AT A GLANCE 2012 Action Plan 2007-2017 - Plan d´action 2007-2017

Montréal DazzlesLa MercèIt was inspired by Gaudí for whom “creation continues incessantly throughthe media of man.” Montréal signe l’Ode à la vie was an ode to the seven days ofthe earth’s creation, an ode to the creativity of humanity, an ode to life. The presentationtouched and thrilled some 125,000 spectators at La Mercè, Barcelona’s annualend-of-summer festival celebrating the feast day of Our Lady of Mercy.Based on an idea by Renaud architecture d’événements, Montréal signe l’Ode à la vie was aspectacular light show that depended heavily on the collaboration and commitment of the Cityof Barcelona and the Sagrada Familia, which provided technical support. Ville de Montréal,Tourism Montréal and Moment Factory, with support from the Québec government, made sureMontréal creativity rose to the occasion. As a matter of fact, the magnificent spectacle was sowell received that it garnered Moment Factory a Grafika Grand Prize.Other Montréal creative gifts to Barcelona and festival-goers were Cirque Éloize, Le Ventdu Nord, Pikniks électroniques and ten other cultural events.By the Numbers: Montréal signe l’Ode à la vie12 performances of 15 minutes, 4 times per day over 3 days20,000 illuminated butterflies released to the crowds125,000 spectators70