Agro Processing Strategy

24i n d u s t r y sec t o r strategyin some cases have achieved globalexcellence. This sector has some ofthe most experienced exporters in thecountry.Potential Exporters and OtherPotential Participants in the ValueChain:Potential exporters are firms with theproduction capacity and sufficientdomestic market experience andsales that would only require marketentry support. Based on domesticperformance, the transition toexporter may not require significantresources, as the level of productionand capitalisation for success in thelocal market also have to be significantand may already be sufficient for theexport market.Aspiring Exporters and OtherAspiring Participants in the ValueChain:There are new firms producinginnovative products, many of whichare linked to indigenous products.The production level and domesticsales are typically small, and exporttransition may not be very easy.Export markets would be based onniche positioning.Implications for Sector SupportServicesBased on the experience andresources of the exporters in thissector, the trade promotion agency,and technical support agenciesare sometimes not as advanced orexperienced as the firms’ own staff,or less resourced. Adequate supportis therefore a challenge to some ofthe large firms, despite their need forsuch services. While the gaps aretypically highlighted for micro andsmall enterprises, the need to servethe large enterprises that may drivethe industry and national performanceshould not be overlooked.Strategic Consideration #6– Business CompetencySame as cross-cutting industrystrategy.Strategic Consideration #7– Trade InformationSame as cross-cutting industrystrategy.Consideration #8 – FinancingSame as cross-cutting industrystrategy.Strategic Consideration #9– Trade Finance• The high costs of trade finance andgenerally financing an export order for