Fable Seekers - WGSN
Fable Seekers - WGSN
Fable Seekers - WGSN
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Modern MythFABLE SEEKERSKey takeawaysConsumers are discovering ancient foods and traditions. They are dreaming of quiettime and trying to redefine their place in the world through folklore and myth.In line with this, we see:• Brands helping consumers make time for solitude and quiet• Consumers taking charge of their own history• A rise in communication about inspiration & dreams• New national identities & dreams• Alternate communities• Traditional foods
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