Fable Seekers - WGSN

Red, white & true?"According to a survey conducted by JWT, a marketing communications company, almost two-thirds of Americans said the American Dream is different from what itused to be. The country is moving away from traditional notions of the ideal life - one centred around community and family, with religious faith and middle-class values- towards one focused on making and spending money and winning recognition. While the dream is very much alive and attainable, achieving it is more of a challenge,the survey found. Almost 7 in 10 respondents said the dream became harder to realise for middle-class people in the past five to 10 years, up from 4 in 10 in 2008."www.businessnewsdaily.com, September 2012