the <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong>. These strikingmemories are carried through life, andenhanced by temporary exhibits thatbring the world to British Columbia.Planes for many purposes, from the late 1800s and early 1900s, in the “Building <strong>BC</strong>”exhibit.• Studying the evolution of lifethrough comparison of DNA andthe physical characteristics ofplants and animals.• In collaboration with First Nations,documenting the history andheritage of First Peoples.• Examining and documentingcommunities and industries in <strong>BC</strong>to reveal how and why they havechanges, and projecting what thesechanges mean for the future.• Examination of social trends.A comprehensive list of researchprojects and outcomes is found inAppendix B.Sharing Our Storywith the WorldAs vital as the collections are tounderstanding British Columbia,it is our exhibitions that enlighten,entertain, inform and stimulatethe imagination of visitors. Ouraim is to ensure that visitors enjoya memorable and awe-inspiringexperience – one that will bringthem back again, and that theywill tell others about. By placingthe collections in realistic settingsenhanced by hands-on activities andtechnology, the <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong> isrenowned for bringing the past to life.Whether it is the scent of cinnamonbaking in a 19th-century hotel kitchen;the lapping of waves against the hullof the Discovery, the soft echo of natureSaddle from eastern Tibet, ca 1900, madeof wood trimmed with copper and leather,and iron stirrups. © Newark <strong>Museum</strong>,Dr Albert Shelton Collection 20.498.in a quiet amphitheatre, or the hushedreverence of a First Nation’s big house,countless British Columbians can pointto a lasting memory of their first trip toEqually lasting are the memoriesof British Columbia shared withhundreds of thousands of visitorseach year. The <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong>is an integral part of the tourismeconomy in Victoria. In additionto the lasting appeal of our famouspermanent galleries, temporaryblockbuster exhibits are critical forrepeat visitation to Victoria and theCapital region, as well as the <strong>Royal</strong><strong>BC</strong> <strong>Museum</strong>.A strong level of tourism in Victoriais equally important to the <strong>Royal</strong> <strong>BC</strong><strong>Museum</strong>. In 2005 a strong Canadiandollar and perceived barriers toentry as a result of proposed identitydocument requirements for visitorsfrom the United States contributedto a decline in the level of Americanvisitors to Victoria. The U.S. visitorhas traditionally been the largestportion of our visitor base during thetourism season, and an 8.7% dropin US visitation* had significantimpact on attendance. This declinewas somewhat offset by extendingopening hours to accommodateVictoria’s growing cruise-ship market,and strong winter attendance to theLinda McCartney’s Sixties: Portrait ofan Era travelling exhibit.Exhibit HighlightsTibet: Mountains and Valleys,Castles and TentsMarch 4 – October 10, 2005Drawn from the Tibetan collection ofthe Newark <strong>Museum</strong>, this travellingexhibit explored the ancient cultureof Tibet and examined how the harshenvironment of Tibet influenced artand daily life.*Statistics Canada; prepared by Tourism <strong>BC</strong> Research, Backgrounder #64, May 18, 200610
of 51 photographs chronicling theelectrifying public and private livesof the icons of 1960s rock-and-roll.The <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong> assembleda companion exhibit includingphotographs of the John Lennon andYoko Ono Montreal Bed-in for Peacein 1969 by photographer Gerry Deiterand a collection of psychedelic postersfrom Victoria music historian andauthor Jerry Lucky. Attendance tothe exhibit was 40% higher than thesame period the previous year.and families, early sales of this newadmission option are surpassingexpectations. To increase sales togroup travellers, pricing structureand administration were simplified,and new packaging products werecreated to meet the needs of hotel andtransportation partners.Monks from the Buddhist university,Gaden Jangtse Tsawa Khangtsen,conduct morning ceremonies outsidethe <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong>, July 2005.Building <strong>BC</strong>Opened December 15, 2005This permanent exhibition is a tributeto the people and trades who literallybuilt British Columbia. Located onthe 3rd floor passage between CenturyHall and Old Town, the exhibitfeatures period tools from the late1800s and early 1900s, includingsurveyors equipment, a drafting table,blueprints, and antique hand tools.The display cases were built usingtraditional methods in the style anddesign of the late 1800s. Much of theexhibit construction was completedby a staff joinery carpentry apprenticetraining in traditional museumconstruction methods. This staffmember is the sole apprentice inthe <strong>BC</strong> Public Service.Linda McCartney’s Sixties:Portrait of an EraDecember 1, 2005 – March 5, 2006Extended due to popular demand, thistrip back to music’s most influentialera featured a powerful selectionLinda McCartney’s favourite photographof Jimi Hendrix, taken at the RheingoldFestival, Central Park, New York, 1967.© The Estate of Linda McCartney.Inspiring Curiosityand WonderThe <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong> is a placeof discovery and education. Toencourage new and repeat visitation,an extensive roster of lectures, schoolprograms, tours and special eventsis conducted each year, forgingstrong links with repeat visitors andcommunity organizations.To encourage frequent andrepeat visitation while addressingaffordability, a new annual admissionpass was introduced in November2005. Priced to appeal to both adultsDocent Fran Hare engaging youngstudents by exploring the traditionalfestivities of a Victorian Christmas.For many <strong>BC</strong> school children, interestin history or biology begins witha visit to the <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong>galleries, or participation in a specialprogram. Over 18,334 studentsreceived complimentary access to thegalleries in 2005/06, with 4,853 moreparticipating in in-depth programsspecifically designed to support the<strong>BC</strong> school curriculum.Increasing our financial selfsufficiency,reducing costs andenhancing existing revenuegeneratingactivities are essentialto attaining our goal of financialsustainability. New food services andretail agreements that enhanced ourfinancial position were completedover the past year. These includedagreements with new food servicesproviders and a formal memorandumof understanding with the Friendsof the <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong> for exhibitbasedretail sales.A significant improvement tomanaging the largest expense forthe <strong>Royal</strong> <strong>BC</strong> <strong>Museum</strong> was achievedthrough the transfer of title to itsbuildings and land.11
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