Fable Seekers - WGSN

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Life’s little luxuriesConsumers are talking about mindful living and single-tasking, the Zen-like, almost spiritual ability to concentrate on one thing at a time."If you’re not yet au fait with the concept, it might be a good idea to familiarise yourself with mindfulness now, because you’ll be hearing a lot about it in 2013 - frombusiness leaders, academics, politicians and educationalists. By definition, mindfulness aims to shut out the buzz; it is a brain-training technique based on using yourbreath to achieve mental clarity. It has been embraced by organisations as diverse as Google, Transport for London, PricewaterhouseCoopers and the Home Office,as an antidote to the relentless pressure and information overload common in many workplaces.” www.telegraph.co.uk, December 2012
Life’s little luxuries“Selfridges’ latest counterintuitive retail journey, No Noise, which will be unveiled in the new year, will provide customers with an environment to seek out moments ofpeace and tranquillity in the bustling world we live in. ‘It’s all about thinking, “what are the quiet things you can do?”’ said creative director of Selfridges, AlannahWeston, the brains behind the New Age initiative, which was based around the relaunch of the Silence Room, which was first created in 1909 by Selfridges’ founderHarry Gordon. The Silence Room will provide customers with an oasis of quiet to take a moment to turn off their minds; leaving their shoes, cellphones and 21stcentury distractions at the door.” www.globalnews.ca, December 2012
Page 1 and 2: FABLE SEEKERSModern Myth: Consumer
Page 3: Research & ReferenceLife’s little
Page 7 and 8: History makers"Mothers are the cura
Page 9 and 10: Dreams"FITCH has identified three u
Page 11 and 12: Red, white & true?"According to a s
Page 13 and 14: Alternate communitiesTelevision and
Page 15 and 16: Ancient recipes“Chia is having a

Fable Seekers - WGSN

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