographies, flash mobs, performancesand speeches—all integral parts of living history. What is leftgives us the opportunity and obligation to take a new look atsocially engaged art.The Creative EnterpriseBusiness needs creativity and innovation in order to grow. Culturepour Tous agrees wholeheartedly, which is why it developed theCulture en entreprise program. But can culture be considered amanagement tool? Absolutely, according to the program’s artistsas they seek out businesses wishing to stimulate their creativeprocess, reinforce their employees’ sense of belonging, andstand out in their communities.The program consists of workshops, conferences, film showings,demonstrations and visits from artists and professionalcultural organizations involved in diverse disciplines.Culture can serve business ends!61