Agro Processing Strategy

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18i n d u s t r y sec t o r strategySWOT Analysis of the SectorThe Jamaica <strong>Agro</strong>-Processors Association (JAPA) recently conducted a SWOTanalysis for the industry, which is provided below. Additional points from the V2030were introduced.Strengths• Brand equity and strong country oforigin reputation.• Unique products.• Export-orientated, diverse productrange. (Strong export orientation)• Support programmes in place for theindustry.• Presence of industry competition todrive performance.• Standard compliance and qualityproducts.• World-class enterprises within thesector.WeaknessesWeak export focus among a manypotential and current exporters.• Exporters are too USA-focussed.• No IP protection in place.• Uncoordinated marketing effortsamong the industry.• Mistrust, poor networking betweenprocessors.• Ability to make high quality products• Established niche markets, brandsand products.• Availability of some ‘green’ rawmaterials.• Water quality.• Established channels to the targetmarkets with experience to expandreach – supply chain is wellestablished.• Reasonable and improving productdevelopment competency exists.• Weak strategic alliances betweeninternal and external entities.• Inadequate linkages in the supplychain.• High Import content.• Insufficient innovation in technologyand product development.
a g r o - p r o c e s s i n g 19• Few companies follow bestpractices and quality standards.• No foresight and planning relatedto new product groups (valuecreation).• Weak coordination among policyand services entities that supportor guide the industry (Ministriesand agencies).• Low uptake of available incentives.• Poor utilisation of funding andtechnical assistance.• Poor supply chain management• Weak procurement networks.• Inconsistency in quality and supplyof domestic raw materials.• Weak knowledge of externalconsumers, technology, andmarketing trends.• Limited innovation to matchevolving market trends.• Inadequate levels of matchingquality, environmental, health andpackaging standards.• Limited availability of skillsnecessary to build viablebusinesses including:° Marketing° Quality Assurance° Production/Factory Management.° Technical/Engineering/Maintenance.° Inadequate plant systems andnew technologies.• Mismatch of market trends/needsand technical applications.• Low utilisation of QualityManagement Systems (QMSs).• Weak linkages to R&D resources(private and academic), e.g.: SRC,SIRI, etc.• Weak product innovation.• Limited use of environmentallyfriendly/clean production technologies.• Limited of use of waste as aresource.• Low utilisation of EnvironmentalManagement Systems (EMSs).• Many companies undercapitalised• Many lack good marketing skillsset (marketing and brand-buildingis weak on average).• Some companies lack theaggressiveness to go after newmarket opportunities.
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